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Active listening and interaction.ย  Sparking conversations, starting discussions and other activities will generate publicity for brand content and continue to increase your engagement on Facebook.

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Every digital marketer should know strategies to increase organic reach on Facebook buy Facebook post likes 10. Currently, many companies have a fan page or fan page for their brand on Facebook, as it has become one of the most important social platforms for a business.

However, on some occasions, we tend to ignore the topic of the performance of the Facebook page. Which is a serious mistake, because by making the most of Facebook we can reach the target audience of our brand. In addition to expanding the arrival to potential customers.

If we do not give due importance to our fan page, we will not be able to reach that niche of potential customers that exists in the market. So, if you notice that the level of commitment or interaction of the posts you make on your social network is not as popular, this article is for you.

Organic reach on Facebook

Before reading the tips, we should know what Facebook organic reach is. Buy Facebook post likes 10 this concept is easy to explain since it is the number of people who see the content of your posts on fan pages without the need for paid ads.

The competition to improve organic reach on Facebook is quite high since a large amount of content is produced every day. This is how in order to have a good reach, a good theme must be prepared on the page, including trends, in addition to being constant in the publications.

Tips to increase organic reach on Facebook

The following tips are a guide to project a marketing strategy to achieve organic reach on Facebook. However, buy Facebook post likes 10 you must adapt it to the particularity of your business and your specific objectives to obtain better results.

Provide good information about your brand to generate organic reach on Facebook

It is essential to have good and complete information about your brand. In this aspect we refer to an optimized description, the location of the business, the product or service it offers, a telephone number and a contact email. All these aspects must be written by a professional, so as not to make any mistakes, since it is what people see in the first instance. This information will help you generate a good organic reach on Facebook since it will be easy and fast to contact the brand. In addition, it is important that you have a good profile image of your business, which is why it includes your logo and other representative images.

Create and deliver engaging content to improve the reach of Facebook posts

The basis for improving the reach of Facebook posts is to offer the public truthful and interesting content. Because when they see that the page has news scoops related to the theme of the brand, buy Facebook post likes 10 they will visit their daily fanpage.

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Include quality multimedia content to increase organic reach on Facebook

It is advisable to include quality multimedia content in each publication that we make on our fanpage, whether they are videos or photographs. This action will help you engage with your fans and even gain more followers. When a brand creates its own broadcast content, buy Facebook post likes 10 it acquires more value and positioning. Otherwise, if you are going to use any audiovisual material from other brands, do not forget to always place the source, to avoid any inconvenience.

Currently there are programs or applications that allow you to analyze your competition, measuring their commitment and portfolio of publications. Analyzing your competition helps you identify what type of content is working so you can replicate the same on your page, but with the touch of your brand. All of this will help your business increase organic reach on Facebook in an incredible way.

Generate interaction with your followers to increase reach on Facebook

Another very important piece of advice is the interaction between your business and its public. You can’t just post and that’s it, you’re not a ghost page. So you should try to answer all messages, comments, recommendations and other user interactions.

The reason for this is that it is a key factor that can help you increase your reach on Facebook. Always answer all kinds of comments with kindness and empathy, so as not to generate a bad image of your brand. And in case of presenting negative comments, try to resolve them in a timely manner.

Use programming tools to extend the reach on Facebook pages

Using the scheduling tools allows you to optimize the frequency of publishing content on your page. This action also optimizes your time and allows you to think about future publications, buy Facebook post likes 10 without leaving other duties of your fan page aside. That way, when you find a catchy topic, you can schedule it for the next day or come out in an hour.

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Conclusion

Finally, these tips should be taken into account when carrying out a strategy to increase the reach of the publications and thus grow the page. This is hard work for community managers, as they tend to find and create good content exclusively for the pages they manage. Therefore, it is suggested to take a community manager course and thus specialize in the subject to obtain good results. Do not forget that by generating a good organic reach on Facebook, new fans and even new customers will come to your page.

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If you apply the following guidelines, buy Facebook post likes 1 managing social media to improve engagement between your brand and buyer personas will be much easier.

1. Start conversations

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If you focus on the quality of these interactions, buy Facebook post likes 1 the commitment obtained towards your messages will be greater on the part of your followers. You will show interest and concern about what is happening and get them involved with you.

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The possibilities to know your public are very varied. Be innovative and creative.

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Unlike texts, videos have better engagement because they consume less time, enhance more senses (visual and auditory) and that seduces people, generating emotions that help connect with your audience.

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To choose a good hashtag you can choose:

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Connecting with the audience is the key to success

As you can see, improving your engagement on social networks can give you a higher level of reach, impact, interest and response with your target audience. And with these recommendations, we are convinced that you will get the most out of your social media strategy.

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Buy Facebook Post Comment Likes Increase Engagement on Social Networks

Today, brands need to offer something more to be present on social networks. Buy Facebook post comment likes they need to capture the attention of the audience and increase the response rate from their community. But do you know how you can improve your brand’s social media engagement? Here are some recommendations.

What is meant by engagement?

In essence, engagement consists of the ability of a brand to engage its audience and generate a long-term commitment that ends up turning them into customers and positively influencing the company’s objectives.

Based on this definition, there are multiple indicators that you can use to measure it: number of followers, visits, likes, comments, etc. The choice of these KPIs will depend on the strategy and objectives of the company. Buy Facebook post comment likes in any case, the concept of engagement is independent of the social network or networks you are using.

What can you measure in your social networks? And how?

Before jumping into the pool, we have to be prepared if we don’t want to swim in circles. To measure the impact of your social networks, buy Facebook post comment likes you need to establish a series of metrics that will help you identify the performance of each action and take the appropriate measures at all times.

There are multiple indicators or KPIs for this task, among which we highlight:

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  • Engagement. Percentage of user interaction with published content (links, videos, images…)
  • Impressions. Number of times a post from your social network is displayed, whether it is clicked or not.
  • Interaction. Reaction of a user to the content they have viewed (likes, comments, clicks, times shared, etc.)
  • Visualizations. Number of times an audiovisual content is viewed.
  • Leads. Data or contact opportunity with a potential customer.
  • Frequency. Number of times that the same publication impacts the same user. It is calculated by dividing the number of impressions by the reach.
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And how can you measure all this data? Currently there is a wide variety of tools that help you measure endless parameters. Buy Facebook post comment likes each one has specific characteristics and some may be more useful than others. It all depends on what you are looking for.

Some of the most used tools to measure our performance on social media are: HootSuite Social Analytics, Brandwatch, Social Mention, Howsociable, Simply Measured, and TweetReach. The normal thing is that you end up combining several of them for an optimal result.

What are the factors that determine the best time to post on social networks?

The best time to post on social media will fundamentally depend on four components:

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  • Your target audience.
  • The publication frequency.

These four aspects are very important when preparing a social media audit and you must always take them into account.

1. The social network

Each social network has specific characteristics and has its own publication frequency buy Facebook post comment likes. Therefore, posting on Facebook is not the same as posting on LinkedIn, Twitter or Instagram.

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In these cases, a broader time slot must be taken into account in relation to the rest of the social networks.

2. The industry

Regardless of when your followers connect the most, the sector you are in has a great relevance to correctly select the hours of publication with the greatest impact.

With an example you will see clearly. Imagine that you are managing the social networks of a restaurant. You have analyzed in depth what hours your followers are most active and the result is from 3:30 p.m. to 4:00 p.m. would it make sense to post when people have finished eating? Very little. It would be more logical to do it before lunchtime to stimulate the desire of people to eat in your restaurant.

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Not only do you have to know what hours your followers are most active on social networks, but also the type of content they consume and for which they show greater interest.

To do this, the use of analytical and measurement tools will help you to know your followers in detail.

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When planning your social media posting schedule, another aspect to keep in mind is the frequency with which you are going to post content.

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Twitter, unlike the rest, has a longer time slot to schedule your posts.

An active account reinforces the image of the brand, but without going overboard. Keeping an overly active account can be tiring and annoying, and the quality of the content will likely be lower. Quality is better than quantity.

What are the best times to post on each social network?

We are going to focus on the four main social networks: Twitter, Facebook, LinkedIn and Instagram.

Take this data as a reference to know where to start and from there, analyze your statistics, investigate your competition and do the appropriate tests to get the best result depending on your sector.

  • Facebook:  The best hours are from 3:00 p.m. to 4:00 p.m., from 6:30 p.m. to 7:00 p.m. and from 8:30 p.m. to 9:30 p.m., with Wednesday, Thursday, Friday and Saturday being the best days to post.
  • Instagram:  From 3:00 p.m. to 4:00 p.m. and from 9:00 p.m. to 10:00 p.m. The best days: Monday, Thursday, Friday and Sunday.
  • Twitter:  The best times are from 3:00 p.m. to 4:00 p.m. and from 9:00 p.m. to 10:00 p.m., with Monday to Friday being the best days to post.
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Buy Facebook Post 10 Likes Ways to Increase Engagement on Facebook

Learn about some ways to increase engagement on Facebook. Buy Facebook post 10 likes we know that this social network is still the most popular worldwide, so as a company, the ideal is that you be there if your audience is too. More than 60 million companies have a fan page.

Why engagement on Facebook matters

Engagement is basically any action that a person takes with your Facebook page or with one of the posts you publish.

Examples of engagement are: likes, comments, shares. But they can also be checking your location or tagging you in a post.

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In addition, by getting more likes and shares, the audience your posts reach increases, because you will be able to reach the friends of your followers. And, finally, if you have engagement, it is a good indication that you are relating well with your target audience.

Ways to increase engagement on Facebook

A fan page or Fanpage allows you to show your brand and interact with your customers. Follow these ideas to get more engagement on Facebook:

1. Post native videos

Instead of reposting videos from YouTube, upload them directly to Facebook. Doing this gives you the advantage that the audiovisuals play automatically when they scroll through the feed.

This allows you to grab attention immediately. It is key in short videos. The ones that get the most engagement are those that are between 30 seconds and two minutes long, and the ideal length is between 60 and 90 seconds.

2. Inform, teach or inspire

Do not always try to sell, that will not get interactions on Facebook. buy Facebook post 10 likes People want to see content that makes them laugh, think, or improve their lives in some way.

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3. Go Live

One way to increase engagement on Facebook is to do live broadcasts. Because when you start them, the notification appears to your followers, if they interacted with your page.

Those notifications will help you with engagement. Besides the video will appear on your page and then you can promote it, embed it on your site or share it on other platforms.

4. Know your audience

Selecting the social network for your business is only the first step, to do so you must know where your target audience is. But to get more interactions on Facebook, buy Facebook post 10 likes as well as to increase engagement on Instagram, you will have to know your audience well.

For this you can use Facebook Page Insights. This tool gives you a lot of information about your audience. And so you can build your Facebook strategy.

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Buy Facebook post 10 likes also ask your audience, asking them about things related to your brand or products, even things from daily life, will invite them to respond. And so you will have more interactions.

Other ways to get engagement on your Fanpage

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By knowing these ways to increase engagement on Facebook you can get better interactions. If you need support on this issue we have experts in online marketing.

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Buy Facebook Page Post Likes Ideas on How to Achieve Engagement on Facebook

Do you want ideas on how to achieve engagement on Facebook? Buy Facebook page post likes it should be clear that each social network has its own personality and different objectives.

In the case of Facebook, it is a network to share, to connect and have fun, to keep up with what is happening with friends, family and colleagues. When a brand enters this network everything is about branding.

Remember that engagement is the term used in social media to define the level of commitment of a given audience to a brand or company.

Engagement consists of connecting with the hearts of our followers, generating emotions that are reflected in loyalty, conversation, word of mouth and positioning.

On Facebook, buy Facebook page post likes you can encourage engagement by promoting โ€œLikeโ€ actions on your posts and encourage conversation, motivating your fans to โ€œCommentโ€ on your posts and โ€œShareโ€ them with their contacts.

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Here are practical ideas on how you can start achieving engagement on Facebook.

1. Complement the Phrase. Motivate your fans to be part of the page, ask them for their opinion in a creative way.

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3. Questions. Here the purpose is to invite them to answer an interesting or funny question, you can have them answer on Facebook or send them to your website, which will help you increase traffic.

4. Ask your community for feedback. Ask your fans what they think about your product/service issues, about industry issues or even about a current event or trend. Take advantage of the potential of your fans and create surveys about their tastes, hobbies or habits to try to get to know them better. There is a lot of participation and the message is that you care about knowing them.

5. Branded Content. Get creative in your visual posts and engage your brand to generate great photography.

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10. Phrases. Quotes and phrases are always a good option, try to use them with a branding touch.

11. Fashion. Posting current and trending content is also a great way to encourage your fans to share buy Facebook page post likes. More if you are one of the first to break the news.

12. Games in your posts. Remember that they are on social networks to have fun, give them something to do on your Fan Page from time to time. This example is old, but I love it!

As always, I hope this information is useful to you, and if you know more tricks or tips, it would be great if you shared them with us.

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Buy Facebook Likes on Post Proven Ideas that will Increase Your Engagement on Facebook

Growing a community is not easy. You have invested a lot of time in designing your page well, buy Facebook likes on post creating ad campaigns, perfecting your content strategy, etc. That’s why your fans have decided to stay with you.

However, if they don’t interact with youโ€ฆ can they be called fans? That is, they are not helping you promote your brand / product / business. At least not in a way that you can see and measure. If this is you โ€“ you have a lot of fans, but very little activity โ€“ you’ve come to the right place. Time to make some changes!

There has to be a stimulus first to have a reaction, right? So to have an answer, there has to be a question first! So start here: ask your audience questions. But not just any questioning! Ask something interesting for them, something that allows you to increase the interaction and continue the conversation.

Therefore, today I will share with you 5 types of questions that work to rekindle engagement on your Facebook page.

What to ask your fans to rekindle engagement on your Facebook Page.

1. How they use your product

It is a very natural question. Thinking about these kinds of questions should be easy for you, too. The reason is to motivate your fans to think about how your product or service has improved their lives.

Don’t be too direct either. โ€œHow has -insert product name- improved your life?โ€ You have to be more creative and persuasive. Remember, Facebook is not the best place for hard sells. The more subtle you are, the less it seems like a marketing technique buy Facebook likes on post, which, ironically, is more effective marketing.

Look at the BMW example. For car lovers, a real treat.

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2. Ask something controversial

We all at some point have come across a very shocking publication that we simply had to read it. Maybe it’s not something you were looking for โ€“ maybe it has nothing to do with the topic you were looking for โ€“ but we read it and we discussed it. We couldn’t help it.

Although it’s a โ€œcheap” tactic, asking something controversial or asking about a controversial topic is a proven way to get your fans to interact with you. It just works. BUT, you have to be careful.

Make sure that whatever you ask:

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  • Be relevant to your product(s), company or industry.

The headline should be impactful, but it shouldn’t upset your fans, because it can trigger negative emotions and they may associate these feelings with your Page and your brand. Be cautious.

Also, your post should be relevant, too. Asking for asking won’t get the job done if this topic doesn’t relate to your company or industry. It will only seem tabloid and a publicity stunt.

The BBC understands this concept perfectly. In this post, fans are asked if they would let a baby sleep outside – in the cold. This is very sensitive because it involves a defenseless creature in a potentially dangerous situation. The difference is that we are not talking about neglect or child abuse, but about a custom in some cultures. It is relevant because the BBC is a media outlet.

3. Famous phrases

Being brief works. That’s why we like aphorisms. And when they are expressed by someone famous, they have contextual power as well โ€“ who the person is, the circumstances in which it was said, etc.

If you go through the Facebook pages of important brands buy Facebook likes on post, you will surely find a publication of some famous phrase. You’ll also notice that many quotes relate to the company, brand, or industry.

Ford has surely published several phrases of Henry Ford. Nor would it be very difficult to find some phrases of Steve Jobs in pages of technology and hardware. And when a company boasts, say, a rebellious image โ€“ like Harvey-Davidson or Rolling Stone โ€“ you’re bound to find counterculture figures in their posts.

So think about the type of business you have and what you sell. Mainly, think about what your company stands for and what personalities align with that image. From this point, everything is easier. After all, you are not writing anything.

4. Reference recent events

Timely posts are read more. They also get more feedback. When something important has just happened โ€“ when it’s โ€œtop-of-mindโ€ โ€“ your audience will notice your posts. They are thinking about this event, after all.

And the impact will be greater if it is a cultural phenomenon โ€“ like the Superbowl.

First of all, you should consider a few points. To start, you need to be relevant. (Yes, as in point 2).

During Superbowl XLIX, Disney released an ad for Disneyland. Later, they posted something about it on their Facebook page. This didn’t come as a surprise to fans, buy Facebook likes on post when asked if they would be heading to the park after the SuperBowl. This was an online and offline effort, which had a synergistic effect.

You also want to be appropriate. Don’t take your comments about natural disasters or momentous events lightly. Kenneth Cole learned his lesson the hard way after his comments on the Egyptian revolution a few years ago.

If you are relevant and appropriate, ask! People like to give their opinion, especially when something very important has just happened.

5. Take a survey

I admit, this point is not as “sexy” as the previous one. You are more likely to get answers when you ask your fans about a sports championship or elections in your country than about polls. But it works.

Before you begin, think about what you will ask in your survey. It will be a market research, but what kind? The longer the survey, the lower the response rate, buy Facebook likes on post so think carefully about what fields you want to include. You don’t want your fans to be left with a bad taste in their mouths.

Also, don’t forget why your fans should take your survey. Motivate them with an interesting stat or simply challenge them to test their knowledge of your brand.

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Buy Facebook Like Post Strategies to Increase Engagement on Facebook

Do you find it increasingly difficult to connect with your audience? Year after year, both the reach and the interactions of your posts plummet? Is the Facebook Algorithm the hardest thing to beat?

If you answered yes to any of the questions and want to increase both the reach and engagement of your posts organically (without investing money), buy Facebook like post you are going to have to put all your effort and creativity into your posts. It won’t be easy, but it will be fun and you will see results in no time!

Here are 5 strategies you can start implementing NOW:

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Facebook is characterized by having a wide range of different content formats that other social networks do not have, such as 3D photos, 360ยบ photos and videos, live photos, surveys, etc.

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2. Force responses

Many times when we publish we do it from a very egocentric point of view: I have a message to give, I post it on Facebook for information and I hope that the interactions rain. But if our content isn’t of exceptional value to our audience or if we don’t have a fan page with hundreds of thousands of followers, we’re unlikely to get significant engagement.

Ask your audience directly what you want them to do. Don’t be afraid, force responses from your audience!

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  • Play with your audience and use formulas that work like โ€œCaption this photoโ€

3. Add value

The value of your posts is directly related to the interests, problems and needs of your audience buy Facebook like post. Does a video about a review of a new video game have value? For gamers, a lot! For my audience? Maybe very little…

For this reason, in order to add value, you must know the behaviors, tastes, interests, pain points, needs, demographic data and a long list of characteristics of your target audience in order to create irresistible publications, offering unique solutions and experiences.

4. Video is winning horse

Check the statistics of your fanpage. You will likely see videos rank high in both reach and engagement.

  • Upload your videos to Facebook: Videos uploaded to Facebook natively have, on average, a 110% higher engagement rate and 478% higher share rate than YouTube links, according to a Qintly study of over 6 million of publications.
  • Square or vertical videos: Square and vertical videos receive more views and interactions than horizontal videos. The reason? Very simple! Most users consume Facebook content through mobile phones and square and horizontal videos take up most of the screen and therefore users have fewer inputs to get lost.
  • Add subtitles – Most video views run without sound. If the videos have subtitles, we give users one more reason to stay and consume it and not move on to the next one (maybe from our competition!)

5. Broadcast live

Live video is still very popular with the Facebook algorithm. Additionally, buy Facebook like post users can subscribe to the broadcast reminder and receive notifications whenever the page is live.

When you go live, remember to interact directly with viewers:

  • Greet them
  • Answer your questions
  • Invite them to be part of your broadcasts
  • Make calls to action for them to share and comment
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Buy Facebook Fans That like Posts Strategies to Increase Engagement on Facebook

One of the main concerns of every person focused on marketing a brand is to increase engagement on Facebook. Buy Facebook fans that like posts especially since it seeks to increase the presence of the brand in social networks and build user loyalty.

With the latest updates to Facebookโ€™s algorithms, this question has only increased. As we all know, Facebook has abandoned the entrepreneurial idea in its business model and now prioritizes human relationships and interactions between users. According to an analysis by BuzzSumo, this social network has fallen by 20% in terms of engagement from 2016 to 2017. Due to the latest changes in the algorithm between 2018 and 2019, it is estimated that these figures will be higher for this 2021. 

In this sense, the way of approaching the content has changed. And that is precisely what we will share in this post: the most useful tricks and tips to increase engagement on Facebook, buy Facebook fans that like posts using the algorithm of this social network in your favor.

Strategies to increase engagement on Facebook

To begin with, something we must bear in mind is that creating a marketing strategy on Facebook currently has a very close relationship with encouraging interaction, buy Facebook fans that like posts user experience and keeping it as long as possible on the platform. For this, human and organic relationships are key. Also, from this we must infer that direct sales-oriented content is not that it should be discarded, but that it should be treated with care.

Post less

This sounds contradictory, but according to an analysis by Buffer, it is estimated that posting less increases reach and engagement by three times. But, before stating this, let’s analyze it in detail.

We have mentioned that to increase engagement on Facebook it is necessary to take into account the algorithm. We also know that one of the main reasons for this is to increase the user experience. In this sense, is it convenient to post for posting, or study in detail the most appropriate type of content for the satisfactory experience of our audience?

Posting less allows you to maintain a balance between quality and quantity. So, it is better to stop worrying about posting as much as possible, and instead post what can really be useful to the user or cause an immediate impact.

Assertively select when to post

Previously, it was believed that Facebook had predetermined posting times. Today, that has changed. Actually, each page has a certain peak time when you can get more reactions or comments on your posts.

Therefore, the ideal in these cases is to analyze our data. Visit the Creator Studio portal to select the most effective hours for your fanpage and improve the Facebook engagement of the account you manage.

Create specific content for Facebook

One of the best marketing practices on Facebook is to think of this social network as something different, that is, understand that the type of content you publish on Facebook may not work on Instagram, Twitter or LinkedIn. Therefore, when creating content, buy Facebook fans that like posts think about the particularities of each platform.

If what you need is to optimize your time to edit your posts according to each platform more quickly, you can use a tool focused on customizing Social Media posts. Some of the most useful are those from Hootsuite or Buffer.

Include videos in your content grid

If Facebook prefers something over images, it is audiovisual content. So if you are analyzing the graphic pieces in your brandโ€™s content calendar, a good strategy is to keep in mind the use of videos.

Now, for a theme with a better impact on social networks, make sure your design adapts to the platform. Ideally, the videos you upload have a 1:1 ratio, that is, they are square.

Also, as an additional tip, always remember to add subtitles to your videos or an impactful Copy. According to a study based on 500 fanpages and 12,000 Facebook videos, it was found that 93% of these videos were viewed without sound. Therefore, do not rule out any persuasive elements of your graphics within the video as good copy.

Perform live

Because what is sought is to bring people closer, if Facebook rewards something, those are live broadcasts.

According to the same platform, people spend three times more time watching videos on Facebook Live than watching videos from a playlist. Therefore, the platform rewards this type of content allowing it to generate greater engagement.

Likewise, among other facilities that Facebook provides to this type of content is sending notifications to each of the followers of the page. In this way, they will be able to connect and join the specific event that you are broadcasting.

Use content generated by others

Not everything has to be produced by your Content Marketing team. According to a Buffer study, if something helps to increase a brand’s engagement on Facebook, it is precisely sharing content that is in trend. Buy Facebook fans that like posts this can be fed by content generated by other brands, current discussion topics or, in other cases, fanarts or user-generated content.

Do not be afraid to share content from others as this will allow you to get closer to your community and generate a higher level of interactions on your fan page. GoPro is a good example of this, every day they choose the best photograph, among the tags of their followers, to share it on their Facebook page. And they take the opportunity to promote the camera with which the photo was taken.

Ask for opinions

A call-to-action that you should not forget is to ask your followers for opinions. It may be obvious, but it never hurts to invite conversation or ask for an opinion on a specific topic.

If the Facebook algorithm loves something, it is the interactions between people. So every time you share something related to your niche of interest, remember to use a Copy that invites interaction. You can also use your posts to engage your audience in decisions like a new promotion, product flavor or color by asking for feedback. This KFC post that was very well received by the public is a good example of this.

Work with influencers

If there is one thing we can recognize today, buy Facebook fans that like posts it is the importance of working with other communities to achieve the goals we hope for. One of those things is precisely working with already built communities such as those managed by influencers.

After conducting a search and selecting the influencers that best fit the audience you are looking for, send them an invitation to collaborate together. It can be a limited time offer with a coupon or a raffle organized to increase followers on your fan page. Whatever the objective you pursue for your campaigns, do not rule out taking advantage of the presence and influence of the most prominent influencers for your brand.

Analyze the posts that performed best

A good way to increase engagement on Facebook is to pay attention to the content that has performed best on our networks. You can analyze the publication schedule, the content, the impressions and reach obtained, among other factors that can shed light on why that content performed better.

In this way, you will be able to identify what has the best response among your users and how to work from it.

Likewise, an additional tip regarding the contents that perform best is to promote them and assign them a small budget. In this way, you can take advantage of the impact of such content for the growth of your page.

Continuously interact and participate

As we explained at the beginning, an obvious strategy to increase engagement on Facebook is to be part of the community.

To do this, promote interaction by responding to comments from your users. Likewise, answer your messages in your inbox as soon as possible, as well as other types of activities that promote dialogue within your community. Apple is a good example of a company that stays in touch with its public through social networks, constantly responding to comments to answer questions, thank good comments and even respond to complaints.

Organize contests and raffles

If there is something that works better on social networks, including Facebook, it is the presence of contests and raffles. Of course, try not to do them often since this type of frequently used content can stop being effective and become annoying for some users. Therefore, the most advisable thing would be to organize this type of activity every month or two months.

Also, remember to give relevant gifts or promotions to your audience. The more quoted the award you give, the better responses from your users you will get. Lately, Entel has gotten its act together with contests on its Facebook page and has been very well received by its public, this being the most recent.

To end

So far we have mentioned some of the things that work the most on Facebook when it comes to increasing the engagement of your page. However, something that perhaps we should mention and emphasize is that you look for the type of content that best responds to the interests of your brand.

For example, if you are a B2B, carrying out activities such as raffles every two months may not be convenient as the products you can offer may be more expensive than the benefit you could obtain. In this sense, the most successful thing is, as always, to analyze the particularities of the brand and based on it, implement what is also aligned with the purposes of the account you manage.