Do you remember when on Facebook everything was laughter? Pictures of cute little animals and snapshots of your friends demonstrating how bad it is to mix drinks? Oh… What times those were! So you decided yes, that you were capable of running your company’s Facebook page, what could go wrong? You sat in front of the computer, opened the page and, wait! What was all that data that appeared? Why was there so much red? First, let me welcome you to the wonderful world of Facebook Insights. And the red thing… That’s what we’ll deal with next.
It is a very common mistake to believe that we are community managers because we have a personal page on all social networks. This logic then leads me to believe that your mother, with all the invitations she sends you on Facebook to play Farmville, is both a community manager and a farmer, am I right? The handling that you must do with a company page on Facebook, I am sorry to say, is far from what is given to a personal profile. And these differences not only have to do with Facebook statistics, but with many other aspects. For example, in your personal profile you can post whatever you want. Whether it’s the photo of your newborn nephew, you have to see how handsome he is, or a manifesto in favor of cereals for breakfast. The page is yours and you publish what you want. Nevertheless, On your company’s Facebook page you must publish quality content, yes, but it is related to your sector. Otherwise, you can find more than one problem for your company. In addition to the fact that you will confuse your users and, let’s get to the subject, your Facebook statistics will go down and down…
This concept of Facebook statistics encompasses different elements that we will now see in detail. But don’t worry, this is not a simple explanatory post, but rather you will learn a series of technical practices with which you will grow your Facebook statistics. Shall we start?
Not to be obvious, but how are you going to improve any of your Facebook stats if your only followers are family members? The best option you have to improve your number of followers is, without a doubt, to create content especially for this Social Network. It is true, we all use our Social Networks to improve traffic to our website. However, if we want to gain followers, it doesn’t hurt to offer special and unique content for Facebook. For example, you can show the making of your campaigns or share photos of your office. Different and fun content it always works very well on this Social Network and this shows in your Facebook statistics. What if you create special videos that complement your posts? Finally, a good way to get new followers is through the classic ‘quid pro cuo’. You offer something and, in return, you get something else. One of the best ways is offering, for example, a product raffle. You will decide what the rules of the contest are and how the winner will be chosen: the most original answer? Which one gets the most likes? Be that as it may, you must not forget to make it clear that if they want to participate, they must be fans of your Facebook page.
2. Organic reach
This is the first concept that you will see when managing a Facebook company page and that you do not have in the personal profiles. Reach is the number of people you reach (reach) for free thanks to your posts. Here comes the important thing, that advice that you have never been given and that will not only improve your reach, but practically your life: everything you share… must be of quality! Once you get your head around this fantastic tip for improving your Facebook stats, let’s move on. Already? This is the fundamental way for Facebook to make you more visible to your followers. This visibility is vital because if they don’t see you, how will they know you? In addition, the content you share must be varied. It is good that you want to link from your Facebook to your company’s website, because we all do it spam and reduce your visibility. To improve the reach of your page, one of the things that works the most is to share images, without links, or videos within Facebook itself. You can also link to the profiles of other companies, trying to attract their followers, or to their websites oh! Don’t forget to do a test to see at what times your posts work best. These actions are necessary, because if you increase your reach, the rest of Facebook statistics will improve.
2nd payment scope
Before continuing to analyze how you can improve the rest of Facebook’s statistics, I must tell you about the paid scope that Mark Zuckeberg’s Social Network offers. And it is that in exchange for a modest amount of money, Facebook will make your publications much more visible. This is not bad at all if you are just starting out, as it will help your followers not to forget about you. But, hey, you’ve still made a publication that has been incredibly good for you and although you have an already consolidated page you want to promote it. Why not? We’re here to improve your Facebook stats and we’ll get there no matter what.
3. I like
At this time we already have a fairly large group of faithful followers. Also, our posts are reaching them quite well and their reach is constantly growing. But you are not going to settle for the basics, you want more, you need more: you want them to ‘like’ everything you post. If you’re wondering why you need this, the reason is simple: when someone likes your post, it will be highlighted on their wall and all their friends will see it. Without a doubt, this will improve your reach and, why not, the number of your followers if they also want to keep informed of what you publish. To improve all these Facebook statistics you need to share, as I told you, quality and valuable content. But this has to please and amuse your community. They literally must like it. For it, meet your fans, analyze and study them. It also often helps to encourage their participation. For example, you can ask them to show their agreement with your publication by giving them a ‘thumb up’. Also, now Facebook has new buttons. Take advantage of them and know the taste of your followers. What you post can make some happy, enchant others and surprise third parties. The more possibilities, the better for you and your Facebook statistics.
Without a doubt, it is difficult for someone on Facebook to take the trouble to leave you a comment. And it is that the human being has learned to say everything he needs through emojis, the culmination of expressiveness. However, you can always try to pull the tongue of our followers. How? We can post our updates as a question or create threads that encourage discussion among members of our community. A third option is to directly ask your followers for their opinion on something. Still, it doesn’t hurt to put a ‘justify your answer’ as in the exams. In this way they will know that a simple like is not enough for you and you want to know their opinion. You need to see words, but you also want commas and don’t forget to put a few periods. Come on, an opinion with all of the law.
This is perhaps one of the most difficult Facebook statistics to improve. It’s one thing for one of your followers to say that they ‘like’ what you post, but to share it on their profile? For that you will have to work much harder. For the number of shares to increase, it is not enough to create quality content, but it must be really useful. Something that when a person sees it, they find it so practical and interesting that they decide to perpetuate it on their profile. How to create content like this? For example, on Facebook the tools for managing some type of work very well. Anything else? Promotions and offers. Everyone likes them and is interested in them, the diffusion is always quite good.
I am sure that all these techniques will help you improve your Facebook statistics. However, you should not forget that on Facebook you should try and try new things. Mark Zuckeberg’s Social Network is constantly reinventing itself and you have to keep up with it. Otherwise you will become routine and, therefore, boring. You are the one who knows your audience best. You know what works and what doesn’t. Seize it! But remember that there is a big difference between emphasizing the positive of your posts and becoming tediously repetitive.