Facebook Page engagement has fallen 20 percent since the beginning of 2017, according to data, which analyzed more than 880 million Facebook posts by brands and publishers.
How to get more interaction on Facebook?
While it’s concerning to see these trends, there are ways to combat this decline in organic reach on Facebook.
Starting a Facebook Page can be easy, but with organic reach and engagement, growing a Facebook Page can be challenging. Here are some simple ways to increase user engagement on a Facebook Page.
1. Post less
By publishing less it is possible to see how the rate of reach and participation is on the rise. Reducing the number of posts allows brands to focus more on quality rather than quantity.
Better content can be shared daily when you post just once or twice a day. If you’re a social media manager or small business owner who runs their own networks, you may have experienced this before. Finding great content takes time, and you won’t always have time to do it.
That said, if you can maintain the quality of your content while posting multiple times a day, don’t feel like you need to change your strategy.
2. Post when your fans are online
It used to be believed that there is an almost universal best time to post on Facebook: early afternoon. But not anymore.
It is now considered that each brand has its own perfect time(s) to post. That’s because the best time to post depends on a number of brand-specific factors: What industry are you in? Where is your audience? When do your followers connect on Facebook?
A scientific way to find the best time to post is by looking at your own data. In the Page “insights” under the Posts tab, you’ll get information about when your Facebook Page’s followers are online during each day of the week.
Using this data, you can make an educated guess of your best posting time. It’s best to experiment with both peak and off-peak times to see which works best for your business.
3. Create content specifically for Facebook
What works on Instagram or Twitter doesn’t always work on Facebook. For example, hashtags are great on Instagram and GIFs are great on Twitter, but both are less responsive on Facebook. It’s best to create content designed specifically for your Facebook Page.
You can easily customize your social media post for each platform when you share to multiple networks at once. You can even go a step further by customizing your article headline for your Facebook post.
4. Post videos
If you are wondering how to create your Facebook posts, then you should try creating videos. From what we’ve seen this year, videos are performing better on Facebook in terms of reach and engagement.
The study mentioned at the beginning also found that “videos now earn twice the level of engagement compared to other post formats.”
Here are three tips to help you get the most out of video content:
Upload them to Facebook: Videos uploaded or uploaded directly to Facebook have, on average, a 110 percent higher engagement rate and a 478 percent higher engagement rate than YouTube links.
Experiment with horizontal videos: Horizontal videos received a higher number of average views, as well as higher rates, engagement, and view-to-finish than videos shot vertically, especially on mobile.
Add subtitles: By studying more than 500 Facebook pages and 12,000 Facebook videos, Locowise found that 93 percent of video views occurred without sound.
5. Facebook live
Facebook has also been pushing live video. The social network reported that “people spend on average 3 times more watching a Facebook Live video compared to a video that is not live” and “10 times more people comment on Facebook Live videos than on regular videos”.
To help you get started, here are some ideas you can try:
- Share what happens behind the scenes of an event, the processes of work or the office.
- Host a question and answer session.
- Interview with experts from your industry or sector.
- Explain or demonstrate how to do something.
- Discuss breaking news.
- Share weekly tips.