Social media has changed the way companies market their products and services on the web buy Facebook photo likes with credit card. A trend we continue to see. One social media site in particular that has successfully led the pack for a long time is Facebook.
Facebook is the right place for your company to have a strong presence on social media. Mainly because that’s where everyone is, including your target audience.
According to Social Media Examiner, the popular annual report, 62% of marketers named Facebook as the most important strategy among their marketing strategies.
This shouldn’t come as a surprise, because if you look at the stats, Facebook has:
- More than 2.41 billion monthly active users
- 1.3 billion Users on your Messenger app
- More than a billion active users on Instagram
Since Facebook has the largest user base, it makes it easier (and maybe even cheaper in some cases) to reach your target market and build the right connections.
However, if you’re not utilizing the proper strategies, funneling targeted traffic from Facebook back to your site can be quite challenging. No wonder “Facebook marketing” is still a puzzle for so many brands.
One of the biggest reasons Facebook marketing isn’t working for many may simply be that they can’t stand out from the rest.
When you do Facebook marketing, you are basically competing with many other similar companies in your niche that are targeting the same audience as you.
Your competition, like you, wants a piece of Facebook. That constitutes the biggest slice of the social media pie.
So until you focus on being different from others in your approach buy Facebook photo likes with credit card, it will be difficult to connect with your target audience.
But is that all?
Not. As competition grows, you also need to give your potential customers a reason to leave Facebook and visit your website.
In other words, you need to impress them with an offer that is very difficult to resist. Something that makes them want to act. And this is only possible when people are really exposed to your offer.
This is where Facebook organic reach comes in. Because at the end of the day, it all comes down to the percentage of your target audience that actually sees your update. And if you’re not using Facebook ads, growing the page can be pretty difficult.
However, if you can improve your reach and build a loyal set of Facebook audiences, things might look different. And much more in your favor.
Now, before we get into how you can do this, let’s first look at it.
What exactly is Facebook organic reach?
Facebook organic reach is basically the number of people exposed to your content without ads or any paid distribution.
Sponsored stories and promotional posts, on the other hand, have a paid reach. That is, users who viewed your content due to a paid promotion. Which users will actually see this content depends on the type of ad targeting options you choose.
But is it so simple to reach your target audience on Facebook? Or is there something else?
Today, many brands try to rely on Facebook’s organic reach, creating a detailed marketing strategy to ensure their success. However, they don’t see the results they want after posting content on their Facebook page. Even after putting in a real effort to create and share great content, there isn’t much traffic to report or engage with.
When this happens, brands are forced to rethink their Facebook marketing strategy or simply conclude that their audience isn’t really enjoying their content.
However, the truth is far from that.
Most of the time, this has nothing to do with your content or time. But more to do with Facebook’s organic reach. Gone are the days when you could just post an update on your Facebook page and have most of your fans see it.
Today things are different. Thanks to Facebook’s ever-evolving organic reach and changes to its core newsfeed algorithm buy Facebook photo likes with credit card, even some of the most popular brands are struggling to reach their audience.
In a recent survey, 60% of marketers were found to believe that Facebook was slowly and steadily becoming “pay-to-play”. In other words, unless you buy ads on the Facebook platform, your content will not be shown to most of your fans.
In a study conducted by SocialFlow, it was found that brands experienced a sharp 42% decline in their organic reach on Facebook in the first two quarters of 2016 alone.
In the third quarter of this year, brands were down 52%, which is huge anyway.
Furthermore, when social Ogilvy analyzed over 100 different brands’ Facebook pages, they found that the average organic reach of content posted on Facebook was only 6%.
And it was even more surprising to see that larger pages (with 500,000 likes) had around 2% reach. Which clearly means that the social media giant wants bigger brands to invest in its advertising products rather than relying on Facebook’s organic reach.
Especially now that Facebook recently announced that it will update the way they filter repeat organic impressions for their pages. According to his spokesperson: “It’s not a change in distribution, but a way in which we filter out repeated organic impressions that occur within a short period of time.”
Additionally, they said the update is designed to: “Make it easier for companies to make comparisons between paid and organic channels.”
This is what it will look like after the update: If an ad is on the screen and someone scrolls down and then back to the same ad that counts as 1 impression. If an ad is on someone’s screen 2 different times in a day that counts as 2 impressions.
Tip 1: Share native and engaging video content
There’s little doubt about the consistent decline in Facebook’s organic reach; buy Facebook photo likes with credit card every seasoned marketer recognizes this. Despite this, native video content is getting more preference by Facebook.
Native video content is constantly growing on Facebook and is known to help create real engagement. That’s why many brands are trying to focus on this. When compared to other types of content (links and photos), video is becoming a much safer bet.
If you look at the statistics, over 8 billion videos are being watched on Facebook every day. As found by BuzzSumo, higher viewership naturally drives the number of videos that are shared on the social network.
Looking at it from a Facebook perspective, there are two main reasons why video content is being considered more important:
Reason – 1
Previously, photos dominated the Facebook landscape. Which of course led companies to post more photos, as well as helping them stand out from the rest of the content.
This forced Facebook to decrease the amount of photos shared by business pages. Because at the end of the day, it’s all about keeping users happy. The social media giant didn’t want users to be sprayed with the same type of marketing content.
On the other hand, native video is a new type of media that is more difficult to create for brands. And therefore it is created and shared less by the business pages. Which automatically gives you better organic Facebook reach.
Reason – 2
Everyone knows that video content is gaining the upper hand over other types of content. It is being hailed as the type of media that will dominate the web in the future. So it’s not surprising that Facebook wants to be seen as the top video-sharing platform – even above YouTube.
In a study conducted by Impulse Creative, Facebook video posts were found to reach 90% more people than links posted and 40% more people than photo posts.
Even Socialbakers found they saw a 135% increase in Facebook organic reach by choosing video content over photos.
So, if you want to increase engagement and increase Facebook organic reach, it’s time to add video to your social media content strategy.
But make sure you’re not creating videos just for that. Even if you are sharing videos, you will need great content for long-term positive results.
Here are some tips to make your Facebook videos stand out and attract more views/engagement.
- Create square videos instead of landscape videos as they are known to perform better.
- Grab your visitors’ attention in the first 3-5 seconds.
- Add meaningful captions to your videos because 85% of people watch Facebook videos without sound.
- Create your video around a central point instead of multiple points.
- Make your headline as descriptive and clear as possible, keeping it short.
- Add a strong action plan that helps you get more response.
Tip 2: Harness the Power of Facebook Live
The Facebook Live video was released in April 2016. Since then, buy Facebook photo likes with credit card it has helped many businesses connect with their followers at a much higher level than other types of content.
That’s right, Facebook Live can help you get high engagement! Which can equal Facebook’s organic reach. If you’re a business looking to grow your presence on Facebook, you can’t ignore the power of Facebook Live. You have to start experimenting.
When compared to regular video content, people spend 3 times more time consuming video content streamed through Facebook Live. Which makes it one of the most effective streaming tools we have on the web right now.
Here are some of the basic steps you need to take to start your own Facebook Live video:
Step 1: Find a topic for your live video that is not only relevant to your target audience, but also interesting enough.
Step 2: Promote your next Live by creating a Facebook event with the time and date of the sessions.
Step 3: Download the Facebook Pages app to broadcast your live stream.
Step 4: Create an overview of your Live so you’re clear on what kind of information you’ll be sharing.
Step 5: Arrange the right camera gear and test it well in advance.
Step 6: Make sure you choose a room with ample amount of lighting, less glare/shadows.
Step 7: Open your Facebook page app and start recording by clicking the “Live” button.
Tip 3: Study what is working for your competitors
Most of the time you are so focused on analyzing how your own content is performing, you forget to look around and see what your competition is doing.
Monitoring your own content is good. But analyzing your competitors’ practices offers an advantage. Not only does this help you create better content that your audience resonates with, it also allows you to update your marketing strategy buy Facebook photo likes with credit card.
The good thing is that Facebook makes the whole process a walk in the park. As long as you are clear about who your immediate competition is.
You can check out Facebook’s “Top posts from pages you watch” feature to learn about others in your niche. You can add all your competitors easily by clicking the “Add Pages” button at the top.
Once defined, you will be able to closely monitor the main content of the chosen pages. It gives a fair idea of how the content is performing in terms of engagement. You can analyze each post further by clicking on the links provided in the report. And understand their content and context without guesswork.
Focus on looking at three important aspects when monitoring content:
- What kind of posts are getting results
- What content topics are they choosing?
- What is the tone/style of the content?
Now, that doesn’t mean you should blatantly copy what others are doing. Your goal should be to seek inspiration, add your own unique insights to the findings, and make something even better.
Use this information as a starting point to effectively connect with your target audience at a much higher level. Work on creating a smoother plan that suits your own business.
Tip 4: Say No to ‘Engagement Bait’ Content
When you post relevant content on Facebook that your audience likes, it’s easy to engage them. And that’s what leads to natural conversations that are valuable in Facebook’s eyes.
All comments on your Facebook posts are part of natural conversations. Eventually, they can help you increase your organic reach on Facebook. Why? Because these natural conversations allow you to add value and work within the famous newsfeed algorithm.
The idea is to create natural discussions. Not just on any topic, but only on topics that will help you elevate your brand. Topics that can help you add real value to your fans.
The more natural these conversations are, the better. Because the “engagement bait” type of content will just backfire. Which means you can’t and shouldn’t ask your fans to comment on your posts, like your content or tag them.
Facebook’s algorithm works against engagement-bait posts because it comes under “forced engagement” that doesn’t add value or meaning to the content.
Even if you see “engagement bait” content seen by fans, you will end up making a bad impression on them. These days, people are too smart to fall in love with engagement baits. Then you will only be wasting your time and efforts.
If you want to connect with your target audience, avoid playing games on Facebook and focus on generating natural conversations. Which also helps humanize your brand and make your page more meaningful overall.
While you should try to produce content that creates real discussion in a creative way, avoid content that is controversial in nature or anything that could start a heated debate.
Yes, it’s definitely not easy to get people to chat and interact on your posts buy Facebook photo likes with credit card. Especially for those with a new Facebook page, trying to get more engagement can feel like an uphill battle.
But it can be done, since you are unique in your approach. And it’s taking the right steps.
One advantage of engaging your loyal Facebook fans is that it makes your page more important in their minds. And since Facebook allows people to see more posts from their favorite Pages (by choosing the ‘See First’ option in the News Feed), you can actually get more content ahead of time.
As long as you are focused on getting more and more people to speak on your page, it will be easier to grow your organic reach on Facebook.
Tip 5: Choose quality content over quantity
Due to increased competition in the social media arena, brands are always striving to produce and share more content than ever before. The focus is always on “more”, even if it comes at the cost of consistency.
In earlier days when Facebook wasn’t as popular as it is today, posting more content worked well because it helped you get more views. However, these days, your Facebook marketing strategy may be suffering due to this mindset. Putting quantity over quality is not a smart move.
Facebook has become a giant and therefore highly competitive. That’s why Facebook’s organic reach keeps decreasing over time. The number of people you can reach today is drastically smaller.
This goes on to show that the space on Facebook is not only getting saturated, it is also more valuable to all those looking to get more exposure to their content buy Facebook photo likes with credit card.
Even though a significant number of companies are finding leverage using Facebook for marketing, several are leaving the platform due to lack of good results. However, not using Facebook is a mistake, as by taking the right steps it can work in your favor.
You just need to think differently from the competition in terms of how you publish your content and when. You need to focus more on posting quality content less often so it gets seen more. This mindset is contrary to what everyone else is trying to do, which is exactly why it works.
When the popular social media management app Buffer noticed a sharp decline in their organic reach on Facebook, they decided to shift their Facebook posting strategy in a different direction to reach more people.
They started posting a large amount of content in the period between January and October 2016, which translated into up to 40 Facebook posts per week.
If you look at it from a superficial level, what Buffer was doing made sense. Since each post had a lower organic reach on Facebook, posting more content should have technically helped to reach more people.
But over time, they realized that by increasing the daily number of posts, Facebook’s organic reach decreased. The more content they published, the less reach they experienced.
Buffer has again decided to change its posting strategy to suit Facebook’s current algorithm. Instead of sharing more content, they decided to post less often, only when they had high-quality content to share.
The result of this change tripled their organic reach on Facebook and improved their engagement rate to a great extent.
Buffer does not post more than twice a day on its Facebook page. They are careful to only share the best and most relevant content with their followers when available.
The bottom line is that you can’t take a general approach today and win with Facebook marketing. Instead, you need to shift your focus to posting only high-quality content, even if that means posting less often.
Facebook has definitely become a “pay-to-play” platform. But like many other online platforms, they want to offer the best user experience. If your organic content does this, buy Facebook photo likes with credit card it will be shown to more users.
Follow the tips we’ve provided to ensure you’re sharing some of your best content to date. Then you can start building a loyal following. If you found a few different tips along the way, feel free to share them in the comments below. We love reading success stories from our blog readers!