In the online world there is a lot of talk about buy likes on Facebook photos engagement in marketing and the good results that companies and professionals can obtain if they work it well. But, at the moment of truth, it is a concept that not everyone has as clear as they think. Therefore, the time has come to solve all your doubts.
What is engagement in marketing?
As usual, the objective of your business is to sell more products or services, and for this you have to resort to marketing and advertising techniques. Now, buy likes on Facebook photos what is the use of so much effort if we only manage to sell one product or service to each client?
This question is being asked by more and more companies. Because getting clients costs a lot of time, money and effort. If each new customer only makes one purchase, the return on investment is very low or almost zero (except for high-priced products or services).
What companies need today is to retain their audience. That the same customers buy again and again, because this really does increase profitability. And for this we have engagement marketing strategies.
What is engagement? A literal translation of this term tells us that it means “compromise”, and that is exactly what we are talking about. It is the brand’s ability to engage its audience and build long-term loyalty.
What is engagement for and why is it so important?
In an increasingly competitive market, buy likes on Facebook photos creating engagement has become a way to gain competitive advantage. Because a brand that has the confidence of having a loyal following knows that it always has a certain degree of guaranteed profitability.
You don’t have to focus 100 percent of your business on finding new customers. Divide your efforts between finding new customers and retaining the existing ones. Thus, although new customers take time to arrive, you continue to sell to old ones.
On the other hand, achieving public loyalty means having it easier when introducing new products or services to the market, because a large part of those loyal customers will be willing to try them. Thus, the chance of success is greater.
And there is still one more reason to work on customer engagement with the company. If your business manages to retain them, they will become the best brand ambassadors. They will not hesitate to recommend her to their closest circle and will also speak well of her online.
How can you measure engagement?
You can get engagement on social networks and through other channels, but it is essential that you know how to measure it well to check if all your efforts are having the expected reward.
There is no single way to measure it, but it depends on the specific goals you want to achieve. Thus, you can measure it based on the number of repeated visits you receive on the web, repeat purchases by the same customers, time spent on the page on each visit, etc.
Strategies to increase effective engagement
Don’t limit yourself to social media
Network engagement is the most common, but in the case of your business you should not limit yourself to it. Take advantage of all the tools and channels you have at your disposal.
It is true that through social networks your brand can establish direct interaction with followers, but do not neglect other options such as your business blog. An online blog is an excellent platform for inbound marketing and gaining the trust of users to convert them into customers and, later, loyal customers.
The design and functionality of your website also influence when it comes to achieving engagement. If the user finds it difficult to navigate, does not find what they are looking for, or you do not have at their disposal the means of payment that they are interested in, it is most likely that they will not buy from you again in the future.
Practice active listening
To build trust you must show your audience that you really care about their opinion, buy likes on Facebook photos so your business must practice active listening.
The opinions of those who have already bought your products or services are good feedback that will help you make decisions about things that you should change. In case you do not receive information, what you can do directly is to ask users for their opinion. They will be very pleased to know that you are interested in what they think and they will respond well to your request.
Respond to your audience
Although engagement and advertising are related, this is not about launching the message and forgetting about it. Comments from your followers may appear in each of your posts on social networks or your blog articles, do not forget to respond to them. This is a simple and effective way to gain their trust.