What is Engagement, How to Measure It and Why It Is So Relevant to Your Digital Strategy can You Buy Likes for a Facebook Post

Within the digital world there are many words that we have imported from English, due to the lack of an appropriate translation for what they represent. One of these, can you buy likes for a Facebook post and one that is really important for digital marketing, is engagement, whose literal translation would be: commitment or bonding, as we prefer.

However, this translation remains somewhat general since engagement refers to the level of commitment of a consumer or user with a brand. This goes beyond purchases, and also takes into account the interactions, the identification of the client with what the brand represents, etc. That is why we wanted to talk about the importance of engagement, can you buy likes for a Facebook post the types and what and how it is measured.

Why engagement is so important

Engagement is not something that happens overnight. This concept grew and expanded thanks to digital transformation and, especially, can you buy likes for a Facebook post social networks and other media that allow constant interaction with users. It is a consolidation that brands achieve after multiple strategies and actions aimed at conquering, captivating and eliminating discomfort or points of friction for users.

Among other things, it encompasses constant interaction, trust, and even empathy with the company’s values, perceptions, and messages. This translates into long-lasting, sustainable and deep relationships, based on sensitive shopping experiences.

Types of engagement

We can talk about the following types of engagement when we are in the digital and business environment:

• Of employee, or employee engagement: it reflects the relationship between a company and its employees occurs when there is such enthusiasm, which is reflected in a work commitment that goes beyond what is expected and translates into a performance that is out of the norm.
• Customer, or customer engagement: occurs when a consumer or customer becomes a promoter of a brand or product at any stage of their buyer cycle.
• In marketing, or marketing engagement: it refers to the actions that a brand includes in its strategy to increase the engagement it has with its customers and followers.
• User, or user engagement: talks about the interactions that people have in the different digital channels that exist with a brand or product.
• From social networks, or social engagement: it focuses on the communication that is promoted in the profiles of social networks and their performance.

One of the environments in which the term is used the most is precisely this, around social networks, where it reflects the communication relationship between the brand’s profiles in each social network and its followers. In the case of eCommerces, can you buy likes for a Facebook post this occurs when a consumer becomes an active promoter of the brand, that is, when they have a certain level of trust in it and make it known.

Although it may sound abstract, this factor can be easily measured, with different metrics that vary according to the platform, social networks, blogs, stores, etc. It is even possible to measure it in email marketing strategies or in advertisements, as we explain in this video.

Just as it is possible to measure it in each of these sectors of the digital landscape, the aspects to take into account for measurement also vary. For example, to measure the engagement of a banner, metrics such as the bounce rate, session duration, page views, user comments, brand mentions and backlinks are taken, since these are the ones that most accurately reflect the interaction of the user within this type of platform.

How engagement should be calculated

Currently the most widespread way to calculate engagement is the one published in 2012 by Social Bakers, which proposes the sum of the number of likes, can you buy likes for a Facebook post comments and shares of a publication divided by the number of followers and is the formula used by most agencies and digital marketing tools.

In this formula, the same value is being assigned to all interactions, when each one of them presents a different level of relationship with the user. For example, sharing a publication implies that the user approves its content and endorses it to show it to others and a like simply shows some interest in it.

However, as a simpler and at the same time more effective model than the sum of the interactions, we bring this other formula, in which we weight each type of interaction. In this also, the total value of followers is discarded, because even if there is a large number, it is not always possible to reach everyone with the same content.

In this way, having a specific value for each interaction and contrasting it with the number of people who have seen the publication, it is possible to achieve a more realistic result on engagement. With this said, it only remains to give the necessary impulse so that the interactions take place.

And be careful, because in each social network there will be a different goal to achieve: while on Facebook and Twitter, a good engagement ratio would be between 0.5 and 1%, on Instagram if you have those numbers you can burst into tears. On Instagram, theirs is to have between a 3.48 and a 6.67% engagement percentage.

How to improve engagement?

It is necessary to know that the term engagement goes beyond social networks, so we should not only emphasize our social networks if what we are looking for is to create a strong link or commitment from our followers towards our brand.

Some actions used to improve commitment or engagement are the following:

1. Encourage, prompt and challenge them to engage and be interactive with your brand
2. Surprise them with actions or things that they would not expect from you, do not stay only on social networks.
3. Always respond to their questions or comments.
4. Try to have the best solution for their incidents or doubts, with the aim of always having them pleased.
5. Encourage user-created content.
6. Measure the results. To really make progress in your engagement, you will need to ask yourself what your goals are and translate them into a series of key metrics or KPIs.

Currently, social networks provide many opportunities to interact between a profile and its followers, which increases the chances of achieving better engagement. For that, can you buy likes for a Facebook post it is good to use participatory content, which invites the user to an action, such as trivia or contests. It is also good to be attentive to comments, personal responses are a great incentive for the relationship with users.