Although it may not seem like it, staying current on Facebook can be complicated buy Facebook photo likes real. Due to constant algorithm changes, being featured in the News Feed makes the world go round for many marketers, who believe that the days of “having good organic reach” are over.
The truth is that, although it may be more difficult for the content to have higher organic performance, it is not impossible to achieve it. Facebook’s shrinking reach has been changing the behavior of strategies on the platform. This is verified with results.
Due to the 2018 algorithm change, the organic reach on the platform took a big drop (a trend that has been maintained since 2014), so it was more difficult to appear in the users’ news feed, unless you got involved pattern.
Changes in Facebook, how to act?
With the new algorithm, Facebook encourages more “meaningful interactions,” which prioritize posts from friends, family, and groups buy Facebook photo likes real. These changes made it clear that the platform no longer prioritized business content. However, it is relevant to analyze the issue of Reach, as a metric that means very little.
The social network now uses other types of elements to analyze the publications, since they take advantage of the programming to organize the posts, according to the possibility that the user can interact positively with said publication.
On Facebook, there are many types of Reach. Organic reach means the number of unique users who see a post, and to a greater extent, the number of people who come to a page and see a post, according to Facebook Insights.
Finally, reach is simply a measure of how many users see a particular post. And that can be added to what is paid or what is organic. To clarify, it is explained as follows:
What is organic reach?
It is the number of people who have seen a publication through the distribution without pattern. Organic Reach works in a similar way to ranking in search engines buy Facebook photo likes real, but Facebook does it based on what it sees in other aspects like reactions, frequency of posts or likes of a post, and more.
What is full scope?
The number of people who viewed a post, including fans and people who don’t follow a Page. They are data with and without advertising.
What are impressions?
Impressions refer to the number of times a post was viewed, including multiple views by a single user. Ranking is highlighted here, where the engagement is likely to get higher ranking scores and appear in a feed based on content you like buy Facebook photo likes real.
This classification creates a “more meaningful interaction” with the user, which is the main focus of the new Facebook algorithm. In a nutshell, the posts in the News Feed are not ordered chronologically, but rather what Facebook thinks might be most meaningful, exciting, or useful to the user.
Why has organic reach on Facebook decreased?
If you have a Facebook Business Page or have managed one, you may have noticed a decrease in reach and metrics, especially since last year’s changes.
Now, the algorithm has become more selective, evolving in a way that makes marketers and business owners care about audience response. The ultimate goal of Facebook is to ensure that content generates meaningful interactions.
Since then, according to a Facebook marketing report, overall Facebook page engagement has dropped by 50 percent. But, even with the above data, it is still possible to improve organic reach on Facebook. All that is needed is to apply the correct tactics.
Effective tips to increase the organic reach of Facebook
#one. Publish native videos
Capitalizing on one of the most engaging and easy-to-implement content formats, such as video, can be an advantage. Native Facebook videos achieve a higher organic reach rate compared to a post with a link, or even photos. Native videos can help reach 135 percent more users.
The trick is to deliver valuable and compelling information in the first 3-5 seconds of the video to engage viewers. Also, the videos should be community-focused.
To improve the organic reach of Facebook, you can also use another video format: live, live or live. According to Socialbakers, up to 80 percent of brands receive higher organic reach with Facebook Live videos over native videos.
Because they have great potential to spark conversations buy Facebook photo likes real, they receive six times more interactions than regular videos. Users are looking to engage with videos, therefore spending three times more time watching live streams compared to non-live streams.
#3. Mix of formats
While video can boost organic reach, it shouldn’t be the only content format to use. Mixing post formats is essential to keeping your feed engaging and your audience engaged.
The more interesting and diverse the content, the more likely it will be shared by your followers, which will increase your reach.
Some formats to implement:
- Images without links
#4. Post Management
Having a management and a certain time to make a publication is essential buy Facebook photo likes real. This can help improve range. For this, it has to be published according to the behavior of the audience.
One way to figure out the optimal post time is to investigate past performance data and start to form an engagement pattern.
#5. Goodbye to clickbait
Although the use of clickbaits is “tempting”, you should avoid it. This type of practice will not help you gain more organic reach; actually, it will do the opposite, as the posts will be demoted and hidden.
This means that when you post poor quality content or content with questionable information it will get the attention of the platform, and not in a good way.