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Facebook is the main social network to generate traffic for many companies. Through this platform you can create a community that helps you increase your brand recognition and convert those followers into potential customers.

In addition to having your Facebook page optimized, the content you post on it will be the best way to communicate and engage with your audience. These contents can be organic or paid.

Organic content: it is the one that is published on the networks and does not involve a cost to have greater exposure.

Paid content: it is content that has an advertising objective to have a greater reach, get leads or sell through Social Networks.

Some advantages that you can have when using organic content are:

• Is free
• It is controlled by algorithms
• Quality content is better than quantity.

Because Facebook has managed to monetize itself through advertising, now only 5-10% of your followers will be able to access your content.

These numbers are really very low, but you can take advantage of some strategies that help you generate useful and quality content for your users through Inbound Marketing and SEO.