Back in 2009, Facebook presented a tool that would revolutionize the way we would consume its content and, later, that of many other social networks buy Facebook photo likes Australia. We are talking about the Facebook algorithm. Fortunately or unfortunately (depending on the point of view from which you look at it), the contents would stop appearing in the user’s feed in chronological order, placing those that had a greater number of likes or were more relevant in the highest positions for the same.
Since that great turning point for social networks, this algorithm has not stopped having mutations, especially every time Facebook incorporated a new functionality to its platform.
However, the definitive algorithm change and the one that would cause real headaches for all social marketers came in 2018 when Mark Zuckerberg announced that they would begin prioritizing content from friends, family, and groups over organic content from organizations and business. Facebook’s goal was to monetize the efforts of companies to reach their audience. Less organic reach and more reach for advertising buy Facebook photo likes Australia. No pay, no gain. And since then, this trend has only increased.
In 2020, the organic reach of an average post of a brand or company was 5.2% (when only two years before, the percentage was 7.7%) and the data for 2022 does not seem to be more hopeful.
What are the main indicators with which the Facebook algorithm works?
- The relationship with the user. When ordering or discarding content, the Facebook algorithm takes into account the relationship that the user has with the creator of said content and the frequency with which they usually interact with their publications.
- The content type. This indicator takes into account the kind of content to which the user is most attracted. For example, if the user is more likely to react to videos, buy Facebook photo likes Australia the algorithm will place this type of content in the first positions before photos or links.
- The popularity. Is your post being seen by a lot of people, but not getting a good proportionate number of reactions? This will surely harm the positioning on Facebook of your future posts.
- The novelty. How recent is your post? More recent posts have a higher chance of getting better positions in a user’s feed.
What can I do to make the Facebook algorithm work for me?
Next, we will show you a few tips to keep in mind to ensure that all our effort on Facebook is not in vain, never forgetting that a good social ads strategy is the best complement to a good organic positioning strategy on networks. Facebook wants a piece of the pie from your effort.
1. Interact with your audience
If a person has taken the time to talk to your brand, whether on Messenger or through comments, don’t waste the opportunity. Empathize with the user, make them feel heard, make them laugh, inspire them, respond in such a way that they feel the need to share your answer with their group of friends (be careful, it’s not about generating controversy, it’s about being ingenious). And all this, why? Facebook prioritizes posts from Pages that the user has previously interacted with in the past.
2. Create a comment thread on your posts
Facebook’s intention is that the time spent on its platform is of value to the user, considering the interaction of a person with their closest friends as quality time. Therefore, when a post generates a great conversation between a user and their friends, the algorithm will tend to show it again in their feed. Facebook’s interest is that its users spend much more time on the network, a trend that has been on the decline for years.
As mentioned in the previous point, it is about inspiring the user and not triggering a war, therefore, we must be very careful with the type of content we share. Calls to action urging people to tag a close friend are a good starting point.
3. Look for more “love”
For a few years, the algorithm has given more weight to the reaction buttons to the detriment of the simple “Like”, therefore, love, affection, laughter, surprise, sadness and anger are the reactions that we have to look for among our users.
4. Post when your audience is most active
As we have mentioned before, the novelty of the post is one of the indicators that Facebook uses to order the publications in a person’s feed, therefore, buy Facebook photo likes Australia publishing a post at the moment in which your public is online is key for it to be seen be favored by the algorithm.
The following graph, prepared by Sprout Social, summarizes by day and by time slot, the moments of greatest activity of users on Facebook.
5. Get around the algorithm thanks to Facebook Stories
Facebook Stories are not part of the user’s feed. They remain permanently at the top of the screen, thus getting rid of the evil action of the algorithm. They are the perfect opportunity to drive organic traffic to our page. According to Facebook itself, 58% of people say they have visited a brand’s website looking for more information after seeing a Story.
The content in Facebook stories that is most successful is that which is easy to understand, buy Facebook photo likes Australia that shows new products or those that give us tips and tricks.
6. Take care of your Facebook group
A Facebook group is a fantastic opportunity to connect with your customers, fans and the community in general. However, it takes time and effort to maintain. We must offer relevant content for our users.
The algorithm generously rewards group posts for which the user has shown and shows interest. An active and well-managed group is an ideal formula to drive traffic to your main page and increase your visibility.
7. Use all the tools that Facebook offers you
Facebook directs are one of the great forgotten, however, they have been shown to be the perfect engagement tool , especially this last year in which the vast majority of us have spent more time at home than usual and, probably, we have consumed more content from these platforms.
The algorithm is a big fan of live video. Data from Facebook itself indicates that this type of video generates 6 times more engagement than a normal video, being the ideal tool to derive traffic to our page.
8. Become the favorite of your audience
Facebook gives each user the opportunity to select a total of 30 favorite pages or profiles. Those pages that obtain the privilege of obtaining this category will be freed from the evil action of the algorithm and their content will be prioritized in the user’s feed. Keep in mind that to request that your fans make you their favorite you must give them a compelling reason, either because your content is really entertaining or because it provides them with relevant information.
9. Share long videos that people really want to see
How long are your videos? Do your users watch your videos until the end? Those videos with more than 3 minutes in length and that at least exceed the first minute of viewing on average, buy Facebook photo likes Australia will be rewarded by the algorithm. If even the majority of your users see it to the end, you will have a greater reward.
However, you must be very careful with the strategy you follow to achieve this result. If the success of your video is based on a title that does not reflect the real content at all, on false information, on home remedies that are not scientifically proven and a long list of things that you should not do on social networks, your success will remain alone in the short term because, in the long run, this will harm your position in the social network.
10. Your employees can be your great ambassadors
In the eyes of the algorithm, your employees have more credibility and authority than your own company page may have, since they, in turn, have more credibility among their own circle of friends and followers buy Facebook photo likes Australia. Therefore, a motivated employee willing to share or generate their own content regarding your company is one of your best letters of introduction.