As a result of the constant change in the Facebook algorithm and the way its news page and feed work, many marketers believe that organic reach on this social network is becoming truly impossible. But while it may be more difficult for our content to rank organically without advertising buy Facebook likes photo, it is definitely not impossible if we know how to do it and where to direct our efforts.
Facebook and organic reach
Most of us believe that the reason organic reach is declining is simple: Facebook wants to encourage brands to spend more money on paid advertising buy Facebook likes photo.
To combat news interface changes and their negative effects, the first thing we need to do is post content that is visually appealing and interesting. This type of content will help start a meaningful conversation with your audience and encourage them to engage, especially in the comments section. Let’s look at some recommendations:
Post native Facebook videos
If you want to improve your organic reach, you need to start capitalizing on one of the most engaging and easy-to-consume content formats: video.
Native Facebook videos achieve a higher organic reach rate compared to statuses, links, or even photos. So, we must make the most of this format.
Create Facebook content that increases audience engagement, for example by being emotionally charged, expressing understanding of the audience’s needs, buy Facebook likes photo and offering solutions to their problems. The trick is to deliver the most valuable and compelling information in the first 3-5 seconds of the video to engage viewers.
Adding captions and Facebook hashtags to videos or animations is great to make them easier to consume and easier for the audience to reach.
Avoid the use of clickbait
Although using clickbaits is tempting, today it is important to avoid using this type of strategy to get the attention of the audience.
Facebook today pays enormous attention to the quality of posts buy Facebook likes photo. This means that if you post poor quality content or questionable links, you are likely to draw attention to the platform, but in a negative and counterproductive way.
That is why, whenever you create and publish content, you should ideally stay away from suspicious practices such as the use of clickbaits, and it is not worth taking the risk.
Take advantage of trending topics
Create a solid content strategy by following the trending topics on the platform. You can even use the Facebook Business trending tool to see what’s hot by category, industry, date, age, gender, and more.
You can also use another video format, live, to improve your organic reach on Facebook. According to data from Social bakers, live video has nearly doubled the engagement of regular video posts buy Facebook likes photo.
Live videos have great potential to generate conversations. People love to tune in and interact with videos that are happening at the moment.