Over the past few months, brands have seen a decline in the organic reach of their Facebook fan pages. Being one of the leading social networks, organic reach is important for all brands as it greatly affects their potential audience updates and engagement in the forms of likes, comments and shares.
Facebook stated, “To choose which stories are shown, the News Feed assigns a place to each possible story (from most to least important) based on thousands of factors from each person.” This relative importance is a key message that every page needs to take into account, and it can be distilled into a simple mantra: Are you posting the right content, to the right people, at the right time?
These tips could help you achieve greater reach and engagement:
Consider the content you share on Facebook
They say a picture is worth a thousand words. A simple trick would be to simply add more images, which could increase your engagement rate. With more engagement comes greater relevance and potential interest for Facebook.
You can share an image and a link. Add the image first to draw attention and then the link.
Make the image do the work
Most updates encompass an image and the key message in the text below. However, you can combine the two for greater effect. Putting your message on the image ensures quick recognition of your key points and a better chance of maintaining a brand style through all updates.
Add a call to action to increase likes
If you want more likes, ask for them. And if you want more actions to grow your organic reach, ask people to share it. Of course, you also need to make your content worth sharing.
Optimize your post times
One of the reasons for the decline in organic reach, as stated by Facebook, is the sheer amount of content posted at any given time. To achieve higher organic reach, you need to be aware of when your audience is active, and when your competitors are not.
Don’t Forget to Get Involved
Engagement on Facebook isn’t just about generating likes and shares. It’s also about interacting with the audience and rewarding their investment of time. On average, we see brands giving less than 1 percent follow-through on their messages.
Not all posts will require a response, however, a permanent dialogue with fans could give greater possibilities for promotion and exchange.