Here are 20 tactics to increase engagement and interaction on your social networks, whatever the size of your community, so…let’s get started!
#1 Create valuable content for your audience
It is not a topic: It is essential that you publish not only content that makes your brand known, buy Facebook photo likes USA or that you want to reach your audience, but that this content provides added value to your users : that it is useful for them.
Who are your customers? What are your interests? What kind of posts do they prefer? How do they consume information? Would they prefer videos, blog content, or image posts?
Focus on creating content that your customer enjoys. Experiment with different types of content to see which one resonates the most. If you find that videos are working well on your fan pages, create more video content.
#2 Make your posts more visual
Create visual publications using images and videos: they are more attractive and achieve a higher percentage of interaction.
The use of an image, GIF, short video and also the emoticons in your posts immediately capture the attention of your followers who may not have time.
#3 Write captivating headlines
People don’t click on boring headlines on social media.
Writing interesting headlines is the only way to grab attention.
It’s the first thing social media users see.
You have to make it so attractive that people can’t wait to click.
Good headlines get more engagement.
#4 Respond to all comments
To increase social media engagement, you also need to be social. When your followers send you a message or leave a comment on a post, buy Facebook photo likes USA they are giving you the opportunity to talk to them.
Whether they leave a positive or negative message, you must respond to each one: If it is a positive message, you can thank it, but be careful! Also if they leave you a negative comment, you can offer a solution, be interested in collecting more information, etc.
#5 Use a different tone for each social network
This may seem like a no-brainer, but it’s something many businesses struggle with: Every social network has its own purpose, and you need to align the tone of your posts with that purpose.
For example, Facebook is more entertainment, while LinkedIn is more professional. Avoid literally posting to multiple channels. The audience of each channel will expect a different and unique tone that aligns with that particular social platform.
You can define your tone for each channel by creating a social media style guide.
#6 Post content at the right time
Social network users are not always online. If you post something while your followers are away, you will miss out on opportunities for their engagement.
To increase social media engagement, find out when your followers are online and then post at those intervals. The goal is for them to see your posts and like, comment, or share the posts.
There are analytics on social networks and other tools that can offer you the best times to post: set your own hours and do not trust the general data that is published.
#7 Ask your audience
Encourage the participation of your followers by asking questions and encourage dialogue:
Instead of just posting about your company or product and linking to a web page or other content, word your post as a question.
You can ask for opinions on a topic related to your company or product, about their reaction to certain situations or their opinion on a related current issue: This will start a dialogue and motivate your followers to intervene with their opinions.
More dialogue equals more social media engagement, so don’t forget to incorporate this tactic.
#8 Take surveys
Surveys are excellent opportunities to get to know your audience: the more you know about your followers, buy Facebook photo likes USA the better content you can offer them.
Surveys are also a very fast method of interaction since you offer them predefined answers where they can mark their decision.
#9 Hold Contests and Giveaways
No doubt you have heard about the power of contests and sweepstakes.
The good thing about these tactics is that it increases engagement on the social networks of your choice because people generally like to receive a recognition award.
For example, you could ask followers to fill out an entry form, or share their favorite story about your brand for a chance to win a product or a certain prize.
#10 Make it fun
Surely on some occasion you can use a funny tone in your social media posts, you just have to find the right moment.
Users spend a lot of time on social networks and there is also a time for fun: take advantage and be close and fun, don’t bore your followers just with self-promoting promotions!
#11 Use influencers to share content
Build relationships with market influencers like bloggers and social media influencers, use these relationships to share your content.
Ask people you know in your area to promote your posts in exchange for a discount or a free gift: their followers and yours will see your brand through a familiar and trusted face.
Offer something in return for the influencer’s actions so they feel like they’re getting value for collaborating with you. It’s a win-win situation!
Another technique with influencers, once located, buy Facebook photo likes USA is to start interacting with them by commenting, republishing their posts, etc. In such a way that they pay attention to you and share your content or interact with you.
#12 Comment on posts that are not yours.
Good relationships always have two parts, so engage with others and become an active, objective, and relevant voice in your communities.
You can answer questions, give advice or give your opinion on topics related to your activity: users who read your comments or answers will surely want to know more about you as an authorized voice and will start following you.
This advice is very useful for those brands with few followers: attract your potential customers by offering your advice and help.
#13 Share and mention your followers
Another very useful technique that works even when your community of followers is not very large is to share content from your followers and mention them: Who does not like to be mentioned and feel part of a community?
Do not forget that social networks are meeting places, of communities that seek common interests.
#14 Research relevant hashtags for your business
Another way to make your post more attractive to users is by using hashtags.
These keywords not only stand out in the post itself, but are great for tracking discussion around a specific topic and connecting with people using that particular hashtag.
Remember: if the hashtag relates to or can help you reach your target audience, buy Facebook photo likes USA include it in your post. But don’t go crazy over the hashtag! Too many hashtags can be more damaging to your social media feed and brand reputation than you think!
Discover popular and relevant hashtags for your brand, the people who use those hashtags are probably in your target audience. Use these hashtags to find posts and conversations that you can contribute to: these can be personal accounts or accounts from other brands. Either way, you get conversation instead of just throwing your message or product in one direction.
#15 Personalize your communications
Don’t be impersonal in your communications: take advantage of the channels offered by social networks to establish personal relationships: Favor 1-on-1 contact: make your followers feel that they are unique through personalized messages or through other private contacts.
#16 Use live video.
More and more social media traffic is coming from video rather than still images or text. This is due, in part, to the technological improvements of each platform.
Additionally, users are more likely to spend a few minutes engaging with a video than reading a long post.
Live video is available on various social networks. It represents one of the best tools available to increase engagement. People spend three times more time interacting with a live video than with a pre-recorded one. Additionally, video posts have 135% more organic reach than photo posts.
Any company or brand has enough reasons and topics to make live connections and attract the attention of its users: question and answer sessions about your brand, presentation of new products, etc.
After your live video, be sure to edit the highlights and post them separately. This way, your content continues to add value even for people who couldn’t be at the event when it was live. Video will continue to increase engagement for weeks or months after the fact.
#17 Ask for the interaction
Finally: Do you want engagement on your social media posts? … Well ask for it!
If you want your followers to comment and share your posts, tell them: ask your followers to retweet or like.
#18 Monitor Mentions
Monitor tagged and untagged mentions of your brand.
Not everyone who mentions you on social media will use a # sign.
Responding to mentions helps you win over your users and, as a result, they are likely to engage with your future posts.
#19 Take advantage of advertising campaigns
Each social network allows you to carry out native advertising campaigns at a reduced cost.
Invest in advertising campaigns on social networks in the hands of professionals who will optimize your results and your budget: you will obtain excellent results and your engagement will increase quickly.
#20 Analyze and measure
Yes, you can measure every action you take.
Analytics tools are really useful for monitoring social media engagement. You get valuable information to make changes for the better: From tracking the number of views and the number of clicks on links or images to finding the optimal times to post.
You must spend time to know your audience: Analyze to see which actions offer the best results. In this way buy Facebook photo likes USA, you can dedicate your time to those tasks that offer you better results because your followers like it and they show it by interacting and increasing their commitment to the brand.