Do you barely get followers with your regular posts on Facebook? It’s what happens to most, because Facebook wants you to spend your advertising budget on ads buy Facebook photo likes free. However, although investing in Facebook advertising can be very profitable, there is always an option to increase organic reach and thus reach your own followers.
According to information, Facebook plans to gradually reduce organic reach. The words of a Facebook spokesman seem to go along these lines: The best option to see the publications is to pay for it.
The statistics show without a shred of doubt that both statements are true.
However, there are a couple of tricks to increase the reach and ensure that, despite everything, a large part of your Facebook followers can see your posts.
Here are 7 tips to increase organic reach on Facebook:
Tip 1: Quality instead of quantity
Facebook wants to show its users interesting content that increases the time spent on Facebook.
It could be a funny post, an emotional story, or a clever proverb. The longer users stay on Facebook, the more ads can be shown to them and the more money Facebook makes.
It is for this reason that posts that do just that are encouraged. It is no coincidence that we see so often on our page, especially wedding or newborn photographs. Users react to them.
Therefore, before posting something on Facebook you have to think about whether it is interesting enough to make the user stop scrolling.
Anyone who doesn’t have a social media team knows how long a Facebook post can take. Therefore, instead of compulsively launching five product photos, buy Facebook photo likes free you better think about how you can offer your followers added value.
Once that’s done, post one of those quality contributions a day, instead of 5 boring ones.
This added value does not imply a positive and long-term influence on the user’s life, but rather a small smile, a reaction or an “It happens to me too” is enough?
With these posts you are sending a positive signal to Facebook: when you post something, your followers engage with your message and don’t ignore it.
In return, Facebook will reward you with increased reach. Those who regularly post spam messages can be satisfied if they even receive a “Like”.
Make sure that the content you share with your followers is entertaining and triggers a reaction.
You also have to make an effort to publish images, videos and texts that are unique, since, like Google, Facebook rewards original content.
Tip 2: Videos are the future
Videos are the future of the internet. That is at least the feeling.
Everyone on Facebook has noticed the rapid increase in video posts. As everything indicates that Facebook wants to eat YouTube’s ground, the videos are shown preferably in the news.
You have to take advantage of this trend. To do this you can:
- Display product photos as a slideshow
- Animate blog posts and make short videos
- Present the products of the week as a mini show
- Respond to customer questions in a video
In addition, at the moment the “live” format is highly appreciated, both by users and by the Facebook algorithm. Live videos are shown at the top of the news.
Do you have a great new product that you can present live? Had it ever occurred to you before to use a teleshopping format on Facebook? How about a video with exclusive information? And a live question and answer session?
The possibilities are endless. Test what works best for your customers and followers.
Tip 3: The 80/20 rule
This is perhaps the most important point to keep in mind to entertain your followers with Facebook posts and also increase sales volume.
The rule is simple: 80% of your contributions should not be used to sell anything, but simply to entertain your followers and create a link with your brand / online store.
If 80% of your posts reach your followers well and are detected by the Facebook algorithm (Tip 1), you will be forgiven for posts that aim to mobilize a purchase or other action from potential customers.
In any case, it is advisable to keep the number of publications that sell something to a minimum. That is, about 20% or less.
Think that no one enters Facebook to buy. The social platform is used to kill time or to be distracted.
That is why even the posts with which you intend to sell must be entertaining and interesting.
Let yourself be guided by those publications that have had good results and try to unite the concept of entertainment with that of sales.
If you shoot a fun and entertaining advertising video, you even have the potential to go viral.
Tip 4: Avoid adding links to your posts
We have already mentioned it before: Facebook wants users to be on their page as long as possible.
What is the fastest way to move from your news to another website? Click a link.
Try to post content that doesn’t include links, play by Facebook’s rules, and make sure users stay on the page.
If it happens that the post cannot do without the link, you can write it and pin it as the first comment. Admittedly, this can put a damper on interested users, but on the other hand, you ensure that more people will see your post.
Tip 5: Take advantage of trends or news
3 months ago the G20 summit was held in Hamburg. There was a company that managed to distinguish itself in Germany from all the media noise.
It was the local Edeka supermarket. With a very pertinent and funny post reminding neighbors of the home delivery service to avoid crowds, the company achieved a viral success buy Facebook photo likes free.
If you can take the pulse of the moment and react to it, you connect with your followers by appealing to something that is on their mind.
However, it does not always have to be a G20 summit. There are many occasions that you can take advantage of for your online store and your publications: start of vacations, holidays, new babies in zoos, star scandals, and even montages.
Tip 6: Collaborations to gain reach and arouse sympathy
Do you have enough budget to collaborate with “influencers” in your sector? If so, you have to think about the possibility of investing it in it.
Collaborating with an influencer means that you will not only reach your followers, but also theirs.
This can turn into new followers of your Facebook page or, in the best case, new customers who were previously unaware of your store.
Another possibility of “collaboration”: use photographs that have been taken by clients. They can be of products or situations that stick with your store.
Using the content of happy customers for your Facebook marketing (of course, only with their permission) makes your online store more likeable and human in the eyes of customers.
You can also achieve this by occasionally posting photos of your team, featuring it, or showing trends. This makes your customers put a face on your online store, which can clearly increase customer loyalty.
Tip 7: Advertise successful posts
From time to time it happens that a published entry works especially well.
Instead of just rejoicing in success, you can use it to draw even more people’s attention to your online store.
At any time, you can publicize posts you’ve already published for even more Facebook users to see. This is how a good post goes viral, buy Facebook photo likes free and all with a minimal advertising budget.
With posts like this, it’s not uncommon to get new followers, increased sales volume, and new customers.