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Like Photo Facebook Buy Ways to Increase the Organic Reach of Your Campaigns on Facebook

You have already heard a lot about organic reach on Facebook, but today we have for you 7 guidelines that you should apply to your posts to improve organic reach and please your audience with what they want to find on your profile.

Do you want your posts on Facebook and Instagram to reach the largest number of people without having to pay? This is what we know as organic traffic; that is, the number of users looking at your content in their feed or visiting your Facebook page.

Lately, companies worry because day by day the number of people who see their publications decreases; however, we have good news for you: organic reach is taking hold for businesses with a social media presence, which means you’re in time to get the traffic you want to your Facebook page.

If you want to know how to achieve it, we invite you to continue reading this blog where we will teach you 7 guidelines to improve organic reach on Facebook:

1. Define the main objective

The first step in a strategy is to define the main objective to know what type of content you are going to create. For example, a fitness trainer may focus on posting short sessions of exercises done at home.

Keep in mind that the objective of your page or profile must be aligned with the objectives of your company or personal brand.

2. Post regularly

It is important to prioritize the number of posts otherwise it will be difficult to improve organic reach, but don’t overdo it; it’s not about harassing your followers by posting every five minutes, you just have to find a balance point so that your audience doesn’t forget or get tired of you.

If you publish regular valuable content, it will be more likely that your publications will reach different users with whom they can generate greater interaction and in this way, Facebook and Instagram will give priority to your page or profile so that it appears in the feed of your followers. .

3. Keep schedules in mind

This is important! If you post when your competition is online you will likely get lower reach because there will be many posts fighting to appear in your audience’s feed.

Facebook Marketing expert, did an experiment: Basically, he analyzed the time his followers are online and then scheduled the posts in “peak time” but found that in “off-peak” hours it also worked and even much better and Jon was saying, “it’s good content with less competition.” Although remember that the analysis must be done with your own brand.

4. Design quality content

We are currently in the age of information overload. In social networks, everything revolves around content and not all people have the time to read everything and they undoubtedly stick with the one that is most useful and of the best quality.

We propose you to create quality content, since the algorithm that Facebook and Instagram do does so taking into account the time that each user dedicates to seeing the publication that you make and this is synonymous with quality, in addition to the other metrics (“I like” or comments). Remember that the more value you add to your post, the greater the commitment of your audience.

5. Use the right dimension in images and videos

Using the dimensions recommended by the social network in your publications would help you improve the reach. The images or videos will be seen in the full format and therefore will be more visual and attractive.

6. Select and use #Hashtags

Identify the hashtags that you will use in the publications to capture the attention of your audience, this will help you segment it.

To do research and select the hashtags you can visit pages or profiles that are in the same line as you, review the ones they use in their most popular posts and create a list with all the ones you think you will use in your future posts to generate organic traffic with Instagram. .

Do not forget that the more relevant your hashtags are, the better reach you will get.

7. Add a call to action

These calls to action are essential and are aimed at getting your followers to interact with your content. In addition to this, the friends of your followers will see your content and therefore you will increase the percentage of users reached.

You can implement these tips:

  • Consider your target audience
  • Make what you are offering tempting
  • Create attractive designs
  • Use words that cause impact: “start”, “learn” “do you need?”  
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Buying Likes on Photo on Facebook Tricks to Work the Facebook Algorithm

The Facebook algorithm continues to do its thing. At the end of 2019, according to data provided by Hootsuite, the average reach of Facebook posts dropped another 2.2%. This means that, organically, a publication does not reach more than 5.5% of the followers of our page. Also, the more followers, the lower these averages are.

Although the Facebook algorithm is not the only factor that affects this reach, it has become the most important. Therefore, if we don’t keep up to date, we will have a harder time getting our content seen.

After all the controversies that have arisen in recent years, Facebook is committed to gaining in transparency. For example, you are conducting surveys to collect data and opinions directly from your users. And now there is a button to click if we want to know why a post is appearing on the wall.

So what can brands do that don’t want to spend hundreds of dollars promoting their posts? At Hootsuite, he offers us nine important tips.

1. Start conversations that encourage your followers to talk to each other

According to Facebook, one of the algorithm’s key ranking factors is whether a user has previously engaged with that page. And while it’s hard to get them to interact with our brand page the same as their friends’, those likes and shares they give us go a long way toward increasing our reach on future posts.

This means that we must throw all the meat in the spit before the algorithm begins to recognize and reward the value of our page. But be careful, we cannot publish just for publishing, because if the content is of poor quality, the algorithm also detects it.

Therefore, the best way to get engagement is to be genuine.. Or maybe inspiring, funny, interesting or curious. And remember that you don’t have to be controversial to generate debate.

2. Post when your audience is online

Actuality is another factor that influences the algorithm. That is, if what we publish is new, it will work much better. To this, we must add the fact of publishing it at the best time for our audience. But when are our followers connected?

B2B brand posts work best between 9am and 2pm on Tuesday, Wednesday and Thursday. Posts from B2C brands (such as hotels) perform best at midday on Monday, Tuesday, and Wednesday.

3. Beware of publishing content that makes us lose rank

It seems complicated that someone ‘risks his life’ by publishing this type of thing, but it is better to clarify what Facebook penalizes the most:

  • Links to sites that use stolen or copied content without any added value.
  • Borderline content (offensive content, but not prohibited)
  • Misinformation and fake news.
  • Misleading health information or miraculous or dangerous cures
  • Fake or manipulated videos marked as fake that have been verified in this way

4. Post high-quality videos longer than three minutes

In May of last year, Facebook announced that the news feed will show more and more original videos. The algorithm grows at the rate that these factors are met:

  • Loyalty and intent – ​​People search for our videos and return to them.
  • Video and View Duration – Video that people watch for more than one minute and that are longer than three minutes.
  • Originality: videos that are not reused from other sources and that also have a lot of added value.

And there’s one tip that never fails: make sure you use live video streaming, as it averages up to six times more engagement than an embedded video. Oh, another thing: cats and babies, they succeed.

5. Post frequently and consistently

According to Facebook, Pages that post more are more likely to be more meaningful to the audience. Posting frequency is therefore a ranking signal that can help rank our page better.

Therefore, having a social publishing content calendar goes a long way in keeping our audience interested and engaged. And besides, there are schedulers like Hootsuite that help you schedule everything without much hassle.

6. Leverage Facebook groups that are meaningful to your audience

Groups continue to be one of Facebook’s most valuable tools. The key for brands is that users can see more content from groups in their newsfeed.

Facebook is also doing its part by promoting the feature with a new Groups tab where the new content of each of them is classified. Plus, help people discover new communities of interest with a “suggested groups” sidebar, as well as in other highly visible places across the platform.

But, how can hotels take advantage of this commitment to groups? We can start a new group based on our brand. A group that encourages debate, problem solving and, at the same time, a place of entertainment where our audience can find interesting information.

7. Support our organic posts with paid ads

While the organic content of our brand can improve the relationship with our audience, ads on Facebook are still the best way to reach not only our followers, but also the community of more than 2.4 billion users of the platform.

In addition, the ability to segment the ads that Facebook gives us allows us to reach the audience we want. Especially now that Google has announced that Chrome is phasing out third-party cookies.

8. Invite your followers to see you first

With Facebook’s strategy of gaining transparency in how the news feed ranks content, users have gained control over what they see.

Let your followers know that they can check the “see first” option so that the algorithm knows that our posts are important to them. Of course, this technique works best when you produce content that is consistent and engaging for your audience.

9. Empower your followers to defend our brand

The decline in organic reach has caused marketers to turn to tactics as old (and efficient) as word of mouth. This is, for example, the premise behind influencer marketing, but in a much more authentic way. Spreading the word of something helped by our employees or guests is, without a doubt, a very effective tool.

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Buying Likes For A Facebook Photo Contest Tips To Increase Organic Reach On Facebook

Although it may not seem like it, staying current on Facebook can be complicated. Due to constant algorithm changes, being featured in the News Feed makes the world go round for many marketers, who believe that the days of “having good organic reach” are over.

The truth is that, although it may be more difficult for the content to have higher organic performance, it is not impossible to achieve it. Facebook’s shrinking reach has been changing the behavior of strategies on the platform. This is verified with results.

Due to the 2018 algorithm change, the organic reach on the platform took a big drop (a trend that has been maintained since 2014), so it was more difficult to appear in the users’ news feed, unless you got involved pattern.

Effective tips to increase the organic reach of Facebook

1. Post native videos

Capitalizing on one of the most engaging and easy-to-implement content formats, such as video, can be an advantage. Native Facebook videos achieve a higher organic reach rate compared to a post with a link, or even photos.

Native videos can help reach 135 percent more users.

The trick is to deliver valuable and compelling information in the first 3-5 seconds of the video to engage viewers. Also, the videos should be community-focused.

2. Live

To improve the organic reach of Facebook, you can also use another video format: live, live or live. According to Social bakers, up to 80% of brands receive higher organic reach with Facebook Live videos over native videos.

Because they have great potential to spark conversations, they receive six times more interactions than regular videos. Users are looking to engage with videos, therefore spending three times more time watching live streams compared to non-live streams.

3. Mix of formats

While video can boost organic reach, it shouldn’t be the only content format to use. Mixing post formats is essential to keeping your feed engaging and your audience interested.

The more interesting and diverse the content, the more likely it will be shared by your followers, which will increase your reach.

Some formats to implement:

  • Images without links
  • Quotes
  • Questions
  • GIFs

 4. Post Management

Having a management and a certain time to make a publication is essential. This can help improve range. For this, it has to be published according to the behavior of the audience.

One way to figure out the optimal post time is to investigate past performance data and start to form an engagement pattern.

5. Goodbye to “clickbait”

Although the use of clickbait is “tempting”, you should avoid it. This type of practice will not help you gain more organic reach; actually, it will do the opposite, as the posts will be demoted and hidden.

This means that when you post poor quality content or content with questionable information it will get the attention of the platform, and not in a good way.