Do you use Facebook and Facebook Ads so that your brand has more visibility and invoices more each month?
It is a fantastic way to introduce your products or services to a larger audience buy 50 Facebook photo likes UK. The most important thing is that it is the right audience since the targeting options on the platform are very powerful.
If you have an online project, Facebook is the easiest way to make yourself known to your ideal client and then take it to your website, to finally close the first of many sales. In this article I reveal 15 strategies to sell more on Facebook that you can apply today.
With certain tips and tricks that I have already put into practice with good results, you can squeeze even more value from your customers. Getting more clicks, buy 50 Facebook photo likes UK more visits and more sales.
1. Use the multi-product carousel format
Facebook allows you to create carousel and multi-product collection posts and ads. With this format, the click rate is higher and the costs are lower.
Firstly, it is an extremely interactive format that leads users to scroll through images to continue viewing more products. The desire comes to the click, which attracts more people to your website.
In addition, as it is a multi-product, you select the images you want to be displayed, so you can tell a story or arouse curiosity with images that join together to form a total image.
In Facebook Ads, this option also gets more clicks and actions. If you go for this format and with an image that tells a story, remember not to leave the option “show cards with better results first” checked, otherwise it will come out messy and your ad will lose its spark.
Another option with Facebook Ads is to feed this multi-product with the products from the product catalog of your Facebook advertising account, so that you won’t have to complete parameters such as the name of the product or price.
In addition, buy 50 Facebook photo likes UK Facebook Ads will show the most relevant and related ads for the user of the catalog that you have selected, 100% customizable catalogs that will lead you to get more clicks on your ads and better CTR.
2. Use video above all things
The Facebook algorithm actively prioritizes video content. Using it is much more likely that your ad will find the difference in the feed of your potential customers.
Your community is more likely to stop when they see an autoplaying video that also has an interesting start than if it’s just an image.
If you bet on Facebook Ads again, buy 50 Facebook photo likes UK the video will captivate your audience and especially if you combine it with the collection format or a carousel with a video on the first card.
3. Promote a post that has organically swept
If organically your publication has had a high rate of clicks and engagement, imagine if you advertise it.
Promoting an existing post is a great idea, being able to select the one that has generated the most shares, clicks and interactions, because you already know it works.
The next step will be to show it strategically, what do you want to achieve? Bet on giving your brand visibility and promoting it to new people who are interested in your brand and products.
4. Stop selling!
We’re so used to seeing posts that are sneakily trying to sell, so we automatically ignore them, yes I do too sometimes.
Focus on the user, on solving their problems and needs and adding value to each publication. Bet on content with curious data, studies and even tips and resources that they do not know. That will make them trust you and your brand.
5. Create calls to action
I love it, it’s a simple feature of Facebook that has jumped from the realm of advertising to organic posts and that is the add a button. It is a very little used action, but a good way to seek interaction and communication with your audience.
If you bet on advertising, the customization options for this button are multiplied, being able to configure it according to the objective of your ad. In the dropdown you will find different calls to action such as “buy”, “register”, and “see more”.
6. Who is going to buy from you if no one knows you?
It’s the question I always ask businesses that are just starting out. They only look for the sale and this is a mistake. Remember the buying cycle of a customer: attention, interest, desire and action.
That is why I recommend making publications and advertisements promoting your brand, it is a way of selling without selling. Strengthen your identity, buy 50 Facebook photo likes UK create posts and ads that are visual, inspirational and viral in nature.
7. Create advertising campaigns in which you address your website visitors
It is the technique that we know in marketing as retargeting. It consists of impacting users who already know us but who have not carried out the final action, the purchase.
It is therefore much more effective to target people who have visited your website, since they are familiar with your brand, have browsed your website and there is a connection. The objective is to remind them that you are still there! And strengthen your brand identity in their mind.
Remember that to carry out this type of audience you must have the Facebook pixel installed on your website so that it can collect information about who has visited your website.
To make an audience of visitors to your website, you must go to the audiences or audiences section buy 50 Facebook photo likes UK, personalized audiences and choose the “website traffic” option.
8. What happens to your subscribers?
We think that impacting them with emails is enough, but my experience is that it is not. Carry out advertising campaigns targeting those who are registered in your database.
They are interested in you, they know you, they are part of your community, but this does not mean that the only form of communication is through email marketing buy 50 Facebook photo likes UK. Impressing them with your Facebook ads will increase their awareness of your brand and lead them to purchase.
9. Impacting users who are buyers
Did you know that this behavior option is available within Facebook and Instagram Ads? That’s right, it is a behavior that encompasses those users who have clicked the buy button in the last week.
This means that if you are selling online, the segmentation that you have created, whether from a saved, similar or personalized audience, you can limit it by selecting this option in the segmentation section of your ad set.
10. White backgrounds for your publications
Advertising and sales experts have conducted hundreds of tests and have concluded that white backgrounds generate more clicks. Why? Because it attracts more attention. In fact, web designers use white space to make the main objective stand out more to the eye.
11. Exact figures in your numbers
If you are promoting a new product or service that is an irresistible offer, remember that the figure is exact. Instead of a price of €15.99, very common in foot shops, round up and leave it at €15. Don’t be afraid to do it, look for the best click-through rate.
12. Four words to invest in Facebook Ads
Invest strategically betting on campaigns where you seek interaction and reach, then drive traffic to your website, sell to them and finally apply retargeting.
It is the key to achieving an almost automatic system that provides you with sales and the brand image that you are looking for.
13. Use surveys to get to know your audience
There is no business with a worse future than not knowing the true needs of your audience, of your ideal client. Facebook is not about me, me, but about you, you, you. If you want to increase the sales of your business, listen to your audience.
Create a survey with two answers to know what the weaknesses and pain points are, it will help you create persuasive texts in your publications that lead users to action. A completely free option but totally recommended.
When we listen to our audience, when they know that what they say we value and take into account, their perception of our brand increases positively.
We already know that the visual is gaining ground, and also in the polls. We have the possibility that the answers are images. It will help you increase the response rate and it will also be more sincere since users will be carried away by their real impulse.
To create this type of survey you just have to look for the survey option when you make a publication. You can write the text and select the answers, with text or image.
14. Create offers on Facebook to improve recall
It remains an underused option for local brands and businesses buy 50 Facebook photo likes UK. But Facebook offers are the best way to post discounts and offers directly from our page so that interested users will save them and receive notifications.
To do this, you just have to go to your Facebook page and in the left column select the Offers option. In the event that you do not have it, you will have to activate it. In settings, templates, it will allow you to add a new tab to the left menu.
A menu will open for you to choose where you want your customer to redeem the offer:
- Only in the store or business
- People can only redeem your offer online
- People can redeem it both in the physical store and online
In the next point you will have to complete all the discount information, the title, photos, address to redeem and add the photos.
As you complete the data, in the image on the right you can see those changes. Once it is created, you can share the offer on your profile or even schedule it to be published whenever you want.
15. Facebook groups your best ally
A few weeks ago, the Facebook Developers Conference, known as F8, took place, in which they announced important changes and news. One of them was the important role that Facebook groups would play.
If you haven’t, it’s time for you to jump in. It doesn’t matter what business or project you have, whether it’s online or offline, the goal is to bring together people who have the same concerns. It’s just about selling. It’s a mistake!
You already know the 15 strategies that you can apply today to sell without selling more on Facebook.
Take into account basic details such as the correct definition of your ideal client, buy 50 Facebook photo likes UK clear objectives and knowing what results you are obtaining as a result of these actions.
Facebook and Facebook Ads are the platforms that can open your product and services to the world, giving it that visibility and recognition that our brand is crying out for.