Do you remember those times when Facebook was a “cooler” platform because it was not costly to reach more customers? Those days are long gone, as the social network lowered the organic (and free) reach of commercial content and, with Facebook Business, led many companies to reinvent their digital marketing strategies.
So if you are one of those companies that complains because your digital marketing strategy is not giving you the expected results; your ads have a limited reach and you still get few leads, this article is for you.
You have to start by saying that Facebook is a business and as such should make a profit, so forget about unpaid posts. In order to have results, the most optimal thing is that you post, because regardless of the number of publications you make per month, it is most likely that if you have 300 followers, your content will not reach more than 30%.
With that in mind, here we offer you 5 tips that will help you correctly manage advertising on Facebook Business so that you increase the reach of your content ; that your ads can be approved by the platform; that you take advantage of some of the tools that it offers you, but that we generally ignore, and much more!
Define a target audience
To start, you must establish a target audience, which, in turn, must be based on your buyer persona. You could tell Facebook to show the ad to its entire user base, but that would be a huge waste of money.
For example, if you have US$100 to invest, the ideal would be to define a small audience made up of your potential clients. To do this, take into account aspects such as location, age range, gender, place where you work, preferences, among others.
Remember the 20% rule
If your ad image contains more than 20% text, Facebook Business will reject it. If it fits the parameters, the platform will give you one of the following grades: correct, low (little text), medium and high (a lot of text). So if you want to test your ads and validate the amount of text.
You must be very careful with this rule, because if you do not meet the requirements and try some kind of fraud, Facebook Business could block your account.
In addition, it is always better to bet on short and high-impact text, otherwise, if you overload the ad, you will hinder the experience of your audience.
Custom Lists – Remarketing
What could happen if you give Facebook Ads the email list of your customers and it takes care of putting your ad in its news section? That’s personalizing your audience and it can be one of the platform’s best secrets.
Emails are the best way to give your digital ads a better focus through the custom audience lists you can create in Facebook Ads. If you didn’t know, now you do and you can use this to your advantage.
Use Facebook statistics
Facebook Insights is an internal analytics tool that allows you to regulate and research your Facebook audience. In addition, they offer Facebook page manager’s statistical data on visitors and interactions, which makes it easier to know what content is attractive or not for your followers.
Badge “high level of response to messages”
If you respond quickly to all the users who send you messages on Facebook, you can get the badge called “high level of response to messages”. You will see the flag below the front photo if you have sustained a response rate of 90% and an average response time of 15 minutes in the last seven days.
Keep in mind that Facebook grades your responsiveness based on your inbox, and takes little account of replies on your profile wall. That is, if you don’t respond as often to public announcements, it won’t have much of an impact on your badge.
If advertising on Facebook has caught your attention, don’t stay with the desire. At The Orange Lab we not only have professionals specialized in this platform, but we also help you structure an effective digital marketing strategy.