Buy Photo Likes Facebook Increasing Organic Traffic on Facebook with 10 Tips

Despite the new challenges, there are plenty of ways to cope with Facebook’s changes. You can use the aforementioned elements to your advantage and work with a few options to continue building and growing your audience. Here are 10 tips on how to do this:

1. – Publish quality content

You must have heard this tip several times already. As obvious as it may seem, the amount of irrelevant content that is still produced and published on the web makes us think that it is always good to remember: you have to produce qualified content.

Relevant content continues to be the best way to gain value on Facebook, even with changes to the platform’s algorithm.

Pages that publish qualified information: that adds value to people’s lives, teaches, entertains or leads users to a place of reflection are still able to reach people in the news feed.

2. – But publish in the appropriate measure!

The post frequency in a brand’s profile should not be very high. Finally you can end up annoying your audience with information and polluting the users’ feed.

This type of behavior tends to irritate people on social networks and in certain situations ends up generating “haters”.

3. – At the right time: public outside peak hours.

The logic is very simple: outside of peak hours you will have less competition. The flow of publications will be less and your content will have more chances to stand out.

It is worth mentioning that during the hours in which your target audience usually accesses your publications. It can be interesting to test and establish a publication schedule based on the browsing routine of your audience.

4. – Make Facebook Insights your best friend

Facebook Insights is the best tool for tracking and evaluating your efforts, verifying what is generating positive results, what posts your audience appreciates the most.

The tool is also a valuable source of data about your audience.

5. – Segment your content using “Facebook organic post targeting”

On Facebook it is possible to define specific information and improve the presentation of your content for a specific and segmented audience. You can tailor who sees your posts according to your personas (representation of your ideal customers) defined by your business.

In the profile settings you must enable the “targeting” option and define the segmentation parameters. The base is made by demographic data (sex, age, educational level, location, language…) among other options.

6. – Links: Make your post another way to reach other content

Include links to your website or to pages with content that complements the post. When users are fed with information that helps solve their consumption problems, they frequently interact with the brand. So your posts can gain more space in the feed of these potential customers and generate conversations.

In addition to this, the Facebook audience loves links. The contents with links to videos are the favorites of the users.

7. – Bet on content with great visual appeal. Above all, bet on videos.

As we already mentioned, photos and videos are formats that have an advantage on the platform. Facebook gives priority to these formats, because they are content with high rates of affinity and participation.

Videos have the best results on Facebook.

In addition to this, the social network is investing more and more in technologies to improve the display of videos on the platform. Proof of this is the “autoplay”, a tool that seeks to attract people’s attention and allows 3 seconds of the video to be seen as soon as the user is viewing the timeline in their news feed.

8. – Share didactic and intuitive material

Infographics and pictograms are formats that people like the most. These are among the types of content that gain the most likes and shares on various social networks, including Facebook.

They are self-explanatory content, which can be used to disseminate valuable information, with a very attractive design.

9. – Ask questions in your posts

In the list of the “top 10 publications” of 2014, released by Facebook, 20% were content that questioned users.

Asking your audience questions is a tactic that generates high user engagement and demonstrates the value and interest in the public’s opinion. The potential consumer likes to be listened to and talk about their expectations and give suggestions.

10. – Have a focus on building communities.

Many companies create profiles. But they lose the opportunity to interact more deeply with their audience. Taking the time to create activities (contests, surveys, etc.), giving feedback to comments and – really – listening to your followers will make them have a better perception of the brand and greater participation. With the time you invest building people’s loyalty to your page, it can become a natural promotion of the company.