Now that you know about the importance of monitoring and setting goals, buy automatic Facebook posts likes it’s time to move on to the practical part.
In the end, how to increase engagement on Facebook?
We have separated below a list of the best techniques for the network that can help you guide your business!
1. Ask questions
Inviting your persona to interact with your content is the best way to start stimulating engagement on your page.
For that, buy automatic Facebook posts likes prepare publications that launch questions, always relating the content to your company’s services.
If your business is inserted in the field of fashion, for example, you can ask about your favorite stylists, about the look of your dreams, pieces and materials that are fashionable, etc.
In case you are in the marketing area, feel free to ask about favorite social networks, speculations and new releases, suggestions for more inclusive marketing, etc.
The important thing is to find an issue that speaks directly to your service and, of course, invites the person to discuss and collaborate with your point of view.
2. Stay in sync
Having good timing is essential for positive results in your social media marketing strategy.
Buzzsumo’s research, shown at the beginning of the text, discusses exactly the relationship between synchronicity and the rate of engagement by the person.
It is very important that your business conducts its own tests and experiments in order to discover the best times to publish, which day of the week is most relevant to the person and when the competition is leaving gaps in the content.
With this in hand, buy automatic Facebook posts likes it is easier to plan the ideal moment to publish a new produced piece, considering how much interaction is expected for each stage of the week.
In case you want a tool to help you in this process, the free version of Buffer can offer the basics for those who are just starting out.
3. Promote contests
This is a very important resource in generating engagement, but it is also very dangerous.
Nowadays it is essential that all contests, sweepstakes and promotions carried out on the network are in accordance with the exclusive laws of each country.
Otherwise, you will run the risk of being penalized, and may even lose your Facebook page and receive a fine for the slip.
Everything being in order, conducting giveaways is a good way to promote your business, buy automatic Facebook posts likes gain visibility and increase (and greatly!) the reach of your content.
Consider raffling off launch products, choosing creative phrases or answers, and even inviting the public to contribute to the production of content.
Remember to be irreverent and appreciate creativity. A well-crafted action is a guarantee of new followers on your page!
4. Combine images with other forms of interaction
Images and videos are at the top of the engagement chain, and it’s worth experimenting a bit more with those two modes.
A simple way to start is to create collages with different types of images and invite your person to participate by choosing their favorite, for example.
You can do the same and designate a different reaction for each image, calling on the audience to react according to the post.
This way you guarantee participation and also get extra points when it comes to positioning on the network.
Also try to combine interactive images, take advantage of the gif, video and 360º functions that Facebook provides today.
The main thing here is to keep everything under the same visual line, of this and communication according to your business and of course, be careful not to exaggerate in the flood of content.
5. Evaluate the frequency of publications
A study by Buddy Media found that pages that made one to two posts per day had a much higher engagement rate than those pages with more than one post per day.
This relationship may be linked to the issue of quality and of course it will vary according to your type of business.
Test your content frequently and certify that your page has the consumer experience as a priority… in a few weeks it will be possible to observe better viewing and engagement results.
6. Don’t forget the CTAs
Despite being in the ABC of digital marketing, it is very common for CTAs to be left out when it comes to building good content for social networks.
Inviting the reader to participate does wonders for the engagement rate, especially on Facebook.
You’ve certainly seen those “Share if you agree and like if you don’t” posts, right?
This type of content is a decoy and can become a good ally for interaction if used wisely.
Prioritize CTAs that invite the reader to interact, like, share and comment on your posts, and keep track of changes in engagement rates.
Compare to discover which are the calls with the most results and focus on their use!
7. Talk to your audience
Do you remember when I said that engagement cannot be a one-way street?
This information becomes even more important when we take into account the differential of a page that responds to its followers.
It evaluates companies like Netflix, for example, that develops a Social Media work interacting with a good part of the comments, and mainly, the questions and complaints of the users.
Responding to comments helps build trust with your company, as well as aiding the SAC process.
Consider having a professional specifically prepared for this type of interaction, and work on the voice and positioning of the company in the virtual world.
8. Share first-hand content
Nothing better than a freshly baked novelty published before everyone else.
Invest in the production of exclusive content and don’t stop sharing other texts that open your acting market. At the end of the day, buy automatic Facebook posts likes your audience is interested in more than just the product.
The more relevant you are on Facebook, the more opportunities you have to motivate engagement with your content.
9. Recycle old content
Remember that post that was super successful last month? Don’t let it collect dust in the corner of your page.
Always take the opportunity to republish content, ensuring that more people have access to your link and that it reaches a greater number of views.
Remember to consider a good description for the republication. Try to value the content and show your audience that it is back because it is relevant once again.
Engagement, it has already been said, buy automatic Facebook posts likes makes it much easier to be close to the person and follow the changes that occur in your environment.
You like me? Do not stop commenting on the article if you have questions or contributions to make us!