Based on my experience, I can share with you that the question my clients ask me the most is: Can I sell on Social Networks? My answer is yes, in fact, it is one of the main objectives when creating a “Social Media Plan” since it is a process that requires a lot of strategy and time, so do not get impatient and pay close attention to take the right steps.
One of the most common mistakes of people and companies that decide to sell through these means is that they do not have any type of strategy, which leads to a great waste of time and money. So, if your desire to sell on Social Networks is serious, I recommend you hire a specialist, in this case a “Digital Trafficker”.
Keep these recommendations in mind when posting on your Social Networks.
1. – Identify who your target audience is (what type of people you are targeting) The research must be very deep, for this I recommend that you use the EMPATHY MAP where you can define how you should talk to them so that you reach them, which is what that at that moment they need to solve their problem, their interests, etc.
2. – Consider a pricing strategy according to the target audience buy Facebook post likes instant you are working with and who you want to reach, taking into account that it will take time for them to trust you and establish a relationship with your brand.
Design strategies to offer low-value products as well as high-value ones that are always oriented towards solving a relevant problem for your client at that moment.
3. – Analyze your competition, buy Facebook post likes instant in this way you will be able to identify new opportunities and practices to implement them in your business.
4. – Set SMART goals; this refers to being specific in what action you want to achieve, being measurable by defining how much? Having achievable objectives according to your company and its reality, relevant to the company, and how long do I plan to achieve it?
Here come the Strategies
1. – Make a sales funnel on Facebook (which can also be used for another social network)
Its objective is to give all the information to the target customer that you have already defined (and if you did not, focus on it) so that when they decide to buy, they will do so with you. The funnel is made up of 4 stages.
- Knowledge: They help you make yourself known; Contests, sweepstakes, Marketing with Influencers, Publications to increase engagement
- Consideration: Where we listen to the audience and do everything to know the opinion of the followers; On the other hand, we give a lot of valuable information to our audience and information about our brand and products or services through demo videos, interviews, Facebook Live, Webinars.
- Purchase: we carry out promotions that promote purchase by giving away Bonuses, discounts if the purchase is by contact on the social network, free shipping, etc.
- Loyalty: Facebook groups to give more valuable information and constant attention.
2. – Advertise on Facebook
Buy Facebook post likes instant invest in advertising or your publications will be practically invisible. Remember that, if there is no solid strategy behind it, it is most likely that your campaigns will not be profitable. To do this, determine your objectives very well, get informed or hire people with experience to avoid losses.
3. – Create a store on Facebook
If you haven’t done it yet, you should do it today, this is an excellent support tool that Facebook offers you to show your products and reach a very high reach, given that every day new people are using and discovering products or services with Facebook, buy Facebook post likes instant do not waste this opportunity and start adding your products with clear and precise descriptions of what you offer.
4. – Tag the products of your store on Facebook
This is very useful when you add the label of one of your products to your publications, since they are shown at the bottom as an invitation to the user to see what it is about, this is a spectacular way to increase the sales of your store on-line.
5. – Remarketing campaigns on Facebook
This is very useful to draw the attention of your users again buy Facebook post likes instant, it is like giving them a little push so that they finish making their pending purchase or look for an item that is of interest to them, this is of great help because we are impacting people who already know, which considerably increases the purchase.
I know that when you start applying each of these strategies you will have a lot to tell me and I will be delighted to read you, in the end your creativity is what matters, go ahead and make it possible!