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Buy Facebook Likes Real Ways to Increase Your Organic Reach on Facebook

This Social Network has long ceased to be a simple platform for chatting and uploading photos, becoming one of the most powerful tools when it comes to getting customers and making a business take off. Its expansion would seem to have no end, more and more brands are using it!

According to data from Facebook, the average user would be exposed to about 1,500 posts a day if their news feed was not filtered, but thanks to the work of Facebook’s algorithms, a person usually sees 300 posts a day, which is still a lot!

How to stand out among so many competitors? Increasing the organic reach of your posts and getting more people to see them is a challenge that you can achieve by following these recommendations.

1. Relevance of your publications

If you’ve been managing your businesses Facebook page for a while, you’ve probably noticed that the organic reach of your posts has been reduced. This is due, as we said, to the fact that you are no longer alone in this medium, more and more competitors are joining.

How to do to reverse this situation? Try to get more likes! Likes are very valuable as only a small percentage of your followers will receive your message unless your post has a high relevance score , which will depend on the level of interaction it receives (clicks, likes, shares and comments). ).

You can measure relevance through Ads Manager. Choose the publication and select “ads in this campaign” to see more information. A score between 7 and 10 will make your post more visible to your followers.

The relevance score is made up of the amount of interaction minus the negative interaction, that is, those people who hide your posts or report them as spam.

How to get a high relevance score without paying? You can start posting high-quality content that is captivating to your target audience. Using attractive images and popular themes or even humor, which will increase your score.

Try to be sure that your audience will want to read or see the publication, how? Well, reviewing your content strategy and developing a material according to what the statistics show, you should use tests and data analysis!

2. Can organic targeting help?

Of course! Targeting your content to a specific audience will increase your relevance score. Try to target your posts towards a certain group of followers who are more likely to engage.

Another option is to test with different custom audiences, which means that if you choose to republish your content, you can avoid showing it to the same people. This is a great way to check interest levels.

Targeting your posts helps Facebook put limitations and filters in place to not show your content to those followers who are less likely to react. This will help increase your relevance score, which will lead to higher organic reach.

You can base your targeting on: gender, education, location, relationships, age, language, and interest. This organic targeting has almost all of the same targeting options as paid promotions.

3. Content that lasts longer

Some posts can circulate around the networks for a long time, while others only remain relevant for a few hours, have you noticed? If you post long- lasting content (usually fun or useful content) you’ll see good organic reach, even months after it’s been posted.

For what is this? This happens because when your followers react, comment and share your posts, they also cause them to be viewed by their contacts, people who usually have similar tastes and will surely interact with your post. It is a chain that is growing little by little.

Surely it has happened to you that a publication that you saw months ago, reappeared in your news feed because one of your friends made a comment that is the power of lasting content! Publishing posts that encourage interaction is crucial to achieving reach on Social Networks.

So, when planning your Facebook posts, you should always try to make the content last longer. The more people interact with your post, the longer it will live! Which is essential for increased organic reach.

4. Share content that your audience enjoys

It is essential to know your target audience in depth to know what they prefer, is they more interested in watching videos? Do you enjoy reading extensive articles from your Blog? This point is key to understanding the type of content you should produce and share.

Keep in mind which of your publications get the most relevance, they can be those with images or those with simple text. However, you may have more than one target audience, what to do in this case? You will need to perform several tests to understand the demographics.

Again, you can review your statistics and see how the content has performed for each of them, Facebook provides super detailed metrics, take advantage of it! If your followers have engaged with your images, you should continue to post them while you try other formats and see how they perform.

Also, remember that you do not have to produce all the content yourself, you can have people who work autonomously and collaborate with your publications periodically. On the other hand, if you come across articles, infographics or other interesting information on the web, share it!

Sharing is good and your audience doesn’t really care who produces the content but that it is interesting for them. In the long run, sharing material produced by others can help you grow your fan base and increase your organic reach. In addition, colleagues or companies in the field will thank you.

5. Perfect the publishing process

Depending on your target audience, you need to figure out when is the perfect time to share your content and increase your organic reach.

Posting when competitor activity is low will increase your chances of reaching your target audience’s news feed. Of course, the effectiveness of this technique depends a lot on whether your audience is online, you can see this information in the statistics of your Facebook page!

A more accurate approach is to test by posting similar content at different times and compare organic reach. You must be careful, the quality of the content is more important than the time, so a good publication can have better reach even if the time is bad.

When you discover the perfect time to post your content, we recommend scheduling your posts using the Facebook editor or other available Social Media management tools, so you don’t have to constantly be on the lookout for posts. Once you configure them, they will be published at the times you want!

Remember that you can also use Facebook Stories to reach even more followers. A good option to generate uncertainty in your audience is to publish stories with an introduction, middle and end per day.

6. The correct frequency

What the ideal number is of posts you should make per day to grow your organic reach? Again, this will depend on your target audience, but the general recommendation is to post twice a day if you have enough material to share. However, it is better to make fewer posts but have high-quality content.

Also, posting too much can cause your following to drop, people get bored if all you do is post information that has no real purpose or relevance. But, if your content is brilliant, then your followers won’t mind seeing a few posts a day.

Keep in mind that on average you will only have an organic reach of 7% of your followers, which means that, in reality, only every 14 posts will you be able to reach the news feed of all your followers, unless you promote them.