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Buying Facebook Photo Likes Tips to Grow Organically on Social Networks

Organic reach is sometimes overestimated. The constant changes in social media algorithms have made it much more difficult to get good results from organic campaigns. On some social networks, organic campaigns sometimes have a reach of only 5.5%, which means that most followers will never see a brand’s organic post. While this is discouraging, it doesn’t mean that brands can’t achieve substantial growth through organic social media tactics.

What is required is strategic planning and smart advice to engage more people with the brand, because that is what leads to exponential growth. Imagine a social media post like a snowball. It takes more than a good push to get it rolling and getting bigger and bigger, but it can be done.

Strategies to grow organically in social networks

1. Visual content is king

There are plenty of statistics available to support the idea that people are visual creatures. People process and retain visual information much better than text alone, and perform 323% better when following instructions that have text and illustrations instead of just text. There’s a lot more where that came from, but the point is pretty clear. Visual content, especially on social media, almost always wins.

It’s no wonder, then, that visual content is the most common and popular type of content on social media. 80% of marketers use visual assets for social media marketing, and 63% use video. Today, brands have to be seen (literally) on social media or they risk getting lost in the haystack of more visually exciting posts.

There are plenty of tools out there to help brands create visual content, like videos, infographics, and more, and without spending a lot of money. In contrast, brands have proven time and time again that you don’t need a professional production team to achieve incredible organic growth and reach.

2. Look at the statistics

While organic growth is a free or low-cost marketing tactic, it still requires a strategy, and the key to building a strategy is statistics.

It is vital to keep an eye on the statistics behind organic growth as this is the only way to know what is working, what is not, what to focus on and what to discard.

For example, a social media post that is performing very well can be repeated or reposted to gain even more engagement. A topic that was very popular in one video can be expanded into a series of videos. Marketers need to spend time and energy analyzing social media traffic and engagement, and there are a variety of tools available to help do just that.

Social media platforms offer built-in analytics features, and Google Analytics also supports social media tracking, making them a great starting point for monitoring organic metrics.

More advanced insights can be gained from various types of social media analytics tools, such as listen and mention trackers, cross-platform trackers that monitor multiple social media channels at once, and content performance trackers to monitor which content gets the best engagement on social networks.

Some tools offer free plans, however, any business serious about growing their organic audience on social media will need to invest in a quality analytics tool sooner or later.

3. Use segmentation to maximize organic potential

This tactic will vary from platform to platform, but adjusting your post settings to target specific members of your audience can give you a boost in organic potential. For Facebook, you can use organic post targeting to modify who will see it. There are eight options on Facebook that you can use:

  1. Gender
  2. Relationship
  3. State
  4. Education Level
  5. Age
  6. Location
  7. Language
  8. Interests

The same kind of options are available on Twitter. For example, with the use of hashtags it allows you to categorize your posts. Take any opportunity you can to better target your audience so the right people see your posts.

4. Interact with your followers and engage them

Organic social media reach is never easier than when people land directly on your page.

If you properly interact with people and respond to their comments, you will build a great reputation that will spread. People will search for your posts because they will be genuinely interested in what you are doing.

Forging that kind of link is important to all aspects of your business, but you can create a viral effect for your organic reach. Word of mouth will spread among the new members of your audience and they, in turn, will come and see what your company has to offer.

5. Optimize your profile on the right platform

Make your profile easy to find for all those people looking to investigate or learn about you.

We recommend placing as many keywords as you can. Also add a brand logo or photo that is easy to recognize and simplify your username.

Make sure the link in your profile links to your website or a well-organized landing page and don’t go too long either, be clear and concise.

Another thing we suggest is that you look at where your competitors are creating a presence and where your content is being shared the most. Focus on those platforms above all else.

Conclusion

Regardless of the type of business you own (personal brand, service provider, or physical products), it’s never too late to focus on growing your social media following. Whether you have 100 or 100,000 followers on your social networks, you can grow organically.

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Buy US Facebook Photo Likes to Get More Views on Facebook

Social networks have become the entry window for websites, and now we will focus on just one and we will give you tips so you can learn how to get more views on Facebook.

Brands, regardless of whether they offer services or products, want to have more views on Facebook, and are looking for the perfect strategy for potential users. On Facebook you can face various situations, so it is important that you know your audience and publish content at the right times, that is, make a good decision at the right time. A part of the views on Facebook depends on the organic reach, which represents the number of users who can see your posts for free. You can check this number within the Insights tab.

And it is that Facebook is a sea of ​​content for the millions of users who connect every day.

For companies, it should be a priority to have their own Facebook page and know the content to share to attract the attention of their users. And it is that Facebook gives priority to relevant posts that connect with users.

We give you some tips to know how to get more views on Facebook:

Define your type of audience

Having more followers does not ensure success in views, if you do not know how to define your type of audience. And it is that Facebook rewards for meaningful activity, not just for popularity. This is because the Facebook algorithms consider content with many views of the content with few clicks as spam.

The important thing is to obtain interactions such as comments, likes and shares of your content, including the contacts of your users, which will increase your organic reach.

Public less often

One of the keys to having more views on Facebook is to generate attractive content that encourages your users to share.

More views on Facebook

But beware, the posts should be less frequent, according to a specialized study, since the important thing is that the content invites interaction, that is, a call to action (calls to action). In the publications you can resort to questions, it is a way that invites users to interact, as well as asking them to share experiences.

Email subscribers

Whenever you have relevant content, let your email subscribers know, as they are a reliable source of traffic. The connection with the users is paramount, so respond to them as quickly as possible, you will see it reflected in their loyalty. The performance of your content could improve if you create traction from the start.

Posting schedule

Publish your content during times of low demand, so you won’t have as much competition from other brands and there will be fewer posts from the users themselves. According to a specialized study, the ideal is to publish your content from Thursday to Sunday, the time of greatest engagement, between 1 and 4 in the afternoon.

Posts at those times get the most clicks and are the most shared.

Evergreen content

To be successful on Facebook, you must work smarter, not harder, which is why one of the keys to your brand being present on the social network is timeless content. The one that you can take advantage of and continue using even though time has passed, the important thing is that it catches your attention and is of interest to your followers. Here you can use the Insights tab to learn more about your users and their needs, the material they like.

Promotion

In each content published on Facebook, an option to promote the publication appears, which you can use to make your publication more reach. Sometimes it is good that you resort to paid advertising so that your publications reach more users, for a certain time. You can do it when you launch a campaign, product or discounts, to name a few examples. But don’t forget to do an organic promotion (free of charge) on your posts first.

Facebook groups

In the field of marketing on Facebook, it is important to approach active groups that have to do with your brand. There the members of the group create loyalty and share content, they are very involved and this helps them to share your posts and experiences.

Influencer Strategy

Another key for you to get more views on Facebook is to be able to create a strategy with a prominent influencer. Remember that influencers have a large number of followers who interact, which represents a great opportunity for your brand. In this digital world it is important to have a strong brand on social media.

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Buy Real USA Facebook Photo Likes Organic Reach: An Indicator That Can Affect Your Page on Facebook

If you work managing a Facebook business page, you have probably noticed that in recent times its organic reach has decreased in terms of the number of people who interact with your organic content versus those who do with paid content.

We know that the reach of Facebook posts is unpredictable and this is due to multiple factors; one of them is the social network algorithm.

What is the Facebook algorithm?

Facebook is constantly changing, which is why it remains the most used social network in the world. For this reason, it is not surprising that paid advertising on this platform has recently increased to publicize a product or service.

The Facebook algorithm is the tool that controls what happens within the application regarding the content and what users see in their feed.

In 2018, the social network made one of the most relevant ads: the promoted content would have a lower weight in the feed, which would directly affect the reach of each user. At that point, the algorithm would decide which posts users would see and in what order, depending on their reach.

Although it is still an enigma to know what the algorithm used by Facebook is like, it is known that during this year modifications have been made so that users get more personalized content with respect to their preferences in their news feed .

Why has organic reach decreased?

There are many more ads competing for space in the user’s feed, plus there is too much content being posted. This results in less visibility in the Facebook News Feed. Second, the platform tries to show users posts that are of interest to them and not all available content.

Complicating organic reach even more is that Facebook’s algorithm decides what to post to your feed.   Faced with this, there are several solutions that you can find to obtain a greater reach:

  • Try to be more selective in what you post.
  • Consider the times in which to publish so that your investment is more successful.
  • Know your audience, so you can present content of interest to them and achieve a greater reach by profiling your target audience.

How does the Facebook algorithm work?

The Facebook algorithm is in charge of classifying all the publications and news that can be shown in the news feed to users, based on the positive reactions that the user may have regarding the content.

Over time, the platform has been updated. For example, in early 2006 the feed was very basic showing only posts from friends and news from Pages they followed. With the interaction, the content was classified to determine the order in which the articles appeared.

After the experience and evolution of the social network, the algorithm has now changed considerably. Unlike previous algorithms, which assigned generic scores to post formats, this one adapts to individual user preferences. In this way, a user profile is generated and the content that most interests them according to their interests is displayed, increasing the organic reach of the posts.

Another tool that has been noticed in recent times is the content formats in which interactions increase. Multimedia content is an example of this, since with live videos, audio, graphics, among other options, more people will see the content live, generating a better user experience.

Using keywords in important events is another contributing factor in the algorithm. Along with this, the fact that the user clicks on the link of a publication before pressing the like button, is an action rewarded by Facebook.

The goal of this platform’s algorithm is to match the content of the news section with the individual interests of users and thus display content that reveals the connection between users.

What is organic reach and how does it affect your business?

Facebook defines organic reach as “the number of people who saw an unpaid post from your Page on their screen.” Before Facebook advertising this number used to be much higher, but after the changes in the social network, there are many fewer users who see the organic posts of your page, therefore they will click on the content less and it will not be shared by others they Which translates into lower conversion, sales opportunity and customers.

Facebook generates this change based on different strategies:

  • The amount of content that pages generate, which translates into ever-increasing competition to appear in the feed. Also, Facebook makes sure to deliver quality and interesting content for its users.
  • Generate greater interaction between users and pages, this through live videos, comments and content that is shared, which generates organic reach.
  • A marketing strategy that has made thousands of businesses invest money in advertising to reach a place in the news feed.

The Facebook algorithm in 2021 is leaning towards business purposes. Posts that receive a lot of comments will be given priority, so it is recommended that you reply to them to have a chance to continue the conversations and increase interactions.

The design changes this year were some of the most relevant updates that the application has had. It seeks to facilitate user navigation between tools such as the notification center and Messenger, emphasizing user confidence.

Another of the important functions that Facebook performs is the fight against fake news.   It tracks fake and misleading news pages with the aim of making users trust the ads on this social network again and thereby increasing the conversion rate.

Should you increase your paid content on Facebook?

Fewer people seeing your organic Page posts means fewer clicks and comments, which means fewer customers.

Some publishers have solved the problem by increasing the connection with their followers. Although this has been shown to be effective, the remaining question is, should you invest in more ads and paid content to get the exposure you want?

Facebook has become a paid marketing platform. It has been found that they must pay for ads to target their fans, even if those followers have chosen to view the posts via a like.

Today, Facebook is encouraging marketers to look at their fan bases as a way to make paid advertising more effective. Therefore, if you really want to reach your target audience, you will need to complement your organic efforts with paid advertising.

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Has Your Reach Dropped on Facebook? You Have to Read this Buy Photo Likes on Facebook

Have you noticed that your organic reach on Facebook has decreased? Don’t worry, here we will tell you the reasons and the solutions you need to know to solve this problem. Don’t miss out on the tips that will help you get better results on that platform.

The Relevance of Organic Reach

The organic reach you get on Facebook is very important, especially if you want your SME to capture more sales through this platform, since the number of people who view your posts depends on it. In the same way, the interactions are, because the Facebook algorithm is in charge of benefiting the publications that receive more “likes”, comments or are more shared by users, since the more interactions you have, the better it will be the reach and engagement of a publication.

Because the Facebook algorithm determines the relevance of your posts, at the same time, there are different factors that can cause your organic reach to decrease, despite your efforts and the social strategy you use, that’s why we want to tell you how EdgeRank works and possible reasons why your posts are affected.

EdgeRank

The Facebook algorithm is also known as EdgeRank and its main function is to determine the visibility of a post. This works quickly, to calculate the number of followers to whom each of your publications will show, which means that in the first instance, the post will only appear to a few people and, if within that first reach, it has a quantity important of reactions, EdgeRank will consider that the content is of relevance and deserves to be seen by other users.

However, in addition to considerations that depend on the Facebook algorithm, there are other reasons why you may be losing organic reach. Here are the main causes.

Reasons why your organic reach may be reduced

The main one is due to competition, since there is more and more content and this decreases the possibility that your publications will be seen. In addition, the number of followers you have on your Facebook Fan Page is also important since the lower the number of them, the lower your chances of users clicking on your posts to interact with them, which translates into fewer conversions and fewer sales for your SME. On the other hand, we must remember that EdgeRank tries to show users the content that is most relevant to them according to their interests.

What to do to improve organic reach

Before you know these tips, it is important that you know that it is essential to have a social strategy to obtain effective results on your Facebook Fan Page, since good planning is necessary to properly manage your social networks.

Create relevant content

You should focus on generating messages that want to be shared with other people, you can focus on creating useful tips, infographics, inspirational quotes, fun facts or tutorials. Remember that one of the main objectives is to get your followers to share your posts to increase their organic reach.

Use the emotions

Appealing to emotions is another technique that you should use, as this will help you get a lot of comments and reactions, which will help you to get the attention of your followers. Includes emotional marketing strategies.

Encourage interaction

Use your own publications to promote user interaction, you can do it in two ways, the first is that at the end of your copies you add Call To Action such as: “If you liked the content, like and share”, “Share this information with a friend”, “Like if you would like to read more information like this”, etc. On the other hand, you can use the same copy to encourage interactions, that is, use phrases like “Tag the person who would like to buy this product”, “Your second at sign owes you this article” or “Like yes… or I love it yes…” you can play with this type of element.

Don’t forget the Videos

Hootsuite data indicates that publications that include videos generate more interest, even highlighting that the average interaction rate is 6.13%, while the general interaction rate only reaches 3.6%. This is a good reason to start including video in your social strategy. As an interesting fact; it is ideal that the duration of this content is from 60 seconds to 3 minutes.

Reply to comments

As far as possible, respond to the comments you receive on the Fan Page of your SME , in addition to offering positive customer service, you increase the chances of receiving more comments, which lets the Facebook algorithm know that your posts are relevant . In this sense, it is best to have a Community Manager to help you manage your social networks, to dedicate all the necessary attention to them.

Be regular with your posts

EdgeRank considers age as an important factor to give more visibility to posts, which means that if you take care of generating daily content, you will have a better chance of keeping your posts updated in the feed. In this case, we recommend using a content calendar to organize the posts that you include in your social strategy.

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Buy Photo Likes Facebook Increasing Organic Traffic on Facebook with 10 Tips

Despite the new challenges, there are plenty of ways to cope with Facebook’s changes. You can use the aforementioned elements to your advantage and work with a few options to continue building and growing your audience. Here are 10 tips on how to do this:

1. – Publish quality content

You must have heard this tip several times already. As obvious as it may seem, the amount of irrelevant content that is still produced and published on the web makes us think that it is always good to remember: you have to produce qualified content.

Relevant content continues to be the best way to gain value on Facebook, even with changes to the platform’s algorithm.

Pages that publish qualified information: that adds value to people’s lives, teaches, entertains or leads users to a place of reflection are still able to reach people in the news feed.

2. – But publish in the appropriate measure!

The post frequency in a brand’s profile should not be very high. Finally you can end up annoying your audience with information and polluting the users’ feed.

This type of behavior tends to irritate people on social networks and in certain situations ends up generating “haters”.

3. – At the right time: public outside peak hours.

The logic is very simple: outside of peak hours you will have less competition. The flow of publications will be less and your content will have more chances to stand out.

It is worth mentioning that during the hours in which your target audience usually accesses your publications. It can be interesting to test and establish a publication schedule based on the browsing routine of your audience.

4. – Make Facebook Insights your best friend

Facebook Insights is the best tool for tracking and evaluating your efforts, verifying what is generating positive results, what posts your audience appreciates the most.

The tool is also a valuable source of data about your audience.

5. – Segment your content using “Facebook organic post targeting”

On Facebook it is possible to define specific information and improve the presentation of your content for a specific and segmented audience. You can tailor who sees your posts according to your personas (representation of your ideal customers) defined by your business.

In the profile settings you must enable the “targeting” option and define the segmentation parameters. The base is made by demographic data (sex, age, educational level, location, language…) among other options.

6. – Links: Make your post another way to reach other content

Include links to your website or to pages with content that complements the post. When users are fed with information that helps solve their consumption problems, they frequently interact with the brand. So your posts can gain more space in the feed of these potential customers and generate conversations.

In addition to this, the Facebook audience loves links. The contents with links to videos are the favorites of the users.

7. – Bet on content with great visual appeal. Above all, bet on videos.

As we already mentioned, photos and videos are formats that have an advantage on the platform. Facebook gives priority to these formats, because they are content with high rates of affinity and participation.

Videos have the best results on Facebook.

In addition to this, the social network is investing more and more in technologies to improve the display of videos on the platform. Proof of this is the “autoplay”, a tool that seeks to attract people’s attention and allows 3 seconds of the video to be seen as soon as the user is viewing the timeline in their news feed.

8. – Share didactic and intuitive material

Infographics and pictograms are formats that people like the most. These are among the types of content that gain the most likes and shares on various social networks, including Facebook.

They are self-explanatory content, which can be used to disseminate valuable information, with a very attractive design.

9. – Ask questions in your posts

In the list of the “top 10 publications” of 2014, released by Facebook, 20% were content that questioned users.

Asking your audience questions is a tactic that generates high user engagement and demonstrates the value and interest in the public’s opinion. The potential consumer likes to be listened to and talk about their expectations and give suggestions.

10. – Have a focus on building communities.

Many companies create profiles. But they lose the opportunity to interact more deeply with their audience. Taking the time to create activities (contests, surveys, etc.), giving feedback to comments and – really – listening to your followers will make them have a better perception of the brand and greater participation. With the time you invest building people’s loyalty to your page, it can become a natural promotion of the company.

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Buy Likes on Facebook Photo UK to Get More Organic Reach on Facebook

Facebook is the main social network to generate traffic for many companies. Through this platform you can create a community that helps you increase your brand recognition and convert those followers into potential customers.

In addition to having your Facebook page optimized, the content you post on it will be the best way to communicate and engage with your audience. These contents can be organic or paid.

Organic content: it is the one that is published on the networks and does not involve a cost to have greater exposure.

Paid content: it is content that has an advertising objective to have a greater reach, get leads or sell through Social Networks.

Some advantages that you can have when using organic content are:

  • Is free
  • It is controlled by algorithms
  • Quality content is better than quantity.

Because Facebook has managed to monetize itself through advertising, now only 5-10% of your followers will be able to access your content.

These numbers are really very low, but you can take advantage of some strategies that help you generate useful and quality content for your users through Inbound Marketing and SEO.

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Buy Likes on Facebook Photo India Facebook Insights: Organic Reach Changes

Organic reach and the Facebook algorithm are constantly changing. Facebook stated: “Reach data will be based on viewable impressions. Previously, we’ve based the scope on how the post appears in the user’s feed when they refresh the page. Regarding paid advertising reports, we have developed a stricter definition that only takes into account the reach once the post appears on the user’s screen.

This is the method by which reach data for paid campaigns is already collected and reported. So, it makes sense for organic reach to follow this same standard. You may have noticed a drop in organic reach over the last year, but the data on users who view and interact with your content will not have changed. Facebook has implemented some tools to make this change smoother and easier to navigate as an advertiser.

We still think it’s very important to keep the spotlight on organic posts – organic and paid reach complement each other to make your posts better. You should post organically to your Facebook page at least three times a week. As a result of this, the interest on your fan page will grow, which will also affect your ads in a positive way.

On the other hand, having paid reach will increase traffic to your Facebook page. This additional traffic will drive users to your organic posts and, as a consequence, increase engagement with content.

Make sure you understand the value of your Facebook Page Insights. You may have noticed the new design of the Facebook Insights mobile app. Now displays the most relevant information at the top of the app. These include:

  • General metrics (likes, reach and engagement)
  • Recent Stock Results
  • New Page Engagement Preview (Demographics of New Followers)

As you probably already know, Facebook has some loopholes with what it considers “organic reach” , for example, how long a post should be in view. For some metrics, you’ll need to rely on data provided to you by Facebook. But don’t get overwhelmed by this, focus on metrics like: comments, shares, clicks and of course conversions! Facebook provides advertisers with access to more important data that you can use to support the effectiveness of your ads.

In conclusion, Facebook is constantly changing and we can’t do anything but adapt to it . This is why it is so important to stay informed and continue to produce quality content to gain positive organic reach data.

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Buy Likes on Facebook Photo Contest to Improve Facebook Organic Reach

In our daily work of looking for ways to reach our audience more effectively, we come across the changes that Facebook imposes on us, which increases the competitiveness of getting your content to your fans.

How to track organic traffic on Facebook?

To take a look at organic traffic you have to go into Facebook statistics. Go to the Posts tab so you can monitor how they’ve performed over the last month. Click on See More if you want to see more information about other older posts.

Research at least three months. If you find that organic growth has been gradually slowing down or you simply want to improve your results, there are several ways to achieve this.

1. Publish content that does not pass

The life of a post depends on several factors. One of them is its usefulness. Even an old post can show up in your friends’ news feed if one of your followers likes it.

2. Post quality content, but in less quantity

We live in an age of information overload. Facebook recommends the creation of quality content instead of publishing a high volume of posts daily to attract attention. Posting more does not mean creating engagement at all. Publish with more quality and valuable content for your followers yes. There is no rule for professionals about how many times to post daily, you see that when you have studied your posts and see the results.

3. Direct your relevant content to a target audience

Facebook allows you to direct your posts to your target audience. You can choose gender, age education level, location, language, interests. Select the correct options and label your posts directing them to a certain audience, in this way you can increase the radius of engagement.

4. Also publish during low audience

Times when there are not many people sharing on Facebook, the chances of attracting attention are greater. Of course you should post when your followers are on Facebook, but try also posting at other times when there are fewer posts. Look in the statistics to control when your followers are online. Then choose the hours when most of your fans are online and your competitors are not posting. If you don’t know how to keep track of your competitors, this   Social Media Examiner blog post can help.

5. Choose content of the taste and needs of your followers

Images get less organic reach, links get more, and videos get more organic reach. However, it is not the same in all cases. To do this, you must look again at Facebook statistics and discover the type of content that your audience likes the most. If you see that your fans continue to prefer images to other types of content, you should not change it. Instead, introduce different forms of content little by little and analyze how they work.

6. Make changes

Facebook organic reach has been declining for many business pages. Put some of the tips above into practice to improve the chances of your content appearing more often in your fans’ feeds organically. Remember to analyze all the tactics you put into practice and adapt your content according to the results you get.

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Buy Likes on Facebook Photo is Organic Reach Dead on Facebook? Tips to Continue Maintaining Engagement

The big Internet giants like Google, Facebook or Amazon constantly implement changes to their platforms. Many times, these are noticeable changes, very showy to the eyes of any user, while other times the variations are more subtle. Many times, these apparently small modifications end up having a very notorious influence on the platform’s relationship with advertisers.

One of these cases, as any Social Media Marketing professional will know, is the significant decline in organic reach that Facebook company pages have suffered. For several years now, the possibility of reaching the followers of a page, without going through the checkout, is becoming more and more limited. In this way, Mark Zuckerberg’s social network has forced many advertisers to jump through hoops and have to use payment formats within Facebook, as the only way to reach potential customers.

However, all is not lost. Not all brands have the capacity to propose consistent payment strategies and prefer to continue relying on a closer type of communication. But is it still possible to stay on Facebook, without paying for our content to be disseminated? Here are some tips that can be useful to achieve it:

1. FOCUS ON QUALITY, NOT QUANTITY

Facebook, within its algorithm, has made a strong commitment to value the quality of the content well above the quantity. For years, there has been a wide debate about whether increasing the frequency of posting on Facebook led to greater reach. However, and taking into account all the latest changes, it seems increasingly clear that trying to maximize the volume of shared content on Facebook does not improve reach and can even be counterproductive in many cases. In fact, there are studies that indicate that a moderate publication frequency may be the best option.

2. KNOW YOUR AUDIENCE

The process of creating quality content should always start from knowing very well who is going to be the recipient. This implies knowing what their concerns are, their tastes, the topics that interest them the most… and from there, you have to look for content that is relevant and shareable. In addition, it must be borne in mind that this knowledge process is a living and dynamic process. In other words, the community of followers is changing and the brand must know how to adapt. To advance in this process, it is very important to carry out tests, to evaluate how the different types of content that we share work, etc. In short, monitoring and measuring our activity will greatly help us to provide content of greater interest to our followers.

3. CHOOSE THE PERFECT MOMENT

The time of publication is a point that we must take into account when it comes to maximizing the reach of our content. But to know the optimal time, there are several factors that must be taken into account.

The first, obviously, is to take into account which are the time slots that have the most activity on Facebook. According to different studies, the peaks of activity on this platform are first thing in the morning, shortly before eating, and at the end of the day. However, these are generic data and are subject to many nuances. To begin with, each brand has a different type of audience, which can function based on different types of information consumption. Also, off-peak days or hours have an advantage, there is also less competition when it comes to posting content. Therefore, we return to the previous point, which focused on knowing our audience. In short, testing and measurement will give us the most valuable information in order to optimize the impact of our content.

4. LOOK FOR VARIETY

It is always interesting to vary the type of content that we publish, so that the audience does not get tired and to attract new types of public. However, this idea complicates the creation process, since it forces us to explore themes or formats that we may not be so good at. For this reason, to promote the diversity of content, the curation of external content is a way that can offer very positive results.

There are studies that say that content curation brings numerous advantages to organizations. It makes it easier to maintain a good publication frequency, increases the level of engagement, provides variety and covers areas of knowledge that may not be covered in our organization.

5. DO NOT SELL

This advice is very difficult for many companies to assimilate, but it is very important to get a loyal and active fan base, which in the long term will end up being more profitable. In addition, after changes introduced by Facebook, the news will have priority over commercial content, so that they will lose more and more visibility. For this reason, it is preferable to propose a content strategy based on quality and engagement, rather than directly seeking sales.

6. TRY ALTERNATIVE OPTIONS

And what are these alternative options? For many years, the only possible option for brands on Facebook has been Company Pages. But what about groups? Facebook groups are spaces where all the members have things in common and where, many times, a more intense interaction takes place than on the pages. In fact, it seems that Facebook is paying more attention to groups lately. It is an option that has been little explored so far and that can provide interesting solutions in order to try to maximize the organic reach of our publications.

In short, we could say that organic reach is not dead. However, we are forced to change the way we use a platform that we thought we had mastered. If we focus on the quality of the content, measure and optimize our activity, and look for alternative ways to achieve that reach, we can say that Facebook is still a very interesting space, even for brands that do not want to invest money in advertising formats.

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Buy Likes for My Facebook Photo Tactics to Gain Visibility Despite the Facebook Algorithm

The great battle: organic reach on Facebook. Picnic community managers have been frustrated for several years with the constant changes that Facebook has been applying to its algorithm, harming the organic reach of brand/organization/company page posts. From the social network they claim that these changes have been designed to give priority to the visibility of the content published by users. However, in the digital marketing sector, the general perception is that these changes are aimed at brands and organizations going through the checkout and investing in advertising to achieve the desired reach.

We do not want it to be understood, far from it, that we are against advertising on this channel. Facebook ads are one more tool of the digital marketing strategy. In this article we tell you a lot of things about digital advertising, and more specifically, advertising on social networks.

These changes had very negative consequences at the time for recently created media companies. We are talking about Buzzfeed, Playground… native digital media that based their business model on income from organic traffic generated largely from platforms like Facebook. The drop in organic visibility caused a drop in traffic and therefore a drop in revenue. Buzzfeed Spain has had to close and Playground has fired half the staff. The situation is for many dramatic marches, with publications that barely reach 10% of the community.

What can content managers do with respect to organic reach on Facebook? How can we give visibility to content on Facebook? Let’s review some of the keys:

Strategy and planning to get organic reach on Facebook

It is essential to work from a solid strategy. It’s not enough to just start posting. To develop a strategy on social networks we have to set some goals, get to know our audience, release content at times when we maximize results and, above all, monitor to reinforce or correct. It is a day-to-day job.

Quality content

Seek differentiation through different formulas. The quality is determined by the value of utility, entertainment, sentimental that it contributes to the user who receives the content. We must be clear about what we are looking for with each publication and give it the appropriate focus and execution.

The importance of formats

Facebook is giving a lot of importance, and therefore visibility, to video content. The award for this format is due to the fact that the social network wants to compete with YouTube as an online video repository, which is why video has an increasing presence in the strategies of the brands present in Zuckerberg’s social network. On the other hand, there is the ephemeral content, the well-known Instagram Stories have also reached Facebook and although they have penetrated with less intensity, they also contribute their share of visibility. Conclusion: the organic reach on Facebook of the videos is greater, bet on the video.

Seek User Collaboration

It has always been said that social networks are a multidirectional communication channel. If we understand that priority that Facebook gives to user-generated content, we must seek that our brand content is shared by our community. This is not something easy and we must resort to different tactics: contests, raffles, questions… these gamification dynamics are usually very useful in order to get the participation of the audience. They also help find an engaged audience. In the end, it is about acting as a catalyst so that our community becomes an ambassador for our brand.