Facebook has worked as a base for many content creators, from here they have migrated to other platforms to share content. Despite that, Facebook is still positioned as one of the best social platforms buy Facebook photo likes app. We know that your ads are highly effective, due to their incredible segmentation when planning a campaign. But many people believe that it is not as effective when it comes to organic reach on Facebook.
The social network needs content creators who motivate their audience to click, scroll through their profiles and convince users not to leave the platform. To do this, it is not necessary to invest in Ads, which do help, but are not essential in a good organic content strategy.
Attract the right audience
The first step should be to establish your niche and have it well defined. If we do not know who to direct our message to, we will not make the correct posts and therefore, our reach will not be adequate.
Facebook Audience Insights can be our ally when choosing our niche. It will give you global information about two groups of people (one of people connected to your page and another made up of people on Facebook), in this way you can create content that captures their attention and you can find more people similar to your current audience.
Send the right messages
To send the correct message, we must carry out the previous step very well, since the focus of our message must be our target audience. In this way, buy Facebook photo likes app our followers will feel identified with our content and will share it to improve the organic reach on Facebook.
Your content must be relevant, for Facebook to increase your reach, you must create eye-catching posts, that the audience is really interested, interacts and gets caught. The best thing you can post are videos and images with titles that generate impact and encourage conversation.
Messages shouldn’t just be flashy, they should have a purpose. For users to want to share your message, you must use the correct words, for example: instead of saying “keys to being a good CEO”, we could use “How to know if you are a good CEO?” This will arouse the curiosity of your audience and they will want to share your post, increasing your organic reach on Facebook.
Posts to improve your organic reach on Facebook
Once you identify the right audience and the message you need to convey, it’s time to choose your content. We share the four types of content that you must take care of creating to improve your organic reach on Facebook.
Post for interaction
If you get people to interact with your posts, you will get a greater reach buy Facebook photo likes app. Because this way Facebook will know that your content is relevant and that users like it. Likewise, it will show more of your posts to people who have interacted. Remember that the greater the interaction, the greater the reach.
What post can you create?
- Open a simple discussion.
- A funny image.
- Any sentence that ends in a question.
- Informative post where you ask for opinion.
Videos to share and save
Videos are a great way to improve your organic reach on Facebook, as they keep people on the platform longer. If we can also make videos that people can share and save for later, it will be a super plus.
What videos can you make?
- Mini tutorials.
- Explain the step by step process.
- Reflective video.
Post to generate conversation
If you ask a general question, all users could answer, but this is not just about getting an interaction, but about showing Facebook who your posts should reach buy Facebook photo likes app. If you ask a question specific to your niche, only those who know, yes, your ideal audience, will answer. This way you will not only increase your reach, but you will also reach those who are interested in your profile.
What questions can you ask?
- How would you solve this problem?
- What tools do you use to…?
- Hasn’t it happened to you that…?
Promote what you sell
After Facebook positioned you and segmented your audience with your help, when you’ve managed to increase your organic reach, it’s time for the right people to know what you do and what you do buy Facebook photo likes app. You don’t have to sell directly, but let them know how you can help them. In this way, interested parties will be able to contact you and when making a more direct sale, they will trust your knowledge.