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What is organic reach?

It is the number of users who see your content, post or news on your social networks naturally, that is, without you having paid for the promotion of the content you published.

For example, if your page has 1000 followers or fans, with organic reach you can reach 6% or 15% of the total of these people, this means that 150 users will be able to see your publications.

Benefits of organic reach

• You don’t have to invest money, just time to grow your business on social media.
• The information reaches the people who are interested in your product or service.
• You can generate more traffic on your website, blog or YouTube videos.
• You can increase your following by participating in contests or sweepstakes in which you involve your audience.
• The results are more effective because you are reaching your audience through content that is really of interest to them.
• You have a higher probability of conversion, since the people who see your content really identify with what you are offering.

10 tips to achieve organic reach

• Fewer images: Facebook wants you to share fewer memes and images than news. Start creating articles of general interest on your blog, if you create a long text, people will click on “see more” which will increase the organic reach of your page.
• Publish regularly: If you share content from time to time it will make organic reach more difficult, publish more frequently so that more people visit your page and the content begins to reach more people.
• Create specific content for each social network: you must create different content for each of your networks, not all social networks work in the same way, therefore you must create content that adjusts to the characteristics of the social network in which you want publish, this way you can make your outreach more effective.
• Try to understand an algorithm: each social network works differently and they are constantly changing, so you must know what content to prepare. For example: Facebook values ​​more content that generates interaction with members of the community, while Instagram does not organize its posts chronologically.
• Add calls to action: these are essential to improve organic reach, since you are directly encouraging your users to interact with your content, in addition to the above, you increase the number of actions and the friends of your followers will see your publications and you will increase the views.
• Avoid the easy click: if you’ve seen posts like “when you see what happens to this woman for leaving her daughter alone, you won’t believe it”, I have to tell you that Facebook made changes to its algorithms and these types of posts don’t bother you anymore. They will help improve your engagement.
• Mention influential pages or users: this alternative improves the reach of your page because Facebook is always showing pages that include mentions or tags of people, but keep in mind that doing it too often can become spam.
• Don’t be irrelevant, try to be timely: join the trends, publish in real time about recent events or events that are happening at the moment and associate your brand with the event. People will already be searching on the topic and it is easier for them to see your publication. 
• Keep the schedules in mind: find your optimal publication time, in this way your reach will be much higher, which means that the people who will see your publication will be many more than if you publish at any time.
• Follow a strategy: plan all the content that you are going to upload to your social networks and follow a strategy that makes your users loyal, in this way you create your own line of work that will generate remembrance in your fans.
• Groups on Facebook: Facebook groups allow you to create-manage groups of people who have an affinity in common and participate in them on a particular topic in a bidirectional way, unlike Fanpages in which communication is unidirectional and they do not allow almost interaction with users. These groups, in the latest Facebook update, have priority in the new feed.

What to do in the face of a drop in organic reach?

• Use Facebook live: start streaming videos on Facebook Live, because your users can spend more time watching live videos than traditional videos.
• Share interesting videos: videos on social networks must be attractive and make users stop to watch them, use subtitles, animation and visual elements.
• Dedicate most of your time and effort to the materials you have: focus on digital channels where you can upload more extensive content such as your blog or website, Create Ebooks, success stories or videos to continue generating traffic.
• Encourage interaction: when you upload a publication, put at the end of your text, video, reminder or event, “if you liked it, share”.

It is a reality that organic publications have less and less reach, it is time for you to learn to understand the new algorithms and follow the tips so that your organic advertising does not fall and you can reach your audience in the most optimal way.