For some time now, it has been practically impossible to communicate well with the market without a good digital strategy. Website creation, advertisements and sponsored links are already part of the daily lives of many entrepreneurs. And now, putting aside social networks is also out of the question.
Social networks increase the visibility of brands and companies and provide the construction of a stronger and lasting relationship. But to get the most out of it, you have to do it right. Next, check out 4 tips on how to increase organic reach on Facebook efficiently.
Make your posts at the right time
Posting quality content has been part of your digital marketing strategy for a long time, but still the result has not been as good as you would like? Perhaps the problem is timing. Just like traditional media, Facebook has its peak times. According to data from the tool itself, in general, this occurs from 1 pm to 5 pm. But before you always post at this time, study your target audience and find out what their habits are.
When do your followers usually post the most? Following this trend, it will be possible to increase interaction and, with it, visibility, and then you will have found one of the most effective ways to increase organic reach on Facebook.
Post videos from Facebook, not YouTube
This tip is extremely valuable for you to know how to increase your company’s organic Facebook reach. You know that link with the video straight from your company’s Youtube page? Forget about him. It can even generate good visibility and interaction with your audience, but there’s a catch there. The problem is not the video itself, its format or its content, which remains interesting. The point is that Facebook prioritizes videos shared within its own tool when it comes to spreading content.
So have no doubts. Always prefer to upload the video on the social network itself and share, and this will be the best option for your business. Thus, you will achieve greater organic reach.
Make content that encourages comments
Telling something interesting, posting a video or a photo can generate countless likes, right? But did you know that comments greatly increase your page’s organic reach? This is because Facebook’s algorithm was built this way, ensuring that your customers’ friends can follow what he comments.
A good way to encourage comments is to ask questions, solicit opinions, and ask them to tell you what your audience is doing. And for the result to be even better, always do this accompanied by impactful images, videos and subjects that usually attract a lot of attention from your target audience.
Call to action
Call to Action is important in any marketing strategy and in the digital universe it is even more important. After all, social networks like Facebook were developed to help socialize among friends and everything that makes a person act is more quickly distributed throughout the entire network of acquaintances. So, provoke your fans to interact. Again, questions can help, but you can also ask them to share their version of events, tag friends for an event, or tag a friend in a photo or post you made. In other words, the important thing is to open communication so that it happens in two ways.