Why do we want to be on the networks if we can’t get our followers to interact with us? Achieving more interactions on social networks is one of the main objectives of most Community Managers and, of course, of entrepreneurs.
Most people starting their business have to take care of their social networks at first, but standing out from so many brands seems like an almost impossible milestone.
For this, there is no perfect solution. As we consultants like to say, it all depends. What does it depend on? Depending on your brand, your sector, Facebook posts buy likes your target audience, etc. Depending on these factors, we will define one or another content strategy.
However, there are some tricks that we can implement in our business to increase our interactions on social networks. When you finish reading this article, you will have new keys to adapt to the famous algorithms of Facebook and Instagram, Twitter, YouTube and practically any social network.
How to get more interactions on social networks
1. Post frequently (but don’t saturate)
When adding new interactions on social networks, Facebook posts buy likes we must take into account the frequency with which we publish. How often should we post? Once again, it depends on your brand.
My advice is that you try different options: publish daily from Monday to Friday, do it from Monday to Sunday, publish on specific days (for example, Monday, Wednesday, Friday and Saturday), do it several times in the same day, etc. Find the ideal number of weekly posts for each social network to be present in the minds of your followers, but without saturating them.
In the case of Facebook, an average of 4 or 5 posts per week is usually recommended. Other social networks like Instagram or Twitter allow a higher frequency, even posting several times a day. On YouTube, it’s important to keep a weekly record.
Keep in mind that these data are only indicative. In my time as a Community Manager, I managed accounts that performed better on the weekend than Monday through Thursday, others that had more interactions during the week, and others that did not support more than four weekly posts on Facebook. Then I came to Atresmedia and saw how the television channels allow a higher frequency without saturating. With Antena 3 Internacional, we published two or three times a day and thus managed to increase interactions per post.
Therefore, do tests. Define how often you will follow and measure the results for a month. Have you increased, stayed the same or decreased? If you have added more interactions on social networks, Facebook posts buy likes you are on the right track. If you have stayed the same or they have dropped, it is time to try another frequency (higher or lower).
2. Adapt your message to each social network
Each social network is different and, therefore, it is not advisable to make the same post on Facebook, Twitter or Instagram. Each of these channels has specific characteristics and, adapting to them, is essential to achieve a greater positioning of our brand and, therefore, continue adding interactions on social networks.
You must know your ideal client well in order to know how they use each social network. On Facebook, for example, media and brand posts are mixed with those of friends and family. Most users tend to scroll down their news feed with some speed until they find an image that catches their eye. These images (or videos) are usually carried out by people. Our mind associates people = posts from friends and family. Therefore, use images with portraits or that draw a lot of attention. Also famous quotes work very well.
On Instagram, they tend to like more photos with careful production behind them. Take advantage of the text to tell a story about you or your brand or reflect on a topic. If you have a personal brand, Facebook posts buy likes you should also include images in which you appear in relation to your sector.
On Twitter, play with the threads to tell stories and include images that accompany your texts, emojis, etc. Don’t follow other users just to be followed. Most of the users who return your follow will do so as not to lose yours, not because they are interested in what you have to say. Having many followers and hardly adding interactions conveys a very negative image.
Never link your social networks to duplicate posts from one channel to another automatically. Your reach and engagement will decrease and it will be much more difficult to add interactions on social networks.
3. Spend time creating content
I know, time is one of our most precious resources and, for entrepreneurs, it is difficult to find time every day to create content. The solution? Don’t do it every day. Organize yourself by blocks that is, block off a morning or a whole day to take pictures, write texts, make designs, etc. So you can do it all at once.
Instead of spending an hour every day to take a photo for Instagram, spend a whole morning taking different photos that you can then reuse.
If you create a flat lay, a still life with different props, take the opportunity to photograph it from different angles. Move the objects and you will have several photos in one. If you go to a cafeteria with your laptop, take photos of yourself working, having a coffee, detailed photos of your hands, your eyes, etc. The same when you make designs in Canva or Photoshop for your networks.
You will gain in productivity if you do all the work at once. Organize yourself to block the hours you need and prepare all the publications of the week or month.
For example, I dedicate Monday afternoon to schedule the posts for the whole week. One day a month, I block it from recording, editing, and scheduling all YouTube videos. In addition, Facebook posts buy likes I plan the hours in which I am going to take photos for Instagram, taking advantage of the natural light that I have at home.
4. Launch live videos (and promote them)
Live videos are the publications that have the greatest reach today, so take advantage of them to increase your interactions on social networks:
- On Facebook, the social network itself is responsible for notifying you that you are live. In addition, it appears among the first elements of the feed of your followers. Follow his advice to be more successful in your direct.
- On Instagram, a notice also appears when you are inside the app and one of the accounts you follow has started a live video.
- In YouTube, you can configure it so that a card appears in all your videos notifying you that you are live. In addition, it will appear featured on your channel.
Within the direct ones, these can be spontaneous or planned. Spontaneous emissions will provide freshness and closeness to your brand, but it is not advisable to limit yourself to them. Plan direct events in advance and promote them on other social networks and in your newsletter. This way you will be able to increase expectation, scope and interactions.
When you do a planned live, promote it in advance on different channels and invite your followers to interact. For example, Facebook posts buy likes you can ask them to send you questions or testimonials to mention them live or even comment during the broadcast if they have had an experience similar to the one you are telling about.
What kind of content can you offer in these direct?
- Interview a person relevant to your target audience. In my Entrepreneurial Stories section on YouTube, every month I interview entrepreneurs from around the world who can inspire us with their experience.
- Questions and answers: ask your users to send you their questions about your specialization (for example, digital marketing, online advertising, image consulting…) and answer them.
- Offer a free masterclass to your followers to provide them with valuable content and gain authority in your sector.
What other types of live shows do you like to see on social networks? Share it with us in the comments of this article.
5. Get interested in your audience with questions and surveys
Whether you post ahead of time or go live, it’s important that you care about your followers. Ask questions frequently. You can include it within the text of the post or use the poll options:
If you really want to increase your social media interactions, ask questions. It’s the best way to get answers.
It is possible that, at first, many of your posts will remain unanswered and that will demotivate you. It does not matter, little by little you will get more and more users to interact with you.
Comments are the interactions that carry the most weight. We cannot value a “Like”, which only requires a click from the user, in the same way as a response, which implies a greater degree of involvement and effort.
6. Define your goal for each publication
It is important that you are clear, at all times, why you make your publications. Looking to connect with your customers? Do you want to gain more followers? Is your goal to redirect traffic to your website or your online store?
Many publications hardly have interactions but they have achieved a large number of clicks to our website. If we were looking to earn visits to an article on our blog, Facebook posts buy likes then our post has worked well.
We cannot measure the behavior of our brand on social networks, solely based on the interactions we receive. We must be clear about what we want to achieve with each of our posts.
Specify a goal for each publication and measure the results based on what you wanted to achieve: web traffic, reach, followers or engagement, mainly.
If your goal is to increase engagement, that is, the commitment of your followers to your business, their sense of belonging to your brand, then you must go all out to get them involved and interacting.
7. Connect with the experiences, interests and concerns of your audience
Finally, the last piece of advice is closely related to Storytelling. To add interactions on social networks, we must make our followers feel identified.
For this, it is advisable to make a complete Buyer Persona profile, which helps you to know their experiences, interests and concerns. Make posts in which you talk about these feelings, their experiences, Facebook posts buy likes their fears and you will make them feel represented and even want to share their story with you.
Create content with the experiences of your target audience, their interests and concerns. This way you will make them feel identified and more likely to comment, share or like your publication.
As I told you at the beginning, there is no magic formula to increase our interactions on social networks. What we can do is get to know our target audience well, be clear about our values as a brand and know what works best on each social network.
The new Facebook algorithm, for example, rewards those publications that encourage interaction and penalizes those that seek the easy click. Knowing this data will help you create content adapted to these requirements.