The social network that continues to rank among the most used and continues to be a question mark for many users. How to take advantage of our profile and not waste time? We present ten Facebook tips to get the most out of one of the main Internet giants.
You may also be interested in: How to create an effective Facebook campaign from scratch.
The truth is that users no longer spend the same number of hours on Facebook, especially the youngest, who opt for other new social networks such as Instagram or TikTok.
However, if we review its history, Facebook continues to lead the list of most used social networks; this is what the data shows:
- It has more than 2.449 million users worldwide and 1.6 billion daily users.
- The advertising business in Facebook -owned smartphone apps accounts for 93% of the company’s total ad revenue.
- In 2018, it achieved a profit of 22,112 million dollars, 39% more than in 2017.
- Facebook shares rose 8.1%, reflecting the good results that they attracted to Wall Street.
- The value of its shares amounts to 162.5 dollars per title.
But beyond the data, those of us who work daily with this social network know that we are dealing with a company in constant innovation. This forces us to adapt our strategies to ensure that our publications are successful among our community of fans. Also to listen to some tips on Facebook.
10 considerations to keep in mind if you want to dominate Facebook
On the occasion of his fifteenth birthday, we collect some tips to succeed on Facebook:
1. What is valid today, tomorrow is not
We have just indicated it, Facebook is constantly changing its skin and we are not just talking about design. The social network constantly varies its parameters and internal values, its Edge Rank. If any of your strategies have been successful, don’t get overconfident and think that it will work again. Stay tuned for any new information that comes up!
2. Edge Rank
The Facebook algorithm seeks to reduce the organic reach of posts and boost interactions. Currently, Edge Rank preferences are based on comments, likes, shares, interaction ratio and link click. The reason? The Edge Rank, the engine that governs what we see and what we do not see on Facebook. Therefore, innovation is key and let’s try different content to see which ones have the most effect among our users. Surely we will find an option that reaches the largest number of fans: either through striking images, texts or videos.
3. Facebook Ads
Many stress that the limitation of the scope of the publications hides the true interest of the social network: to get more revenue from advertising. From getting more likes to redirecting fans to a URL, there are many goals you can achieve through optimizing Facebook ads.
Carrying out a promotion or a raffle is one of the preferred ways for companies to reach more users or achieve a certain action on their website. Another of the tips on Facebook is to take advantage of the possibility of carrying out promotions on the timeline. They can now be researched without being penalized. Other applications can also be combined and strengthen engagement.
5. Keep an eye on Facebook Graph Search
In 2014, Facebook surprised us with the launch of a new internal search engine that allowed users to search for people, places, photos or different interests. An intelligent search engine that made it possible to reach more users, since having a large number of fans made it possible for our page to appear in the searches of the contacts of the network of these users. Currently, another of the tips for Facebook is to be clear that the firm seeks to incorporate some changes oriented to search by keywords.
6. It is a daily management
Have a presence on Facebook? Yes, but if we can manage it well. One of the most common mistakes is to consider that publishing several posts a day is all done. It is necessary to add value to users, offering them quality content closely linked to their interests. It is a daily job that requires planning and dedication. Only in this way will we be able to build loyalty with the fans that we gain. Remember that after giving ‘Like’, most users do not interact with the brand anymore. Grab their attention and offer something different to keep them coming back to your page!
7. Take good care of criticism
A simple comment not managed on time and correctly can lead to a reputation crisis. Among the tips for Facebook, it is essential to know how to solve small conflicts or incidents that arise in the social network, it is vital so that your brand is not affected by a larger problem. If the annoying user receives good attention and is satisfied, we have before us a possible faithful user.
8. Bet on mobile
Taking into account the number of users who access from their mobile devices, it is clear that Facebook will continue betting and innovating to improve the user experience from our smartphones. Messenger is established as an instant messaging chat. The image has been gaining importance, and it is intended to create rooms to watch videos in a shared way within the platform. In addition, a desktop application is in the works and should be ready by the end of the year.
9. Libra has arrived
Facebook has announced the launch of a new global cryptocurrency, Libra. A stablecoin that foresees its incorporation in apps such as WhatsApp and Messenger, where payment actions can be carried out. The goal is to base it on a secure and open source blockchain, so it will be governed by an independent association. In addition, bet on a virtual wallet, Calibra. A way to send currency, spend it, and save it.
10. Discover, learn and enjoy
Like any social network, Facebook is a niche of opportunities to get to know other visions, opinions to improve our products and services. Bidirectionality will allow you to learn from users and see what they expect from you. If you manage to understand them, success is assured. You just have to enjoy the experience!
If you are interested in the world of Social Networks and want to learn how to get the most out of them, take a look at the Master in Community Management: Company 4.0 and Social Networks. You will discover the main techniques to manage a brand’s social profiles well and you will learn to create and execute strategies to build customer loyalty.