Wondering why your posts aren’t going viral on Facebook while your competitors’ posts are getting hundreds and thousands of shares and comments? It hardly has anything to do with luck.
If your Facebook page isn’t growing the way you’d hoped, you’re not alone. Many companies are abandoning Facebook entirely due to lack of growth and user engagement buy likes for my Facebook post. But honestly, leaving Facebook is a bad idea. Why? Simply because with over 1.5 billion users worldwide, its growth potential is huge. According to a 2015 Social Media Examiner Report, Facebook along with LinkedIn is one of the “most important social networks for marketers.”
In fact, the report indicates that 52 percent of marketers opted for Facebook when asked to select only one platform. Many still argue that Facebook has fairly slow user growth. While it’s true that Facebook’s monthly active user growth is fairly slow (a 13.4 percent year-over-year growth as of December 2014), there are other statistics not to be overlooked. Facebook has solid user growth with other partner companies such as Instagram, Messenger, and WhatsApp. As a result, this social networking site remains one of the top social channels when it comes to monthly active users.
However, the Social Media Examiner report also finds that most marketers have no idea whether their Facebook marketing is effective or not. Only 45 percent of them think they have an effective strategy buy likes for my Facebook post. So the question that now arises is: How do you measure whether your Facebook marketing is effective?
The answer lies in its user engagement. Are Your Reaching the Right People? Are they engaging with your messages?
Facebook and user engagement
The chart below from comScore Mobile Metrix shows that Facebook has exceptionally high user engagement.
The mobile average user engagement on Facebook is more than seven hours, which is spent across both browsers and apps. By comparison, buy likes for my Facebook post the average engagement of mobile users on Twitter is just two hours in a month. It’s almost an hour for Pinterest and 68 minutes or Tumblr. Therefore, Facebook offers enough opportunities for marketers to gain portfolio exposure for their brand.
Furthermore, the conversion rates are also higher for Facebook. According to JeffBullas, Facebook’s organic conversion rates are 20 to 30 percent and the same for Facebook Ads is 18 to 20 percent in their campaigns. By comparison, it was one to three percent for the Twitter subscriber and eight to nine percent or organic Twitter.
But then why are so many brands still struggling with Facebook engagement? The truth is, most of them only talk about their products. While the people who are following your brands on Facebook are interested in your products or services, they really don’t want to hear about them all the time. They don’t come to Facebook or other social networking sites just to see the ads. Instead of bombarding them with ads and promotional content, focus on your content. Make them relevant and personal so your users are motivated to engage with your content without being pushed.
Here are 3 strategies you can implement today to improve your Facebook engagement and growth.
1. Take advantage of different types of content
The successful social media agency knows the benefits of balancing different types of content. People don’t like to read the same type of content over and over again. They look for variety; If all of your Facebook posts look similar, chances are users will start passing them off for something more interesting sooner. To improve your user engagement, make your Facebook page more interesting.
Use different types of content forms to your advantage. Share photos, infographics, links, videos, articles, questions and so on. See the type of content that your fans best engage with. You can take advantage of the data provided by Facebook Page Insights to identify the types of messages that allow you to achieve greater user engagement on this social networking site. This will help you take the guesswork out and focus more on the type of content your fans prefer the most.
Using emoticons in your messages to express excitement and emotion behind your messages and make them as human as possible is also a great idea. According to HubSpot, using a face emoticon “can increase likes by 57 percent, agree comments by 33 percent, and actions by 33 percent on posts without them.”
2. Photos can save your day
Social photos generate more user engagement and Facebook is no exception. The 2014 eMarketer research indicates that photos accounted for 75 percent of Facebook page posts worldwide.
Research also reveals that photos are the most engaging form of content on this social networking site, achieving 87 percent of the user interaction rate. Therefore, buy likes for my Facebook post it is not surprising that companies offering social media marketing services rely heavily on photos to generate user engagement.
Whole Foods, for example, use the photos to solve their fans’ problems. They use simple images along with captions that show solutions to general problems faced by their fans to improve their everyday lives. The company, as a matter of fact, has also received significant marked commitment to the use of this strategy.
Use the largest images as they are more likely to receive more likes, comments and shares. Also, it is better to upload photos/videos and post them directly in your message and not post a link with a thumbnail.
Another way to leverage photos is to crowdsource photo captions. National Geographic is using this strategy for its Facebook marketing. They ask their fans on this social platform to write captions for their photos and many of their posts have received over 250,000 interactions. To take advantage of this strategy, use provocative and/or inspiring images that trigger the emotions of your fans. And to increase your user engagement, don’t forget to offer an incentive or reward at the end of the campaign.
3. Find the right time to post your messages
According to KISSmetrics the best time to post on Facebook is around noon and a little after 7 PM. And the best day to share your Facebook message for maximum engagement is Saturday. However, JeffBullas suggests that marketers should post content during ‘non-busy’ hours when fans aren’t busy at work. They suggest 8pm to 7am is the best time to post on this social platform to get maximum likes, shares and comments. They found that posts written between these times receive around 20 percent more user engagement.
Additionally, JeffBullas recommends sellers to post their important content on Wednesdays and Sundays for better engagement. They argue that fan engagement is at least 8 percent higher than the Wednesday average. Also, limit your posts to once or twice a day for higher user engagement.
These are just a few ways you can adjust your Facebook marketing strategy to improve user engagement and there’s more. Some of these strategies will work for you while others won’t. Buy likes for my Facebook post but these three basic guidelines will surely help increase engagement if you can apply them correctly to pique your Facebook fans’ interest. But remember it’s all about your fans’ preferences; they do what they want you to do.