We recently talked about how complicated obtaining engagement on a platform like Instagram has become in recent months. However, if it is about challenging scenarios, buy 50 real Facebook photo likes the case of Facebook can be considered even more serious, as revealed by the Icon square platform, after an analysis of various pages it was possible to determine that currently the average engagement per publication on this social network barely reaches at 3.22 percent while the average engagement per reach is at 0.09 percent. Given that this space continues to be key due to the number of users and that improving a concept such as interaction with people continues to be a priority, this time we will see some recommendations to boost engagement on Facebook.
According to information shared from Social Media Today, buy 50 real Facebook photo likes these are the practices that are currently considered effective for improving engagement on Facebook:
Post native videos directly to Facebook
With this first recommendation for engagement on Facebook, it should be understood that instead of uploading the video to an external platform, such as YouTube, you better choose to share the videos directly on Facebook.
According to the source, when published natively on Facebook, the video can play automatically once your Page’s followers see this material in their feed. The advantage of this is that you have the opportunity to catch their attention in the moment before they continue to scroll.
Currently, the videos that have the best results in terms of engagement are those that range from 30 seconds to 2 minutes, although the ideal time is between 60 and 90 seconds.
Optimize your videos and create video playlists
If you are already sharing videos natively on Facebook to improve engagement, consider optimizing them to maximize results. For example, you can place titles and descriptions that integrate keywords and you can also add tags.
According to the source, buy 50 real Facebook photo likes this will start to improve the chances that your content will be seen in relevant feeds through Facebook.
Once you have a collection of optimized videos, you can start organizing them into playlists. In this way, the related videos will continue to be shown to the user after having consumed the first one.
Continuing with the theme of videos to improve engagement on Facebook, one of the most recommended modalities today to achieve results in this regard is to broadcast live.
As shared by the source, when you go live the video goes to the top of your community’s news feed. In addition, people who frequently interact with your page receive a notification with which they can find out that you are transmitting in this way. As a result, boosting the news feed plus notifications means engagement is significantly improved.
Look at Facebook stats for data you can use
To improve engagement on Facebook, data can also be of great help. As the source points out, social network strategies cannot work, they change and must be modified to provide results. In this sense, it is highly recommended to consult the statistics of the page periodically (once a month) to take note of the content with which the audience interacts the most within that period of time.
When you do this consider what the theme of the content and format is, and use this information to guide future strategy. The general idea with this practice is to work on creating content within the lines that the audience enjoys and motivates them to participate.
Post exclusive content
The next way to get people to turn to see the content you post on your Facebook page and engage with them is to offer content that is exclusive to the platform. For example, you can share special discounts on the page or share the launch date of a case study or whitepaper on a key topic for consumers, before it is published on the site.
According to the source, this is a way to make content on Facebook really count or grab people’s attention because they won’t find it anywhere else buy 50 real Facebook photo likes. There are many exclusive content options so take advantage of them.
Interact and engage meaningfully
As a next recommendation, the source highlights that to obtain engagement on Facebook it is necessary to go out and look for it in a more productive way, for this reason it is necessary to interact and participate with the community in a meaningful way.
Every time the page of your brand or company receives a comment or message, you must respond, you must also guide and provide insights when the community asks you questions and be there to thank when there are positive comments.
Ideally, these types of activities should be carried out on a daily basis and at the time the interactions are generated, as long as the schedule or times and other activities allow it. In an ideal scenario, the social media manager or the community manager must carry out this task, but if this figure does not exist, the person in charge must establish a daily time to attend to comments and messages.
Make the most of user-generated content
Another of the most effective ways to achieve engagement on Facebook is by leveraging user-generated content. Every mention your brand receives across channels represents what this type of content could be, for example, if you received a good review on your website you can quote this message or share the link directly on your page.
You can do something similar to the above if someone shares a photo of your business or your products. However, in this case, you must request the authorization of this person to be able to share their content on Facebook or other social channels that the brand has.
Remember that user-generated content is a great tool not only for engagement, but also to boost consumer trust in the brand.
Finally, buy 50 real Facebook photo likes consider making use of cinemagraphs, in case you don’t know, these consist of animated photos, although technically they are video files that play in a continuous loop.
Cinemagraphs are highly engaging and stand out in the Facebook news feed so they are a good idea again to catch the attention of the community and motivate their interaction.