On Facebook you have to be well, otherwise it’s better not to be. I have heard this phrase many times and it is not without reason buy 3000 Facebook photo likes. If a business has a presence on Facebook, it must have it with all the consequences. It is worth nothing to have a half-abandoned or unupdated Fanpage. After all, social networks contribute to generating a good brand image and without a minimum publication strategy on Facebook it is impossible to get people to see you in a positive way.
What can be done to be relevant in this social network? That is what I am going to develop throughout this article, in which I am going to give some tips to increase visibility on Facebook. And before continuing, I want to make it clear that these are tips that I myself am applying both to the COLIBRIS Open partners Fanpage and to the client pages that I manage. Therefore, they are tips that work to increase that necessary visibility in a social network in which the competition is increasing.
I am going to focus these tips to increase visibility on Facebook on two different aspects buy 3000 Facebook photo likes, but logically related to each other. On the one hand, I am going to talk about issues related to the content of the publications. On the other, I will focus on features that affect interaction with users or fans.
Increase visibility on Facebook through content
I assume that all of you who work with Facebook pages have a content strategy in which the number of publications to be made, the topics to be discussed, the schedules must be determined… if not, it is the first thing you should do. But what things work to increase visibility on Facebook?
Videos and images have a much higher degree of interaction than any other type of post on Facebook. This social network allows you to incorporate videos directly on the news wall of your Fanpage, buy 3000 Facebook photo likes without the need for external videos, although they can also come from other places such as YouTube, for example. Be that as it may, videos have a great reach, so you must include this format in your strategy if you want to have good results. And they don’t have to be long, on the contrary, videos from just over a minute to about three minutes have a great impact on Facebook.
Images, as I said before, also have a high degree of reach, so you should also include them in your content strategy on social networks.
Tips for audiovisual publications:
- Upload short videos directly to your Facebook wall (no longer than three minutes in length).
- Add your company logo to the images, but in an area that does not alter the image itself.
- Share photos of satisfied customers or fans, encouraging them to tag themselves in them.
- Look for humor in audiovisual publications; amuse your fans.
Sponsored Posts / Facebook Ads
Reaching people who are close to your business through advertising is another great option to increase visibility on Facebook. Due to the continuous changes in the algorithms of this social network, it is increasingly difficult to maintain the success of a Fanpage through content, so it is necessary to resort to advertising investment to give it a boost in reach.
Through good segmentation, your publications can have a wide reach, reaching the people you are most interested in and investing an effective amount of money. If you’re going to spend on advertising, take all the time in the world to put together the sponsored post or Facebook ad, because otherwise you’ll be wasting money reaching people outside of your target audience buy 3000 Facebook photo likes.
Increase visibility on Facebook through interaction
In this section, related to the previous one, I am going to focus on the aspects that will allow a greater interaction of your fans with the publications and the content of your Fanpage buy 3000 Facebook photo likes. With these actions you will increase engagement on Facebook and create an active community around your brand.
Relate to the environment
Don’t just post your own news. Look for relationships with your closest environment, interact regularly with other businesses in your area or with companies in your sector. You can share or comment on their posts, tag them in photos or name them in some posts.
These actions will give you a plus, since you will achieve:
- More visibility among your audiences.
- Foster friendly relationships with other companies.
- Mentions of your company by others, in a reciprocal relationship.
Look for opinions
Work to encourage your customers and fans to leave you reviews on your Facebook page. Logically, buy 3000 Facebook photo likes for this you must have a Fanpage registered as a local business and with a physical address. Look for the interaction of your followers so that they leave those opinions, since it will increase the visibility on Facebook.
In this aspect, I also give you two little tips:
- Reply to all the opinions that leave you.
- Pay attention to negative opinions. Never delete them. Try to detect the reason for that bad opinion and work to correct it.
Incentivize your followers
Offering a small incentive to your fans will also help increase the visibility of your Facebook page. And this action can be done in multiple ways.
In this section I am going to be much more schematic, buy 3000 Facebook photo likes so here is a list of things you can do to encourage your followers:
- Make posts that carry a question.
- Use Facebook offers to carry out campaigns.
- Create giveaways.
- Offer discounts or gift coupons for performing certain actions.
If you want to increase the visibility of your Facebook page, start including all these tips in your content strategy, because with them you will generate more engagement that will translate into a better image of your brand on this social network. If you’re working on Facebook without a strategy buy 3000 Facebook photo likes, create one or ask for help managing social networks, because if you don’t have clear objectives, it’s difficult to assess whether the work you do in Social Media is profitable or not.
To finish, I remind you that if you found this article interesting, you can contribute to knowledge by sharing it on social networks or leaving us a comment. You can also subscribe to our newsletter to receive a monthly newsletter with all the blog posts (and some other surprises).