One of the main objectives of companies is to get new customers to ensure growth over time. To achieve this, buy 100 Facebook photo likes cheap they use different tools and means, one of the most important today being social networks.
Generating engagement on social networks is also essential for a company to achieve other goals such as customer loyalty, increased conversions or improved brand image.
What is engagement?
Engagement has the meaning of “commitment” and in digital marketing it is used to measure the long-term relationship with users. It is about the ability of a brand or person to engage their audience and create a commitment over time, which is likely to lead to a purchase or other type of action that is favorable to their interests.
Getting engagement is a priority for companies today, as it allows them to attract new customers, buy 100 Facebook photo likes cheap increase sales and build customer loyalty.
To measure engagement, metrics such as the number of visits to a website, the number of likes on a social network or the number of comments on a post, for example, are often used. Although engagement tends to be measured taking these figures into account, the concept goes beyond a single number, since it is necessary for that audience to be involved with the brand, and, for example, to react to its ads and actions.
How the engagement rate is calculated
To calculate the engagement rate or the interaction rate of the audience, a method is usually used by which the number of likes and comments are added, and its result is divided by the number of followers multiplied by 100 to convert it to a percentage. With this calculation you can also measure the engagement rate of the competition by using public data for it.
Engagement Rate = (number of likes + number of comments / number of followers) x 100
What is considered a good engagement rate?
To the question what is a good engagement rate? There is no simple answer because it depends on several factors, mainly the social network used, although other aspects such as the company’s sector may also be important.
- For example, on Facebook it is considered that an engagement rate of over 10% is a good social network that generates more engagement, and the average is between 3% and 5%.
- On Instagram, a rate above 3.5% is generally considered excellent, while less than 1% is very low.
- On Twitter, you need to exceed 2% to be considered relevant, the engagement rate being irrelevant if it is less than 1%.
Tips for generating social media engagement
Engagement is very important for companies to involve their audience and make them participate in their actions. Improving engagement on social networks is one of the goals of digital marketing, buy 100 Facebook photo likes cheap which is why many strategies are focused on increasing the interaction rate KPI for one or more social networks.
Some recommendations to create engagement in social networks are:
React to audience feedback
Staying active on social networks, always responding to the comments left by the audience, projects an image of professionalism and concern that will favor engagement. Minimizing response time and responding appropriately, even to toxic or malicious comments, is a good way to optimize engagement.
Bet on quality content
With an attractive title, the attention of users is attracted, but it is necessary to accompany it with quality content that adds value so that it is useful to followers.
When selecting the content to be treated, buy 100 Facebook photo likes cheap it is important to take into account the tastes and needs of the audience, in this way greater engagement is achieved and the loss of followers in the process is avoided.
Use images and videos
Images have a very powerful visual impact so they are a good way to generate engagement on social media. Designing images seeking differentiation from the competition and following your own style help improve engagement.
Infographics are also very important to increase the rate of interaction on social networks, since they are highly valued by users.
The same goes for posting videos as they have a huge impact on the audience. Although creating videos requires more time and effort, the return is much higher as the content is valued by the audience.
Publish regularly and in the best time slot
Engagement implies having a long-term relationship with the audience, so you cannot disappear from social networks and stop posting for a long time. Making periodic publications will make the audience always waiting for a post or reaction, generating more engagement.
Knowing when to post is another important factor to get a higher percentage of interaction from followers. Analyzing the statistics of the different social networks will allow you to know what is the best time to post on each of them and thus increase engagement buy 100 Facebook photo likes cheap.
Follow the four E’s approach
Jamie Anderson introduced the four E’s approach to engagement. Following this “philosophy” will help create engagement by working on each of these four points:
- Excellence. Things must be done with a high level of quality, taking care of details and seeking continuous improvement.
- Exclusivity. Offer products and services in a personalized way so that customers feel unique and special.
- Understand. Put yourself in the place of the audience to be able to understand what their motivations and needs are, and thus be able to offer what they are looking for.
- eCommerce. Never lose sight of the ultimate goal, which is none other than to sell more.
We have seen what engagement is and the benefits that come with the audience reacting to the actions and opinions of the company. With the recommendations that we discussed above, buy 100 Facebook photo likes cheap you can generate engagement on social networks and improve digital marketing strategies to achieve a better relationship with followers.
Social networks have become one of the main channels of interaction between the company and customers (potential and current), so taking care of the presence on the networks and carrying out actions to generate engagement are essential today for any business to achieve its objectives to increase sales, retain customers and improve its brand image, among others.