Buy Facebook Post Likes India Facebook Trends for Your 2022 Strategy

Year after year, buy Facebook post likes India continues to be one of the favorite channels for marketers thanks to its great reach and the many possibilities of Facebook Ads. But that does not mean that we continue to do the same type of marketing on Facebook, since the behavior of users and brands is evolving.

Organic Facebook Trends in 2022

1) The engagement gap between Facebook and Instagram is expanding

In the second quarter of 2020, the total number of interactions (likes and comments) generated by brands on Instagram was 5.2 times higher than the number of interactions on Facebook. In the second quarter of 2021, the difference increased, since the interactions on Instagram were 6.4 times higher.

On both networks, the number of interactions per post has been declining since the third quarter of 2020.

2) Images succeed on both Facebook and Instagram

If we analyze brand profiles worldwide, images account for 72.5% of Facebook content and 61.2% of Instagram content.

The second most popular format on Facebook is video (16.5%), followed by links (9.4%), status updates (0.9%) and Facebook Live videos (0.7 %). It should be noted that despite their low use, live videos are the ones that get the highest number of organic interactions.

On Instagram, the second most popular format is video (19.8% of posts), followed by carousel (19%), which can include both images and videos.

3) IGTV is more effective at generating engagement than standard video posts

Since the launch of IGTV, the Instagram app has added multiple integrations to increase views and engagement, such as including IGTV content in the Explore tab and allowing creators to embed IGTV video previews in their Instagram feed.

In the second quarter of 2021, it seems that these integrations are starting to pay off. IGTV managed to get close to the engagement levels of photo-based posts and outperformed standard video posts.

4) Posts with fewer hashtags tend to get better results

According to the Emplifi study, Instagram posts from news and media industry accounts that didn’t include hashtags got nearly twice as many engagements as posts that did.

In branded accounts, posts with 1 or 2 hashtags got the highest levels of engagement, followed by posts with none.

The conclusion is easy: including too many hashtags in the posts is not an effective strategy to generate more interaction. Ideally, limit the number of hashtags per post and try to make them as relevant as possible.

5) Shorter (and Longer) Posts Drive More Engagement

Instagram posts with less than 50 characters received the highest number of interactions in the second quarter of 2021. Interestingly, the average number of interactions goes back up once you exceed 500 characters, which tells us that both very short posts as the very long ones are the ones that give the best results.

One possible explanation is that users view very short and very long posts as different types of content. In the short ones, the image is the main content, buy Facebook post likes India while in the long ones the text takes on much more prominence.

6) Influencer activity stabilizes

The number of sponsored posts from influencers dropped sharply at the beginning of the pandemic, but has recovered and stabilized. According to Emplifi, this is one of the key Facebook trends for the second half of 2021.

7) Mentions of LGBT pride have tripled in 2022

The number of brand posts that include hashtags such as #pride or #pridemonth have been on the rise since 2016, but the jump between 2020 and 2021 has been very significant, especially on Facebook.

Brands are increasingly aware that their audience expects them to take a stand on important social issues. Although it may seem that many of them are not directly related to their products and services, brand values  ​​are important to users. Therefore, brands must reflect on how to communicate their position on social issues through their marketing strategy.

8) Telecom brands are the fastest to respond through Facebook

The telecommunications sector has stood out for its customer service on social networks, as it has the fastest response time both to comments (2 hours and 40 minutes) and to direct messages (14 minutes). In addition, it responded to the highest percentage of user comments (35%).

Other sectors with fast response times were airlines, companies in the financial sector and e-commerce. In contrast, the alcohol and beverage sectors were among the slowest to respond.

These data suggest that service-based sectors are the ones that have put the most effort into customer service on social channels.

Facebook Ads Trends in 2022

9) Global spending on social ads has increased 50% annually

According to the Emplifi study, the changes in online habits caused by the pandemic are here to stay and brands are increasingly relying on social media marketing.

If we compare the first and second quarters of 2021, buy Facebook post likes India the growth in investment in Facebook Ads is only 3.2%. But if we look at the figures from last year, we find that marketers have invested 49.9% more compared to the second quarter of 2020.

10) Higher CPCs and Stable CTRs

Compared to the beginning of the pandemic, the cost of advertising has increased. Globally, the cost per click increased by 85.1% annually in the second quarter of 2021.

This cost implies more pressure for marketers, who have to make the right decisions so as not to waste budget. Fortunately, the CTR of Facebook Ads has remained very stable, which tells us that the ads continue to offer value to users.

11) The reach of Facebook Ads decreases by 12% per year

According to data from Emplifi, the reach of Facebook Ads decreased by 12.4% from the second quarter of last year. However, this figure is not considered alarming, since it had risen 30% between 2019 and 2020, in part due to confinement and greater digitization of the population. In any case, marketers should be aware of this Facebook trend and adjust their strategies accordingly.

12) The latest news section and in-stream video offer the best CTR

More than half of social ad spend goes to the  Facebook News  Feed, followed by the Instagram feed, Instagram Stories, Facebook video feeds, and Facebook in-stream video.

In terms of effectiveness, Facebook’s in- stream video is the location with the highest CTR (0.33%), followed by Facebook’s breaking news section (0.29%). The difference with the rest of the locations is very notable, since their CTRs have not managed to exceed 0.10%.

Conclusion: The biggest Facebook trends for 2022 and beyond

  • The engagement gap between Facebook and Instagram continues to widen, with users engaging much more with live video than traditional content formats. Brands should take this trend into account and incorporate video and streaming into their strategies on Facebook and Instagram.
  • Customer service is a key aspect of social media. With more and more customers turning to Facebook and Instagram to resolve their issues, buy Facebook post likes India brands need to assess their processes to ensure faster responses and solutions. One possible option may be to automate some of the customer support through chatbots and other AI solutions.
  • The most important Facebook Ads trend is rising costs and shrinking reach, which increases the difficulties for marketers. To get the most out of quotes, it’s essential to send messages to the right customers at the right time.
  • To get the best results from Facebook Ads, you need to focus on designing ads and content that resonate with your audience and respond to their needs. For this, it is essential to know our ideal client in depth and to know what they expect from their interactions with brands on social networks.
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