The power of social networks to generate attention is increasingly important in Digital Marketing. An example of this is Facebook, the most visited social platform on the planet.
Is it possible to increase the organic reach in this medium? The answer is yes, but you have to know what techniques to apply and when.
First things first: share quality content
As simple as it sounds. The value of the content will be the first step to generating those long-awaited “likes” and other types of reactions. This can work in two directions: external content linked to Facebook and also content generated exclusively for this social network. Therefore:
-It is advisable to link the corporate blog entries that generate the most interest with a brief introduction that invites followers to click on those links. This will be beneficial for social SEO and thus generate organic traffic.
-The wide variety of content formats will work perfectly in this social medium. Infographics, GIFS, and videos help generate interest and gain new followers. Also, each of them can support a central idea expressed in text, so you have to use your imagination to combine the formats that are necessary.
-The originality of the linked information is essential to increase its reach.
Live streaming and its great benefits
This tool, increasingly popular on Facebook, provides the opportunity to approach followers in a practical and fun way. In addition, it generates a lot of interest and can positively impact conversions. Therefore:
-It is necessary to respect the time of the audience, so each transmission must be punctual. Sometimes, making them wait a few minutes will generate expectation, but this should not be abused at any time.
-The conduction of the live video must be in charge of people with charisma and mastery of the subject. They do not need to be professionals, but they do need to have a natural ability to convey ideas through dialogue and also the necessary patience to resolve doubts.
-In the event that a conference is broadcast that in turn has its own audience in the respective physical place, in addition to the users who will enjoy it via Facebook, it must be mentioned during the streaming and invite the latter to send their greetings and questions throughout the event.
The value of reactions: How to take advantage of them?
Every brand on Facebook dreams of getting thousands and even millions of likes. However, the most observant take advantage of the power of the other reactions (sadness, anger, laughter, love and amazement) to generate content from them. What conclusions are drawn from it?
-Emotional marketing will help generate more attention on Facebook and therefore get more followers. The need to please a broader segment of the audience will help generate content that they love and fall in love with, while in other cases it can make them sad, angry, amused and amazed.
-It is vital to pay attention to the quality of the reactions, that is, a large number of “amuses me” generated by humorous content is excellent. It will not be the same situation when such a reaction is obtained due to the lack of credibility of the link, for example.
Likewise, the reaction “it makes me angry” is normal when it comes to unpleasant news not related to the company, but it represents an alarm signal if it is caused by massive dissatisfaction attributable to the brand.
In conclusion: reactions on Facebook offer valuable feedback that must be used to generate new content and make adjustments to the strategy whenever necessary.
The power of the business network
The company’s employees will help increase social SEO in this medium thanks to a simple technique: suggesting that they share Facebook updates with their followers, friends and family.
For this it is necessary that they are really committed to the brand, which includes previously reading the content, discussing it and analyzing it. In this context, each one of them is a spokesperson for it and their opinions will be valuable to generate new users and potential customers.
Links should always direct the user to a reliable and quality site
This includes optimized landing pages, corporate blogs, electronic stores and official pages of each company. Each link must be of absolute quality and credibility. This ensures user trust and also helps Facebook’s algorithm identify the company as a professional site in all respects. It should be remembered that the team of this social network recently announced penalties for those sites that share false information, or direct the user to unreliable advertising websites.
Facebook shows that social networks are the ideal complement to a Content Marketing strategy. Therefore, applying the correct techniques will guarantee a greater organic reach, thus achieving the expected visits and the necessary followers.