Facebook fever is calming down and brands have realized that being on Facebook is not synonymous with anything, especially success and wealth generation. I think it is quite clear that we must be on Facebook and that our page must be managed in an orderly way, but not with a view to selling, but rather to take care of customers who have already bought or who already know us. When a client asks me “how important will Facebook be in your income statement?” I always tell them the same thing, it will be more or less 0, it’s that simple. Until Facebook gets up one day and optimizes its organic content positioning, there will be no real fight to be higher or lower. Right now for brands we can only manage the community that we have obtained through our own channels or the one that has come to us through paid advertising. Once we have all this clear, we will be able to know what we can expect from the time we allocate to managing our presence, from there it is clear that we must have an important part of artist-realism for our community to work.
Here I make a list of tips that we must take into account to improve Facebook publications:
Posts always positive. Whenever you publish some content and work on the different entries, write with a smile, this feeling is transmitted to the one who is reading it.
Always provide content with a specific objective. As connoisseurs of the matter, we publish content that really interests the segment to which we direct our strategy.
Include your logo in the images the perfect size of the images is 800 × 600. Whenever possible and they are your own images, place the logo on them and facilitate the dissemination of the image of your establishment associated with the image.
Content with mobility in mind. 50-70% of your fans read messages on their mobile devices, so tailor your content for immediate consumption.
Find the right reward if we want to keep the attention of your community on Facebook try to keep them engaged with incentives. Examples such as exclusive offers or contests on Facebook are incentives that energize and attract the customer.
Always respond to messages this must be a constant whether they are private messages or comments, always try to comment and energize the conversation. The conversation is two-way and although the client does not expect the answer, it is always appreciated to hear the voice of the brand.
Engaging Messaging Multiple Choice Questions, Fill-in-the-Blank, and describing a picture in three words are simple techniques that increase your community’s engagement.
Do not post too much or too little. Try not to saturate too much and not go unnoticed either. A good number would be 5 to 10 weekly posts.
Maintain a tone of communication. Even if your fan page is managed by more than 1 person, you should try to have a constant tone of communication. We must always communicate in the same style and that the voice is uniform, any other technique can generate confusion in your community.
Generating expectations is always good. If our management wants to promote attention to important milestones, we must try to generate that expectation of positive anxiety in your community. In this way we will have a small link of attraction that fosters interest on the part of your followers.
Work on the different moods of your community. Throughout the week there are different moments that favor one or another content, publishing on a Monday will not be the same as on a Friday…, or at 8 in the morning as at 10:00 at night, you must take this into account.
Having said this, we only have to get down to work and compare content with statistics. Normally this is not usually done, unless our presence on Facebook is one of the bases of our online visibility. Do tests and test content until you hit the key, in the end it is usually basically trial and error work. I never get tired of saying it, but this topic is also usually an exercise in common sense and in getting closer to the client. The key is to be close and listen to them, since they will be the ones to tell you what they really need.