Facebook, when used effectively, can extend your reach to more audiences. When left alone, the amount of range will be nothing but disappointing, buy Facebook photo likes $1 especially if you only have a small follower base.
It is important to understand how Facebook classifies content in the newsfeed in order to optimize our content for a broader reach. With the algorithm constantly evolving, being up to date and informed will allow users to stay ahead of the competition.
As a marketer, I constantly have to find ways to efficiently and effectively promote content to my target audience. And most of the time, I don’t get a quote.
Social media is not a magical channel that generates views and engagement without research and effort. Yet many non-marketing colleagues expect us to effortlessly evoke attention by slapping a picture and typing out a few sentences.
Having worked in such environments deepened my knowledge for the platform and made me a bit more resourceful.
But not everyone needs to follow the same path as me.
Here’s a crash course in seven practical tips that will help improve the organic reach of your future Facebook posts. It has worked for me in almost every industry. It is not my interest to make a Holy Grail, since you will see that it is not that deep, but they are things that work. Don’t pass them by.
1. Use visuals/videos
Use relevant and appropriate material
The main presentation blog Prezi.com shares that there are four different types of learners. Not everyone likes to read a long block of text; some people are visual creatures and would interact with content that has visual elements. A simple infographic can help you communicate better through complicated concepts.
It is beneficial to include more than one sharing format to meet different audience preferences buy Facebook photo likes $1. This would allow people who consume the content to be more engaged, therefore reacting to the post or sharing it with their friends.
2. Encourage a conversation — ask a question at the end
Having a call to action that encourages people to share their own experiences would push people into a conversation.
A simple question like “Have you experienced X before?” it allows people to join and contribute to the conversation by sharing their own experiences.
According to a private Facebook webinar, there are a few factors that affect the prioritization of posts in the newsfeed:
- People who share a link through Messenger
- Commenting on or liking a person’s photo or status updates
- Multiple responses to a photo or status update
- Significant interactions
Therefore, by encouraging a conversation, buy Facebook photo likes $1 you increase the likelihood that people will carry out one or more of those factors. And this improves the organic reach of the Facebook post.
3. Have a conversation with people: chat with them in the comments
After encouraging a conversation, the best thing you can do is moderate the conversation. In this digital age, being there in real time counts. If people were looking for a slower conversation, they would have written an email and left it in San José (capital of my country) to be sent wherever they want.
Here are three tips to start the conversation:
- Respond promptly – This is not an email; people expect quick responses on social media.
- Thank people for reading – A little gratitude would help build rapport and get people to open up and have a more casual conversation.
- Be positive – People are attracted to positivity. No one wants to be around a negative. Just like negative vibes, positive vibes are contagious. Think positively and the commitment you have will be positive. Don’t forget to congratulate and praise when appropriate!
4. Post at peak times
Posting your content when traffic on Facebook is high will allow a greater chance of your content reaching more people. Playing the numbers game, even if the quality of your content is poor, just posting at the optimal time can give you higher organic reach than having great quality content posted at the wrong time.
To know when the peak time is, a strong understanding of the target audience is required. One of the key characteristics of a target audience to understand is demographics.
Knowing the demographics (e.g. country of origin) would allow you to estimate when peak times are and convert to your local time.
There is a lot of research and case studies showing traffic peaking for certain audience groups.
From my personal experience, posting around 7am. M. At 9 a.m. m. and from 6 p.m. m. to 8 pm
If you’re not sure about peak times, that’s fine. You can always test your posts at different times of the day like a lab experiment and see what works best.
5. Use relevant Hashtags
Brainstorm a list of topics that are in the post and choose the ones that are most relevant or have a wider audience. Using relevant hashtags helps people find your content more easily. Add them at the end of the post or between texts when appropriate.
Don’t overdo the hashtags and flood the post or it will look like you’re begging for attention, which makes you look desperate.
A comfortable number of hashtags for Facebook posts is around three; anything else just makes it messy buy Facebook photo likes $1.
Flooding your post with hashtags or forming your sentences with hashtags will also make it look ugly.
6. Tag relevant people/pages/groups
In addition to hashtags, you can also tag the topic in the post. This will allow members of that page/group to view the post, so they can contribute to the conversation and improve the organic reach of the post.
The more relevant your tags are, the more likely you are to reach more people.
The same rule applies to hashtagging: don’t overdo it.
7. Share the post in communities/groups
Also, you increase the organic reach of your post by sharing it to various communities and groups.
Create a list of relevant groups that have similar topics. Then go to all the groups and share your post there.
Understanding how Facebook prioritizes your content in the news feed will give you an edge in improving the organic reach of your content buy Facebook photo likes $1. By putting some of my experience in this article, I hope you can get something useful!