Facebook stats are packed with a huge amount of metrics and data to analyze buy Facebook photo likes review, but they all have one thing in common: scope.
Reach is a metric that shows how many people viewed your fan page content on Facebook.
Although there are also impressions, they only tell you how often your content is presented and this can be interpreted in various ways.
Maybe one of your fans saw the content ten times, or ten of your fans saw it once, you can’t know for sure until you look at your reach data.
Therefore, it is important to know that the scope only counts unique users, if a user sees the same publication twice, the scope does not change.
Additionally, those metrics can also be analyzed by page-level reach or by post-level reach.
In metrics, the scope is created in several ways.
Scope of publication
Post-level reach is the number of people who saw a particular post of yours.
The reach of each publication is independent and is calculated individually.
The page reach corresponds to the total number of users who have viewed some of your content during a given period of time.
How does Facebook calculate reach?
Using logic, we can conclude that the sum of the reach of all our posts in a given period of time will be the equivalent of the reach of our fan page buy Facebook photo likes review.
For example, a business that posts daily uninteresting posts to their Facebook page that drive low post reach may get high page reach.
On the other hand, a company that makes 4 posts a month on its Facebook page, but all of them tend to go viral in some way, is likely to have a higher post reach compared to the first company and a lower page reach.
As we can see, the social media strategy of each company is different, achieving very different metrics in each one.
The publication and page scope are of little use by themselves, they must be analyzed together with the company’s social media strategy.
But the scope is not just one, there are several types.
Organic reach is what Facebook gives you for free.
For the most part, organic reach occurs with your fans when they view your post or page on:
- News section
- Instant information
- Biography of your Fanpage
- Biography of the page if someone shared your publication.
- In the news section of other pages, if they shared your publication.
- If someone shared the URL of your Facebook post outside of it.
There are other possibilities, such as users visiting your page randomly, but these are insignificant compared to the views of your fans.
The payment scope is quite easy to understand.
It is the number of people who see a post or page that is being promoted by an ad with Facebook Ads.
If you pay to promote your posts, buy Facebook photo likes review your reach will be much higher than your standard organic reach.
Other social networks do not provide any type of reach statistics or when they provide statistics, they are not as specific as the level of detail that they allow us to access on Facebook.
It is not easy to maintain a high number of organic traffic and here we will explain why
Two reasons that limit the organic reach of Facebook
The first is obvious and is that Facebook is a company and therefore needs income, it lives off other companies that spend money promoting posts and ads. For this reason, Facebook limits the scope, so that companies pay for these services if they seek better performance.
The second reason is much more interesting and at first glance, it may seem somewhat unfair.
Facebook tries to create a good user experience buy Facebook photo likes review, for this it assesses the quality of the page and the published posts, deciding how important each of your posts is.
In this way you decide which ones to show and whether to do it to a greater or lesser extent. It is also true that the larger a page is, the more difficult it is for Facebook to achieve organic reach.
However, we want to offer you some tips to improve your traffic.
1. – Post regularly
If you share content very occasionally, it is difficult for you to improve the organic reach.
But neither will you succeed if you harass your followers every five minutes with new content.
As in everything, you must find the middle ground so that your audience neither forgets you nor gets tired of you.
Posting more often and at different times of the day is the best tactic to increase your global reach and brand awareness.
2- Rebuild your content strategy
It is very difficult to always produce great content.
It’s pretty unlikely you’ll be able to create twice as much great content as you are capable of now.
If you’re just relying on great content, you’re spending a lot of valuable time or money generating content that won’t be natural or quality, you need to change your approach.
Be prepared to spend some money on that great content that you have already invested your time in or else you will lose your original investment.
Then, find ways to produce more “low cost” content to maintain (or even increase) your brand awareness.
3. – Keep in mind the schedules
You must take into account and know the hours in which your fan page is at its peak of active users.
Publishing content at a dead hour will not help grow your organic traffic, on the contrary, your posts will be forgotten.
To do this, Facebook shows hourly statistics to know at what time of day and, of course, what days your users are most active.
In this way, every time you publish content, there will be less chance of it going unnoticed by your users.
4. – Share the day to day of your business
Include Facebook in every event of the daily life of your business. buy Facebook photo likes review share every important moment of your company whenever you can through your social networks.
This way of publishing content generates trust among users, in addition to them being informed about the future of your company and this can add value to your products or services.
Have you enjoyed a great lunch where you have discussed topics related to your sector with a client or a partner?
Have you attended a big conference?
Whatever it is, many things happen in your office or in your environment that are worth sharing with users who know you.
5. – Recycle content
Republish your content with more organic reach or success.
Although many people think it is a crazy idea and they only want to dedicate themselves to uploading extensive, quality and innovative content buy Facebook photo likes review.
I inform you that this is a very common mistake, since, although innovation and quality are necessary, they will never be everything.
Precisely the most viral content simply lacks strategy or in some cases even quality.
Your coolest, most expensive content will only reach and impress those people who are active to view it at the time you post it.