Managing a company page (Fan Page) seems easier than it really is. That is why in this post we propose 10 tips to improve the performance of your Fan Page.
Knowing what to post, for whom, when and how is the complicated thing when it comes to managing social networks. Each network has its own characteristics, so the publications cannot be the same for all of them.
In a Fan Page you have to be clear about several aspects. It is important to have a community of quality followers. Traffic, buy 50 Facebook photo likes quality content and engagement are other factors that you have to take into account if you want to be successful with your Fan Page.
How to manage a Fan Page
First of all, if you manage a Facebook page or Fan Page, buy 50 Facebook photo likes you have to specify the objectives you want to achieve.
The next step is to define your target audience. Make a profile of your ‘ buyer persona ‘: age, tastes, interests… The goal is to get to know your followers better and offer them what interests them the most.
When to post on Facebook
When to post is another of the main issues to be successful. The social network itself provides you with a statistics section. In it, you can see the results obtained on the Fan Page from the last 24 hours or the last 7 or 28 days.
Facebook statistics provide you, among other data, buy 50 Facebook photo likes the reach of the publications, the interactions obtained, the visits or the Likes.
And one of the most important aspects: when your fans are online. This metric will allow you to know in which time slot the largest volume of your followers connects, which increases the chances that your posts will be read and shared.
If your posts are read and shared, you have more chances of reaching a greater number of followers and increasing your community.
At this point, you will have already realized that to be successful in a Fan Page, buy 50 Facebook photo likes what you are going to publish is very important. The content you are going to publish has to arouse the interest of your fans.
Whether you’re just starting out in this world or if you have some experience, but you don’t know if you’re doing your job right because your posts don’t have the desired reach, check out these 10 infallible tips to improve your Fan Page and be successful on Facebook.
10 infallible tips to improve your Fan Page and be successful on Facebook
1- Use interesting text, images and videos
It is proven that multimedia content (photos or videos) captures the attention of users, buy 50 Facebook photo likes so it will help your message stand out from the rest.
It is advisable to share images of your products (600×800 pixels) or photos of your customers while they enjoy the services you offer.
In addition, your publications must be accompanied by a text of between 100 and 250 characters. The concise and precise post have a greater reception.
2- Insert links in your post
Facebook allows you to post with clickable links. It is essential to drive traffic to your website or to share links to interesting and new content for members of your community. Content curation is one of the techniques you can apply.
3- Power two-way conversation
One of the key factors of social networks is the feedback so you have to ensure that the publications are bidirectional.
Ask your audience to share their thoughts and comments about your products and services. It is a good method to retain customers and take into account what they say to know what they think of your brand and know your online reputation.
It is not easy to get feedback from the community, but you have to try it in every way possible, trying different ‘call to action’ and always with a positive attitude.
4- Offer discounts and promotions
To improve engagement with your fans, you should offer them discounts and promotions with calls to action and end date to give urgency to the post.
The posts with discounts of 20% or ‘two for one’… make people more willing to share the content, buy 50 Facebook photo likes so the word spreads more on the network about your business.
5- Create an editorial calendar
Creating an editorial calendar will not only help you to regularly publish interesting content every week or month, but it will help you not to miss important dates or events.
You should know that events related to current affairs or parties are the areas that arouse the most interest among users of social networks, so you can adapt your publications.
6- Schedule your posts
Facebook, like many other social media tools, allows you to schedule your posts to better manage time.
Ideally and most effectively, you should schedule your posts for when most of your fans are online. This data can be obtained in the statistics section (publications) as we have already told you before.
Regarding the number of publications, it should be noted that balance is the key. It is negative to publish five posts a day and then spend six without providing content. An average of one to three daily publications would be within normality.
7- Segment your ads
If you have defined your target audience, now it will be very useful, buy 50 Facebook photo likes since Facebook allows you to segment your audience so that your ads reach them through Facebook Ads. In other words, your ad will reach the fans that you decide and that among them share, for example, age, interests, location, language or educational level.
Segmentation allows you to personalize the ads, increasing your chances of arousing the interest of your users and even selling your product or service.
8- Monitor your competition
Information is power, so don’t hesitate to visit your competition’s Fan Page. The goal is to find out how you manage your page and what tactics work best for you to see if you can apply them to your specific case or improve them. Monitoring your competition can be of great help.
9- Pay attention to Facebook algorithms
The news feeds of the profiles or pages are not the same. Each of them is different from the other. Why? Because Facebook wants the news that appears on each of our walls to be the most relevant to us and we get to interact with the posts by making comments, buy 50 Facebook photo likes sharing or liking, for example.
To do this, Facebook uses algorithms that it updates periodically and that can affect your publications, so you have to be attentive to the algorithms, which, as a general rule, are published on the Internet whenever there are updates.
10- Check the results of your publications
Do not forget to review the results harvested with your publications periodically. It will help you to know what type of content your audience is more or less interested in and to measure the return on investment (ROI). And if the results are not what you want or something does not work for you, the key is to try, try and try again.