Tag: buying likes on photo on facebook

The Facebook algorithm continues to do its thing. At the end of 2019, according to data provided by Hootsuite, the average reach of Facebook posts dropped another 2.2%. This means that, organically, a publication does not reach more than 5.5% of the followers of our page. Also, the more followers, the lower these averages are.

Although the Facebook algorithm is not the only factor that affects this reach, it has become the most important. Therefore, if we don’t keep up to date, we will have a harder time getting our content seen.

After all the controversies that have arisen in recent years, Facebook is committed to gaining in transparency. For example, you are conducting surveys to collect data and opinions directly from your users. And now there is a button to click if we want to know why a post is appearing on the wall.

So what can brands do that don’t want to spend hundreds of dollars promoting their posts? At Hootsuite, he offers us nine important tips.

1. Start conversations that encourage your followers to talk to each other

According to Facebook, one of the algorithm’s key ranking factors is whether a user has previously engaged with that page. And while it’s hard to get them to interact with our brand page the same as their friends’, those likes and shares they give us go a long way toward increasing our reach on future posts.

This means that we must throw all the meat in the spit before the algorithm begins to recognize and reward the value of our page. But be careful, we cannot publish just for publishing, because if the content is of poor quality, the algorithm also detects it.

Therefore, the best way to get engagement is to be genuine.. Or maybe inspiring, funny, interesting or curious. And remember that you don’t have to be controversial to generate debate.

2. Post when your audience is online

Actuality is another factor that influences the algorithm. That is, if what we publish is new, it will work much better. To this, we must add the fact of publishing it at the best time for our audience. But when are our followers connected?

B2B brand posts work best between 9am and 2pm on Tuesday, Wednesday and Thursday. Posts from B2C brands (such as hotels) perform best at midday on Monday, Tuesday, and Wednesday.

3. Beware of publishing content that makes us lose rank

It seems complicated that someone ‘risks his life’ by publishing this type of thing, but it is better to clarify what Facebook penalizes the most:

• Links to sites that use stolen or copied content without any added value.
• Borderline content (offensive content, but not prohibited)
• Misinformation and fake news.
• Misleading health information or miraculous or dangerous cures
• Fake or manipulated videos marked as fake that have been verified in this way

4. Post high-quality videos longer than three minutes

In May of last year, Facebook announced that the news feed will show more and more original videos. The algorithm grows at the rate that these factors are met:

• Loyalty and intent – ​​People search for our videos and return to them.
• Video and View Duration – Video that people watch for more than one minute and that are longer than three minutes.
• Originality: videos that are not reused from other sources and that also have a lot of added value.

And there’s one tip that never fails: make sure you use live video streaming, as it averages up to six times more engagement than an embedded video. Oh, another thing: cats and babies, they succeed.

5. Post frequently and consistently

According to Facebook, Pages that post more are more likely to be more meaningful to the audience. Posting frequency is therefore a ranking signal that can help rank our page better.

Therefore, having a social publishing content calendar goes a long way in keeping our audience interested and engaged. And besides, there are schedulers like Hootsuite that help you schedule everything without much hassle.

6. Leverage Facebook groups that are meaningful to your audience

Groups continue to be one of Facebook’s most valuable tools. The key for brands is that users can see more content from groups in their newsfeed.

Facebook is also doing its part by promoting the feature with a new Groups tab where the new content of each of them is classified. Plus, help people discover new communities of interest with a “suggested groups” sidebar, as well as in other highly visible places across the platform.

But, how can hotels take advantage of this commitment to groups? We can start a new group based on our brand. A group that encourages debate, problem solving and, at the same time, a place of entertainment where our audience can find interesting information.

7. Support our organic posts with paid ads

While the organic content of our brand can improve the relationship with our audience, ads on Facebook are still the best way to reach not only our followers, but also the community of more than 2.4 billion users of the platform.

In addition, the ability to segment the ads that Facebook gives us allows us to reach the audience we want. Especially now that Google has announced that Chrome is phasing out third-party cookies.

8. Invite your followers to see you first

With Facebook’s strategy of gaining transparency in how the news feed ranks content, users have gained control over what they see.

Let your followers know that they can check the “see first” option so that the algorithm knows that our posts are important to them. Of course, this technique works best when you produce content that is consistent and engaging for your audience.

9. Empower your followers to defend our brand

The decline in organic reach has caused marketers to turn to tactics as old (and efficient) as word of mouth. This is, for example, the premise behind influencer marketing, but in a much more authentic way. Spreading the word of something helped by our employees or guests is, without a doubt, a very effective tool.