Facebook groups allow us to build a closer relationship with the audiences of our brands. It is a format that can be used in marketing, buy Facebook post likes in United Kingdom different from the personal profile, the fan page, the market place, the stores, among other tools.
Generating brand recognition and interaction with our content is of vital importance to achieve sales. I have always defended the idea that nobody buys products and services that they do not know about. For this reason, it is necessary to make content that allows the recognition of our products in the target audience.
It is no secret to anyone that social networks are a business, where their shareholders expect profits which are obtained from the paid advertisements that companies make so that their commercial messages reach the ears of their customers. Currently, buy Facebook post likes in United Kingdom social networks such as Facebook and Instagram limit the reach of our messages in order to increase the advertising investment of advertisers. However, we can find in the Facebook Groups an opportunity to reach our market niche, generating value through our content.
What are Facebook Groups?
Facebook groups are spaces that anyone can create from their profile and have the purpose of bringing people together around a theme or characteristic that they share. For example, there are groups segmented by interests, such as lovers of Rock and Roll, summer fashion, and ecological travel. We also find groups by behavior, for example, for those who live in a sector of the city or who belong to a particular profession, among others.
The market has evolved, it is not limited to a momentary interaction with its clients, but rather they seek to convert them into frequent clients, buy Facebook post likes in United Kingdom spokespersons for the brand and ambassadors of its services. Engagement allows you to measure the level of commitment of consumers and users with a brand, and analyzes the conversations that are created from that.
The purpose of marketing in Facebook groups is to bring together people who are part of the company’s market niche, around the theme of its products, but without any commercial purpose. It is about providing them with information and value around the brand’s market and sector, without the objective of selling but of providing well-planned content that is attractive to the target audience.
This concept arises as a response to the rapid digital development, with special attention to social networks and any type of platform that handles the same immediacy and interaction with users, becoming a procedural element that must be stimulated daily and with an adequate use and approach of the indicators can be measured and analyzed.
Properly segmented audiences on Facebook are a treasure that can potentially generate much more positive results compared to other media or formats. To achieve this, the tools that the platform provides must be understood in order to correct behaviors that do not generate results and increase those actions that are having greater results.
Develop a strategy that increases followers in Facebook Groups
Despite its explicit name, it is not just about creating a group on Facebook under the name of the brand or company, a long-term approach that generates answers to the big questions about consumer behavior is important. It is a space that will strengthen ties with customers and generate new forms of communication with them. Buy Facebook post likes in United Kingdom one of the most relevant attractions for companies is the high number of users who have a presence on the social network, not to mention the great tools that range from the free version to the paid version to understand the audience more easily.
Find new allies in Facebook groups
The objective of social networks like Facebook is to create a community, which is why the groups in this social network, in addition to allowing you to sell and have commercial activities with customers, allow you to establish communication aimed at developing a relationship with the audience.
These connections work better when segmenting the audience and on this platform it is possible to reach audiences that are so specific and committed to the brand that a two-way communication is established, buy Facebook post likes in United Kingdom in which both the brand and the users can generate opinions, listen to what the other side wants to say and participate actively.
Two types of Facebook Groups you could create
There are different types of group that can be created from the brand strategy. In this space I want to recommend two. The first is the creation of a group around gathering the audience with the total absence of the brand. In this case, the brand should not be seen anywhere, avoiding creating a concept of a commercial tool in the group. For this type of Facebook group, the brand will generate content and allow its audience to also perform, providing the best possible content on the theme of the company’s products.
For example, if you have a motorcycle company, the group could have a name like Lovers of Motorcycles in Mexico City. Your content should only include comments and reviews of motorcycles, new designs, comparisons, tips, secrets. The content is also likely to name the competition and its benefits. For the audience, there will be no evidence of the brand that the group manages. The benefits that can be obtained in this case, is to gather the audience of interest to later, take advantage of the right opportunity and send a commercial message that benefits the brand. For example:
- “For that month, the brand Motos Oscar Auza, has granted a discount to the entire community of this group”
The second type of Facebook group is the customer management group. It is about not being a brand that only sells, that is, having a more comprehensive presence in the social network, in which you participate more actively in different spaces, generating debates, opening topics of conversation and allowing participation and generation of information useful for users, buy Facebook post likes in United Kingdom highlighting the differentiating factors of the brand and its commitment and social or environmental contribution. This is one of the organic tools that generates the most loyalty from customers who are increasingly interested in learning about the brand and in supporting those that show interest in social, human, economic and even political aspects.
On the other hand, it is possible to create a group of the brand or company, in which its own content is generated focused on the market segment that is within its marketing strategy. This allows clarifying doubts that users and future customers have regarding the product, generating a positive image and subsequently a link between the community and the company.
Benefits of Facebook Groups
Among the main benefits that can be achieved through groups, we can find:
Segment the audiences
This is a vital step in the creation of any communication or marketing strategy as it allows resources and efforts to be focused on those interested in acquiring the products or services. By having a good fan base, you can generate and launch personalized Facebook Ads campaigns. This tool works only from business pages or fan pages, because you can’t make advertisements from a group.
Groups with human communication
It is a reality that brands that do not show their human side lose the emotional bond they have with their customers, since they do not want to feel that they are only seen as a number for the brand, but on the contrary, buy Facebook post likes in United Kingdom they value those that show their interest in knowing your audience, knowing their tastes, their contexts, their realities, their daily lives, among other things. That is, those that are an ally and not just an offer point.
Internal Communication Development
Communication between team members or collaborators is very important, since the uniformity of the message that is transmitted depends on it. Being in a constant generation of ideas and socialization of results can increase the content that the brand generates aimed at fulfilling the objectives.
It is the most popular and engaging format at the moment, thanks to its speed, versatility and exposure. People value movement and creativity, more information in less time, which is why it can be a great resource to give visibility to the brand in an easy and dynamic way.
Useful and quality content
When creating the group it is important to plan the content to be shared. The generation of this content can mean for many a long and tortuous process, however, there are various types of content that can be used to follow the market segment without having to fall into direct sales, and on this page you will find more articles that can generate ideas for your brand content. It is important that the contents transmit quality and useful information for the followers since they tend to reward this type of recommended actions or share them on their social networks, generating more visits and exposure for the brand.
Social networks are mainly a leisure space, where creativity matters a lot. This premise is very important when it comes to interacting and generating content for the public, so finding an idea and looking for different ways to communicate it in dynamic formats can attract more people to the brand’s group or community.
Analyze and understand metrics and statistics
Currently, social networks provide a lot of information to public profiles regarding their content and the interaction they have with users. It is important to pay attention to these analyzes since they show what content they like the most, what formats they prefer and what they are looking for on the page.
Hours to post
Despite the fact that there is no one hour that guarantees that the entire community that has been created sees the contents, buy Facebook post likes in United Kingdom there are hours with a greater presence on networks and to find the one that best suits the contents of the gang, it is feasible to carry out tests by publishing in different schedules and analyzing the interaction of people with them.
As well as the schedules, there are days that can mean more views for the brand, therefore better results. Another way to identify these golden hours and days is to analyze the posts and publications of the competition or related pages and show which days generate more interactions.
Users like to be part of a community, so they look for brands that have many followers that are consistent with their posts, that receive good opinions and comments, and that are active with their users.
Knowledge and authority
Remember that users are not empty minds, they may have knowledge about certain topics, which is why the content that is published must show that the company or brand knows what it is doing, buy Facebook post likes in United Kingdom is an expert on the subject and is open to sharing its knowledge and learn from their community. They are not looking for a brand on a pedestal, they are looking for brands with experience that not only sell to sell, but also because they seek to meet a need or solve a problem that they know well.
To conclude, it is important to highlight that in these Facebook groups you can have great success, however, this requires time and effort. Among the success stories that stand out is that of the Tag Livros brand, which is a company focused on a book subscription system that sends its subscribers boxes of books according to their participation in the groups. They evaluate their audience and involve them in discussions or conversations related to the world of literature.