You already know what it is, its formula to measure it, buy instant Facebook Photo likes to interpret it and make it help you achieve your goals. Now we address what to do to generate Engagement in Social Networks.
I warn you that they are not the typical ones that you will find on other sites, but I assure you that they are validated by my experience.
1. Publish content that responds to the doubts and needs of your target audience
Put yourself in the shoes of your potential client. What does it bring you that on Mondays you say good week and on Fridays have a good weekend? Any. This type of content is from the past.
Now, if you want to add value to them, to be remembered and, furthermore, to differentiate yourself from your competitors, you need to publish messages that:
- Answer your questions.
- Satisfy your needs and desires.
This is the big no-secret to generating engagement on social media. No, it’s not a secret. We’ve said it many times.
That is why it is important to have interactions. They are the ones that tell you if you are on the right track or if you have to modify your social communication strategy.
2. Don’t be self-promoting, don’t be inbred
If you have read any other post of mine or have listened to any of my conferences, reading these two recommendations will be quite familiar to you. They are pillars of digital communication, really.
I understand that they give you an award for the best “x” and you want to shout it from the rooftops. I would too (and I do). But I never give that message in isolation, as if we were the center and the protagonists of the publication. We are not, not even when we want to proclaim that we have been in such or another congress.
Our client remains at the center of our strategy. Forever!
What I recommend is that you relate that award or that participation in a congress, with some tip that is useful to them.
It is a way of saying that I have participated as a speaker in a conference, but I leave valuable information for my potential clients about what I said in it. This is not usually told, don’t snitch!
The interactions and, therefore, buy instant Facebook Photo likes the engagement that you get with this type of publication is greater than if you only announce your participation.
3. Listen to what engagement has to tell you listen to your community
For your Social Media Marketing Plan, which is the same as saying for the development of your brand on social networks, it is important that you maintain active listening (or Social Listening) in your community.
That is why it is important to know how to measure it and to do it regularly and frequently. That value in % that gives you the formula to calculate engagement on social networks gives you very valuable information about what your followers like and what they don’t. Give them more of what you know they want and less of what they didn’t like.
4. Capture the attention of your users with the first sentence of your publication
Visualize yourself in social networks, your behavior. It’s not that different from your followers. What are you doing in your feed? Scroll, scroll, scroll (you go down with the mouse, that’s scroll) and you stop at the publication that catches your attention. Is it one of each…many?
Your goal as a company is to be the one where your potential customers stop. How to get it? With the first sentence of your post. With it you should look for:
- Let your client identify with her.
- That your client wants to respond to that Call to Action.
To make it:
- Gives a surprising fact. E.g.: Did you know that Transport and logistics is not in the TOP 10 of the most digitized sectors in Spain?
- Ask a question you want to answer. Are you more of Instagram or Pinterest?
You have to get users to stop at your publication and want to continue reading the message you want to give them. That’s why it’s so important to retain them with that first sentence.
It seems that being a Community Manager is not so easy, right? This is one of your most important tasks.
5. Look for interaction in your posts.
Remember that we look for interactions, which are the numerator of the formula to calculate engagement on social networks. Therefore, that they respond to us, is a maxim that we seek.
Here comes the second part of the previous point: we want comments on our posts on Social Networks. And for that, we need calls to action. I advance that the easiest of all is to ask a closed question, type “have you felt identified with this situation?”
And the open questions? It depends on how active your community is. I recommend you start with the easy ones, the closed ones, and you will start asking for something more generic, such as the open ones. But first, make it easy for them. Not everyone “dares” to leave their opinion on social networks.
6. Combine different types of posts
In theory, buy instant Facebook Photo likes videos are the digital content that generates the most engagement. But only in theory. It is important that you know what your community likes. And, also, it is important that you do not bore them by always explaining in the same way.
That is why it is convenient that you combine different types of content: videos, images, infographics, podcasts, links, etc…
With this system you achieve the two objectives: not to bore and know what they like the most.
7. Interact, respond to your users
Do you like to stay talking to yourself? Neither do your followers. Answer them, answer them and answer them. Remember that the key word in social networks is to talk.
- But I already like them!
- No, it’s not worth just one like. Answer them.
Talk to them, talk. Tell them how much you like that they have given their opinion and all the value they give you to improve. Give them feedback. Because if you don’t answer, they won’t talk to you again. Would you do it with someone who doesn’t speak back to you?