More than 70% of internet users use social platforms to interact with people and businesses around the world. Buy Facebook post likes Australia these media have managed to satisfy the needs of all types of audiences.
On average, more than 25 million businesses use Instagram, Facebook or Twitter to promote their products, services, generate brand awareness and improve customer service.
Based on these and other statistics, buy Facebook post likes Australia it is obvious that social networks are an essential part of a brand’s marketing strategy, however, many are still failing to connect and interact with their audience.
If you are one of those who have not managed to hook their users, then here we will give you a list of strategies, very easy to implement, and that will help you increase engagement on social networks:
1. Interact personally with your followers.
The best thing you can do to connect with your followers and improve interaction is to speak to your audience personally, this will make them feel heard and they will notice how relevant your brand can be.
No automated responses, buy Facebook post likes Australia if what you want is to trigger the levels of interaction on your social networks, you must give your followers the importance they deserve.
2. Conduct surveys.
Surveys are used to generate interactive publications and are a quick way to know the opinion of your customers, regarding your brand or another topic of interest. In addition, buy Facebook post likes Australia all the results you get through the surveys can be used to adjust your social media strategy.
This method is very simple to implement, just remember to always do it with your audience in mind. People do not hesitate to participate in “ask me anything” sessions, polls, “fill in the blank” and other types of posts that make them think.
3. Use relevant tags.
To make your posts more visible and have more reach, you must use tags, but not only use them, you must do it correctly.
To achieve this, research which ones are the most effective and relevant to your business. Tags are the way social networks categorize content to make it easier to find.
Keep in mind that excessive use of tags can harm your publication, instead of achieving the impact you want. On Instagram it is recommended to use less than 10 per post, on Twitter you should not use more than 3, and on other platforms such as Facebook and LinkedIn, its effectiveness has not yet been proven.
If, for example, you want to create a contest or other event for your social audience, we advise you to create a specific label for this, so that your users can find it more easily.
4. Stream live video.
80% of people would rather watch live video than read a blog article, while 82% would rather watch live video from brands than other types of posts.
As you can see, live video has become the favorite format for audiences. Buy Facebook post likes Australia video marketing strategies are an easy way to engage your followers, whether it’s streaming events, announcing new products, or showing behind-the-scenes branding.
You can also ask your users to broadcast some action they take, in which your business is included.
5. Do real-time marketing.
Your brand can use the events of the moment to create related posts and become part of the conversation.
Being part of an event that everyone is talking about will maximize the interaction with your audience.
You can subscribe to online calendars that show all the celebrations that happen during the year, so you can keep an eye on the dates and create content for that occasion.
6. Organize contests.
Organize a contest, and check the effectiveness it has on the levels of interaction of your brand on social networks.
Generally, when you offer discounts or a prize through these platforms, buy Facebook post likes Australia your followers are encouraged to participate, in this way you can create communities that are loyal to your brand.
7. Share the content of your followers.
All brands must be attentive to mentions on social networks. When you discover that someone is talking about your product, service or brand in general, do not hesitate to share this post.
Publishing the content of your followers will make them trust you more and it will also make them happy to know that as a brand, you care about what your customers have to say.
8. Create more visual content.
You can choose the format you want, as long as it is visual. Use infographics, images, video, etc., to give your posts a more dynamic touch and generate more interaction between the brand and followers.
9. Collaborate with influencers.
People trust recommendations, and more so if they come from someone they consider trustworthy.
Influencers have positioned themselves as influencers because people identify with their history and authenticity.
Research the most relevant influencers in your niche, and ask them to test and promote your product or service. This marketing technique is one of the most currently used by brands to increase sales and generate more interaction with their followers.
10. Answer your customers’ questions.
With social networks, it is easier to improve customer service. Use your profiles on networks to answer questions and clarify doubts about your brand, product or service.
Communication between client and brand must be open, buy Facebook post likes Australia and to achieve this, you must guarantee several contact channels in which there is an immediate response.
Twitter, for example, is one of the most effective platforms for providing customer service.
To get a real connection with your audience, especially in an environment as competitive as the internet, you just have to show authenticity. The scope of your interaction will only depend on how creative you are in spreading your message.
Ideally, you should try several strategies, and not bet on just one. Remember that in the digital world, nothing is written, it’s just about trying, until you find the strategy that best suits your brand.