Have you noticed that your organic reach on Facebook has decreased? Don’t worry, here we will tell you the reasons and the solutions you need to know to solve this problem. Don’t miss out on the tips that will help you get better results on that platform.
The Relevance of Organic Reach
The organic reach you get on Facebook is very important, especially if you want your SME to capture more sales through this platform, since the number of people who view your posts depends on it. In the same way, the interactions are, because the Facebook algorithm is in charge of benefiting the publications that receive more “likes”, comments or are more shared by users, since the more interactions you have, the better it will be the reach and engagement of a publication.
Because the Facebook algorithm determines the relevance of your posts, at the same time, there are different factors that can cause your organic reach to decrease, despite your efforts and the social strategy you use, that’s why we want to tell you how EdgeRank works and possible reasons why your posts are affected.
The Facebook algorithm is also known as EdgeRank and its main function is to determine the visibility of a post. This works quickly, to calculate the number of followers to whom each of your publications will show, which means that in the first instance, the post will only appear to a few people and, if within that first reach, it has a quantity important of reactions, EdgeRank will consider that the content is of relevance and deserves to be seen by other users.
However, in addition to considerations that depend on the Facebook algorithm, there are other reasons why you may be losing organic reach. Here are the main causes.
Reasons why your organic reach may be reduced
The main one is due to competition, since there is more and more content and this decreases the possibility that your publications will be seen. In addition, the number of followers you have on your Facebook Fan Page is also important since the lower the number of them, the lower your chances of users clicking on your posts to interact with them, which translates into fewer conversions and fewer sales for your SME. On the other hand, we must remember that EdgeRank tries to show users the content that is most relevant to them according to their interests.
What to do to improve organic reach
Before you know these tips, it is important that you know that it is essential to have a social strategy to obtain effective results on your Facebook Fan Page, since good planning is necessary to properly manage your social networks.
Create relevant content
You should focus on generating messages that want to be shared with other people, you can focus on creating useful tips, infographics, inspirational quotes, fun facts or tutorials. Remember that one of the main objectives is to get your followers to share your posts to increase their organic reach.
Use the emotions
Appealing to emotions is another technique that you should use, as this will help you get a lot of comments and reactions, which will help you to get the attention of your followers. Includes emotional marketing strategies.
Use your own publications to promote user interaction, you can do it in two ways, the first is that at the end of your copies you add Call To Action such as: “If you liked the content, like and share”, “Share this information with a friend”, “Like if you would like to read more information like this”, etc. On the other hand, you can use the same copy to encourage interactions, that is, use phrases like “Tag the person who would like to buy this product”, “Your second at sign owes you this article” or “Like yes… or I love it yes…” you can play with this type of element.
Don’t forget the Videos
Hootsuite data indicates that publications that include videos generate more interest, even highlighting that the average interaction rate is 6.13%, while the general interaction rate only reaches 3.6%. This is a good reason to start including video in your social strategy. As an interesting fact; it is ideal that the duration of this content is from 60 seconds to 3 minutes.
Reply to comments
As far as possible, respond to the comments you receive on the Fan Page of your SME , in addition to offering positive customer service, you increase the chances of receiving more comments, which lets the Facebook algorithm know that your posts are relevant . In this sense, it is best to have a Community Manager to help you manage your social networks, to dedicate all the necessary attention to them.
Be regular with your posts
EdgeRank considers age as an important factor to give more visibility to posts, which means that if you take care of generating daily content, you will have a better chance of keeping your posts updated in the feed. In this case, we recommend using a content calendar to organize the posts that you include in your social strategy.