Today we have compiled 10 keys that will help you improve your Facebook strategy with your Fan Page. In this Facebook Guide we summarize the most important steps to take advantage of this social network and not waste time like many companies do. We have to have clear objectives if we want our strategy to be profitable in 2022.
Hello! Good morning, today I want to share with you this Facebook Guide that we have prepared. We summarize 10 very important keys to be successful and monetize the activity of your Facebook Fan Page. A series of points that will help you not only to increase your community but also to actively participate in the promotion of your brand and become your best ambassador.
Buy automatic Facebook post likes the management of Facebook pages is an important part of our Community Manager course, and these are some of the points that we recommend in class as essential. Unfortunately there are many companies doing it wrong and losing money on Facebook. That is why it will be especially important to have a clear growth and loyalty strategy.
10 Keys to a Facebook Strategy:
1. Share and create Value Content
Inform without more, does not add value and does not generate participation in social networks. Many companies start creating pages and make the mistake of filling their wall with commercial content without offering anything new. For this reason, your communication on Facebook must have valuable content that is close to your fans, content that, in addition to being useful, invites them to share it with their friends. A strategy designed and developed as recommendation marketing.
When publishing, buy automatic Facebook post likes think as an audience and share valuable content associated with your brand, but at the same time, be content that invites reflection, opinion and dialogue and above all that invites them to share with their friends.
Types of Value Content:
- Photographs (recent, past, old, emotional, etc.).
- Drawings, illustrations and graphics (that inform, shape concepts or generate empathy).
- Videos (tutorials, documentaries, testimonials, explanatory, funny, etc.)
- Information about the origin of the brand or product,
- Video or images about the “making off” of your brand or product.
- Screencast, podcast and interviews.
- Audio and music files.
- Challenges, surveys, riddles, hobbies.
- Tricks, formulas and recipes to get something.
- Guides, templates, practical and useful information, etc.
You can also share more extensive content in the form of a manual or catalog but associated with your blog or your website to redirect traffic to them. But in all cases, the way to communicate that content must invite the participation and opinion of your followers.
2. Leave your wall and participate in other Fan Pages and Groups
Facebook is the largest Forum in the world, and guess what: not everyone is on your Fan Page. If you want to grow and actively engage with users in your industry buy automatic Facebook post likes, you’ll need to get outside your Wall. Do not focus your strategy only on the Page and then do not blame Facebook that it does not work for you.
The interaction between Fan Pages is very interesting from a strategic point of view. Participate in other similar pages or related to your sector and interact with them and their followers: give your opinion and add value. If possible, leave a few interesting comments. In a single sentence: let yourself be seen.
Participating in other Fan Pages you will achieve, first of all, capture the attention of new users, and make yourself known. And secondly, you will have the opportunity to interact and network with other brands. As our 22 Referents told us in their advice for Community Managers, the network is not to Compete but to Share. And the visibility of both parties on other pages is very beneficial.
3. Get the most out of Segmentation
By putting segmentation into practice, you can increase the effectiveness of your content because you can make the same post and adapt it with small changes and direct it to different sections of your fans and make it seem like it is content designed specifically for them. Facebook offers you various segmentation criteria to choose from: age, relationship status, language, interests, type of education and geographic location; with which you can adapt variations according to the public that you are interested in highlighting or informing.
How is the segmentation done in the publications?
I am going to explain it to you in a simple way: first of all, it is important to know that, when we create a Fan Page, the segmentation is not activated. To activate the segmentation , go to the “Edit page” section at the top of your administrator panel and click on “Edit settings” and once in that panel you have to select and activate “Privacy of publications” .
To see if it is activated correctly, check if when writing a new publication, a new symbol appears between the clock-shaped button and the location button, in the form of a peephole, which is that of the segmentation. By clicking on segmentation you will be able to program your publications with different audience criteria and send each segment a different and adapted edition of the content you want to transmit.
4. Track time and post in past dates
It is a good resource to add additional content to your brand’s timeline when you need it. The publications are ordered chronologically according to the date and time that you give them and will increase the Time Line of your brand with a difference of days, months or years in the past. Buy automatic Facebook post likes this helps to reaffirm your brand on Facebook, giving the feeling that you have had a presence on Facebook for several years, even if you just opened your Fan Page.
5. Schedule your posts in the future
You can also schedule future posts with a maximum interval of up to 6 months and 15 minutes between each post. You can organize in advance and distribute the contents at the time of day that suits you best. Keep in mind the time difference between countries or continents, you will get them to see the content at the most appropriate time for your community.
The programming of publications is essential when it comes to being able to offer content at the right times for your followers, especially if your brand has an international presence, or if, for example, you must make a publication at a specific time and day in which you can do it live. Keep in mind that by segmenting and applying the correct schedule, your fans will receive the publication at the most appropriate time to encourage their participation.
It is important that you also know that when you want to view or correct a scheduled post, you can do it from the Activity Log you can review, change the time or delete the pending posts, but you cannot edit them. To access, click on “Edit Page” and “Use Activity Log” and voila, there is the log of your activity in the past and the posts scheduled in the future.
6. Encourage participation on your Fan Page
At this point, your main goal from now on will be to get new fans and users to engage with your brand. How is it done? And what works best? We can all give the answer, Facebook is a social network where, in addition to friends, we look for entertainment and where creative actions that give people a voice fit best.
7. Link the on/off line of your Fan Page
In order for you to achieve a complete diffusion of your brand buy automatic Facebook post likes, it is necessary to link, whenever possible, the online and offline part of the company. It is true that each one can be used on its own, but the interrelation in many cases enhances the effectiveness of each of them.
The most typical mistake of companies on Facebook is to have two parallel worlds. The first people to whom your actions on Facebook should be dedicated are your real customers and your offline community that already knows you. They are your ambassadors and you have to make them participate. How are strangers who don’t know you at all going to participate?
It is not just about creating a Facebook logo on your cards, in advertising or in the window of your store (if you have a physical location). The ideal is to show the user what they can find on your page as value-added content or as a place for participation.
8. Use images in your campaigns
Images are another important part of Facebook communication. Lean on images because in addition to making your publications more striking, they have the advantage that they cross the borders of language.
Images can also help encourage participation, unify your corporate image, and can even help develop your own brand style.
9. Use Facebook ads to promote your page
Facebook has worked hard to develop its Facebook Marketing department so that all the brands present on this social network can promote themselves and promote each of their publications, promotions or events in many ways.
Facebook could be the best platform to do segmented marketing campaigns. Facebook is a very complete database, due to the amount of precise data that users offer regarding origin, age, tastes, interests, studies, places visited, residence, etc. These well-used data are an incredible search engine specific to the target audience and based on this base, you will be able to develop ad campaigns aimed at a very precise audience.
On Facebook you can also advertise in many ways and boost your posts, depending on what interests you.
Ad types:
- “Likes” of a page.
- Interactions with Page posts.
- Clicks to your page’s website.
- Conversions on your website.
- Installation of applications for your page.
- Interactions with your applications.
- Responses to events
- Discount Coupons and Offers.
All these variables can be done through Facebook Ads and adapt the one that suits you best for your page at all times. Facebook also makes it easy for you to make ads and campaigns with an advanced statistics development of all ongoing and completed posts. It also offers you different degrees of follow-through with budgets that are easy to adjust, reactivate or stop, as you wish.
10. Schedule and schedule your posts
Before posting on your page you should take into account the best days and times to do so. As I have advised you in point 5, it is important that you review the statistics of your Fan Page. For any brand it is vital to know which are the days and the moments in which its community is more active and more receptive.
To this end, buy automatic Facebook post likes it is recommended that you create a calendar in which you can develop a weekly and monthly action plan, based on frequent and organized publications that allow you to create a rhythm. These publications must be consistent with your followers, their tastes, and the profile of the public you are targeting. Scheduling and organizing your posts will help you get your fans used to your brand’s presence on Facebook.
Sometimes it is important that you include important cultural dates related to your country or the city of your brand. This calendar will allow you to prepare the specific actions of each date in advance.